TNT, PGA.com, Txtstation to launch multi-platform poll


With the launching of a multi-platform live poll and sweepstakes for the 88th PGA Championship, golf fans can vote for a chance to win a PGA Golf Getaway via Wireless Text Message or at PGA.com.

Turner Network Television (TNT) and PGA.com today announced that they have teamed up with Txtstation to launch a multi-platform viewer's poll and sweepstakes in conjunction with the 2006 PGA Championship, live from Medinah (Illinois) Country Club. Each day viewers will be asked to interact using their cell phone or via PGA.com and submit their votes to poll questions, such as 'the most dramatic PGA Championship moment,' or 'the best PGA golfer in his prime.'

Votes can be submitted, utilizing Txtstation technology, either at PGA.com or via cell phone by sending a text message to short code number '88222'. The live poll and sweepstakes, beginning Thursday, August 17 and running through Sunday, August 20, is part of Turner's multi-platform campaign in which coverage of the tournament will be simulcast across both television (TNT) and the internet (PGA.com).

"One of our goals is to lead the way in cutting edge interactive sports-related content," said Lenny Daniels, senior vice president of sports production and new media, Turner Sports. "The PGA Championship Poll is a great example of how mobile marketing is impacting our culture. Adding the mobile component to PGA.com's poll enables them to creatively interact with the sports fans, as well as the broader viewing audience."

The tournament tees off on Thursday and Friday, August 17-18, with PGA.com simulcasting six hours of TNT's on-air content with coverage from 2-5 p.m. ET for both the first and second rounds. TNT's coverage continues for an additional three hours on both days from 5-8 p.m. ET. Also, PGA.com will webcast five additional hours of bonus coverage from the first two rounds of the championship. The exclusive bonus coverage will stream on Thursday and Friday from 12:30-2 p.m. ET, and then again on Saturday and Sunday from 10-11 a.m. The network will continue coverage on Saturday and Sunday from noon-2 p.m. ET.

"The Txtstation TV system continues to break new ground with interactive mobile marketing technology concepts, and we are very excited with the opportunity to combine real time entry points from both the PGA website, and mobile phones to drive television viewer response and ratings" said Matt Coleman, founder of Txtstation.

Real-time poll results will simultaneously be displayed during the TNT broadcast and on the PGA.com website. Each TXT message costs $.50. Most carriers are available; including Sprint Nextel, Verizon, T-Mobile, Cingular, Boost Mobile and Dobson.

Those submitting votes will be eligible to win a 3-day/2-night PGA Golf Getaway consisting of round trip airfare for two to Florida, two nights accommodations at the brand new Hilton Garden Hotel at the PGA Learning Center, a one hour golf lesson for two with Rick Martino, PGA Director of Instruction, training session for two on the Motion Analysis Technology by TaylorMade system, two 18-hole rounds of golf for two at the PGA Golf Club and spending Cash. The winner will be announced by September 25, 2006.

About Txtstation

Txtstation is a leading mobile marketing company specializing in sports and entertainment. We allow broadcasters, event owners, sponsors and general media to communicate with viewers or fans directly through their mobile phones and other multimedia platforms.

Txtstation creates one to one 'real time' dialog with consumers at specific times and places such as events, concerts and live or pre recorded broadcast. Since 2004, we have been at the forefront of mobile interactivity designing 'live' integrated programs that harness the excitement of live events while delivering high consumer response and encouraging brand loyalty.

Txtstation offers its services and connections to over 100 countries, and is currently working in the USA, Canada, Australia, New Zealand, Germany, Italy and the UK.

About Turner Sports

Turner Sports presents some of the best and most popular sporting events worldwide and is a leader in televised sports programming. With events airing on two networks -- TBS & TNT -- Turner Sports' line-up includes the NBA, NASCAR, Major League Baseball, college football and professional golf. Turner Sports New Media, formerly Turner Sports Interactive, operates all of the interactive digital sports content produced by Turner Sports, including websites NASCAR.COM and PGA.com.

In 2003, Turner Sports acquired the interactive rights to PGA.com and extended its agreement with The PGA of America to continue televising the PGA Championship and the PGA Grand Slam of Golf through 2011.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.

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