TaylorMade dominated the headlines in the golf equipment world in the early part of the week with the unveiling of its new RocketBladez irons. But TM isn’t the only company with new gear to tout.
Callaway Golf hasn’t made a formal announcement, but the company has been teasing its 2013 X Forged irons in a big way on social media over the past few days.
"Crafted by our Chief Club Designer, Roger Cleveland, the 2013 X Forged irons combine 1025 Carbon Steel and our Triple Net Forging process to offer unmatched feel and extreme precision," said Callaway on the company’s Facebook page on Wednesday. "A new face design, sole profile and optimized CG Height Progression through the line delivers distinct performance advantages, including distance, with an incredible (and somewhat drool-inducing) look."
Without knowing much more than that about them, these new irons are among the cleanest looking clubs that Callaway has issued in recent years. They have a distinctive muscleback, while maintaining the "X" design as well, and – to my eye, anyway – resemble Callaway’s RAZR X musclebacks more than the recent RAZR X Forged models.
Callaway officials, we understand, believe that these new clubs will quickly become popular among their tour staff, and there seems to be a chance that Phil Mickelson will put a set in play next week in the WGC-HSBC Championship in China.
These new X Forged irons are expected to carry a suggested retail price of $999.99 per set, and are expected to be available in late January of 2013.