Dixon Schwabl named agency of record for 95th PGA
ROCHESTER, N.Y. -- The 95th PGA Championship has selected Dixon Schwabl as agency of record for its local and regional public relations efforts as well as support with its advertising strategy. The 95th PGA Championship commenced its partnership with Dixon Schwabl in March after completing a competitive agency search.
"We are proud to be working with Dixon Schwabl to help us reach communities in and around the Greater Rochester region to positively engage and motivate fans, volunteers, and supporters of the season's final major, the 95th PGA Championship coming to Oak Hill Country Club in 2013," said Ryan Cannon, championship director for the PGA of America. "Dixon Schwabl's strategic and innovative thinking is exactly what we were looking for in an agency and their community relations-based culture and core values are parallel to that of The PGA of America. We are confident that our partnership with Dixon Schwabl will truly support the mission of The PGA of America and generate the positive awareness necessary to make the 95th PGA Championship a tremendous success."
The 95th PGA Championship will mark the 11th time that Oak Hill Country Club plays host to an international golf championship, and the third time for PGA Championship (1980 and 2003).
"We are honored to be chosen as the agency to support the public relations and advertising initiatives for one of the world's largest sporting events, the 95th PGA Championship," said Lauren Dixon, chief executive officer of Dixon Schwabl. "This is an incredible opportunity for Dixon Schwabl. The 95th PGA Championship taking place at the legendary Oak Hill Country Club coupled with the high level of charitable contributions generated, positive economic impact and tremendous golf provides us with an endless amount of rich content to share."
For more information on Dixon Schwabl, please visit www.dixonschwabl.com.
About the PGA ChampionshipThe 2013 PGA Championship will be played August 5-11, 2013, at Oak Hill Country Club, Pittsford, N.Y. The PGA Championship features the strongest field in golf and is considered one of the largest sporting events in the world. Since 1916, golf's best professionals have been competing for the PGA Championship's coveted Wanamaker Trophy; including past champions Tiger Woods, Phil Mickelson, Vijay Singh, Davis Love III, Shaun Micheel, Jack Nicklaus, Sam Snead, Gene Sarazen, Ben Hogan and Walter Hagen.
About the PGA of America
Since 1916, The PGA of America's mission has been twofold: to establish and elevate the standards of the profession and to grow interest and participation in the game of golf. By establishing and elevating the standards of the golf profession through world-class education, career services, marketing and research programs, the Association enables PGA Professionals to maximize their performance in their respective career paths and showcases them as experts in the game and in the multi-billion dollar golf industry.
By creating and delivering dramatic world-class championships and exciting and enjoyable golf promotions that are viewed as the best of their class in the golf industry, The PGA of America elevates the public's interest in the game, the desire to play more golf, and ensures accessibility to the game for everyone, everywhere. The PGA of America brand represents the very best in golf.
About Oak Hill Country Club
Oak Hill Country Club (Rochester, NY), recognized as one of the finest golf courses in America, has been synonymous with the best in golf. In the past three decades alone, Oak Hills' renowned East Course has hosted the 1980 and 2003 PGA Championships, the 1984 US Senior Open, the 1989 US Open, the 1995 Ryder Cup, the 1998 US Amateur, and the 2008 Senior PGA Championship. Since the 1956 US Open Oak Hill has hosted 10 major championships, and Oak Hill is the only golf club in America to host all six of the men's touring Championships. It has also been named the site of the 2013 PGA Championship -- Oak Hill's 11th major golf championship.
About Dixon SchwablDixon Schwabl, a full-service marketing communications firm established in 1987, provides marketing, advertising, public relations, research, interactive and media placement services to more than 200 clients nationally. The firm generated more than $197.8 million in capitalized billings in 2010. Based in Rochester, N.Y., with an office on Hilton Head Island, S.C., Dixon Schwabl has been ranked one of the Top 25 Best Small Companies to Work for in America by the Great Place to Work® Institute for seven consecutive years, ranking No. 1 in 2008 and again in 2010. The agency was also named one of the 2010 Top 20 Small Company Workplaces in the country by Inc. magazine and Winning Workplaces, as well as one of the Top Places to Work in PR by PR News in 2010. For more information, visit dixonschwabl.com.