Forgive me for being a little late to the party, this should have been posted earlier. That said...it does not diminish from how cool a story this is.
Earlier this month, Ryan Moore won the Justin Timberlake Shriners Hospitals for Children Open (longest name ever for a golf event!) out in Las Vegas. He did it one week after being inducted into the Las Vegas Golf Hall of Fame (Moore went to UNLV). But that's not even the coolest part of the story.
Moore won playing in his own company's shoes (True Linkswear). Moore co-founded the company a couple of years ago. The President of the company, Rob Rigg, ran a marathon (his first marathon) on the same day, in the same type of shoe Ryan wore to win a Tour event. Bizarre.
Of course, True had to send a press release out about it. I don't blame them. Here it is:
SCOTTSDALE, Ariz. (Oct. 8, 2012) – Late Sunday afternoon in Las Vegas, Ryan Moore won his second PGA TOUR event and his first since co-founding TRUE linkswear, which he’s been wearing on the PGA Tour for more than two years. Earlier in the day, TRUE co-founder, Rob Rigg, completed the Portland Marathon in his TRUE shoes. The incredible feat was made possible by the new TRUE sensei platform, which is featured in the new TRUE sensei and proto models.
“What a crazy and amazing weekend for our company,” said Moore. “I really thought the novelty of Rob running a marathon in golf shoes would be pretty unique and would generate some buzz for our brand. Winning a PGA TOUR event the same day just takes it to a whole new level. It really speaks to the comfort and versatility of these shoes.”
Moore wore both styles in recent weeks as he rose up the FedEx Cup rankings and then won the season’s first Fall Series event, the Justin Timberlake Shriners Hospitals for Children Open, with a 24-under par total.
Running in his first marathon, Rigg completed the Portland Marathon in a time of 3 hours and 48 minutes. He also will compete in the New York Marathon next month in the sensei.
“As far as I can tell, I was the only person running in golf shoes,” said Rigg. “I’ve been running in our shoes since we founded the company and completing the marathon was just a natural progression in my training. I’m really excited about this new sensei platform. I’ve been running in them and wearing them on the course all summer, and my feet have never felt better.”
TRUE became the first company to build a golf shoe on a barefoot platform. By removing the midsole of the shoe and providing a wider toe box, the foot is able to operate naturally throughout the swing. The sensei platform builds off of TRUE’s original sole design, but features a new spike configuration. The sensei platform provides durability and the thinnest sole in golf (only 2.5 mm), while maintaining slipper-like comfort.
The TRUE sensei is the first shoe by TRUE with a mesh upper. Many TRUE customers were starting to run and work out in their shoes and asked for a style with a more breathable upper. The TRUE sensei will be available on Nov. 4th at select retailers and online at www.truelinkswear.com . It will be available in four color options and will retail for $99.
The TRUE proto features the same sole platform as the sensei, but with a waterproof leather upper. The proto will be available in January of 2013.
About TRUE linkswear
TRUE linkswear, a Scottsdale-based footwear and apparel company, created the first golf shoe built on a barefoot platform, allowing the golfer to truly "Feel the Course," while enabling them to walk 36 holes right out of the box in total comfort. TRUE was inspired by the emerging minimalist trend in running, where many shoes have shifted away from highly-engineered structures, such as arch supports and heavily-cushioned heels, to a shoe that better utilizes the anatomical features of the foot. TRUE brings this nature-engineered approach to golf by creating a shoe built on a barefoot platform featuring a wide-toe box so toes can function naturally through the swing, which encourages proper weight transfer, balance and natural stability. TRUE has emerged as a leader in the minimalist movement in golf, which has recently been adopted now by some of the world's largest brands. Many customers have proclaimed TRUE as "the most comfortable shoes" they have ever worn due to the unique construction method. While many companies tout a "barefoot" experience, they still feature large midsoles that separate the player from the ground. Only TRUE offers the thinnest sole in golf (2.5 mm), while still providing the durability to stand up to the most avid player. TRUE products are now available at many national retailers, including Golfsmith, PGA Tour Superstores, Edwin Watts and GolfTown in Canada. For more information, visit www.truelinkswear.com .