Who introduced you to the game of golf? It may have been your dad, your grandpa, or your aunt. Your feelings about that person and your shared time on the course are strong, and every time you touch a golf club, you are reconnected with that person.
The person who introduced you to golf doesn’t need to be particularly skilled at the game, they just enjoyed the game and wanted to share it with you. They saw golf as a way to escape the daily pressures of life and connect with friends, or a way to conduct business in a social setting. They made sure that golf was a part of your life at a young age so you would have another tool to build business relationships.
What if YOU introduced a colleague, employee or customer to the game of golf? How would that enhance your relationship with them? What if your salespeople learned the game of golf in a fun setting with their customers? I believe that for the rest of their lives, every time they head to the golf course, range or just see their clubs in the trunk of their car, they will think of the person who helped them find this great game. Talk to a local PGA or LPGA Professional to set up a Get Golf Ready Class for your associates and customers and start building meaningful business relationships that will last a lifetime.