The apparel hall of the PGA Expo has added the new Fashion FOREward Spotlight to provide a forum to focus on new trends, styles and designs. Offering a designer showcase, fresh programming each day and an industry meeting place, the Fashion FOREward Spotlight is helping buyers uncover sought-after merchandise and accessories for their market to drive soft-good sales.
Annmarie Dodd, AGM fashion consultant, veteran fashion reporter and a contributing editor to Khaki Crusader, is hosting multiple sessions daily with apparel leaders and up-and-coming designers about what is influencing fashion in golf's ever-changing landscape.
"This season we have a good blend of industry leaders and innovative new brands that add some freshness to the golf landscape," said Dodd. It's not just about trends but the shift we're seeing throughout golf. The doors are wide open and I find fashion to be part of the game's conversation now more than ever."
Focus on Fashion sessions feature companies such as Ecco, Kikkor, Tommy Hilfiger, Iconic and John Ashworth from Linksoul at 9:30 a.m., 11:00 a.m., 1:30 p.m. in the Fashion FOREward Spotlight, Booth #135.
Fashion Foreward Spotlight participating companies include Daily Sports, Evan Golf, Golf For Kids, Grace for Game Golf, Kikkor Golf, Iconic, Pima Direct, Travis Mathews and Ecco. Barr Display is the sponsor of the Fashion FOREward Spotlight area and the Association of Golf Merchandiser's (AGM) Education Team is offering mentoring opportunities for participating new apparel brands throughout Show days.
The PGA Expo is held at the Venetian Resort Hotel Casino in the heart of the apparel industry's "Fashion Week" and the MAGIC, MODA*, MRket and ACCESSORIES: The Show events. It is an industry-only event and is not open to the public.