TaylorMade Golf made a huge splash earlier this year with the release of its RocketBallz line of clubs. The company did it again on Tuesday, unveiling its new RocketBladez irons with a marketing push so successful that the number of people trying to watch its live webcast briefly knocked TaylorMade’s servers out.
TaylorMade officials are hoping the new RocketBladez and RocketBladez Tour irons are a knockout, too. The irons’ signature feature is the Speed Pocket, which TaylorMade is billing as ''that little thing'' but which they believe will make these clubs the next big thing.
The Speed Pocket is a 2-millimeter-wide slot cut in the sole of the 3-iron through 7-iron that permits the face to flex farther and more easily upon impact, particularly when a golfer hits the ball low on the face. The improved flex, says TaylorMade, promotes increased Coefficient of Restitution – or springiness – up to the USGA limit for high ball speed. In fact, TaylorMade says, these irons are as hot as many drivers, and could help most golfers add two to five yards per shot.
The Speed Pocket is sealed with a specially formulated polyurethane developed by 3M that keeps grass and other debris out. More important, it dampens vibration for better, more solid feel upon impact. The Speed Pocket, combined with a shorter hosel, also helps TaylorMade to redistribute 17.5 grams of weight to lower the Center of Gravity, promoting a higher launch angle, higher peak trajectory and a steep, quick-stopping descent.
Higher-lofted clubs like the sand wedge and lob wedge don’t include the Speed Pocket, but have redesigned cavities to improve their feel, and feature TaylorMade’s ATV (All-Terain Versatility) sole for improved workability around the greens. In addition, these clubs come equipped with heavier steel shafts to promote better rhythm and control in shorter swings.
Careful management of the RocketBladez’s face thickness, Center of Gravity location and the Speed Pocket help enlarge the effective sweet spot, which makes for more consistent shotmaking – and therefore more consistent distance gaps throughout the set.
The RocketBladez irons will be available at retail in December, and come standard with 85-gram ''Rocketfuel'' steel shafts for $799.99 per set or $899.99 per set with 65-gram ''RocketFuel'' graphite shafts.
The RocketBladez Tour irons will debut next February. They boast the same attributes as the standard RocketBladez models, but are tuned a little hotter. The heads are more compact, with a squarer toe, a thinner topline, minimal offset and a shallow cavity. There is also a slight camber on the sole, which also features what TaylorMade calls a ''tour-designed'' leading edge.
For more on the RocketBladez and RocketBladez tour irons, visit www.TaylorMadeGolf.com