Nike Golf unveiled its latest driver on Monday, and is unabashedly billing it as "the most innovative club" the company has ever produced.
The new VR_S Covert driver is the first to bring high-speed cavityback technology to a driver that conforms to USGA and R&A rules, company officials said. It features three proprietary technologies (High Speed Cavity Back, FlexLoft adjustability and NexCOR face) that combine to enhance distance, control and forgiveness, they added.
"With the VR_S Covert, we have created a game-changing piece of technology that has already begun a growing industry buzz," said Rob Arluna, Nike Golf’s Global Golf Club Business Director. "It is visually exciting, it feels and sounds amazing and, most importantly, it creates powerful results with a high degree of control. Golfers and our Nike Golf Tour athletes are going to have a lot of fun with this driver."
The High Speed Cavity Back is a technology used in irons and now brought to drivers, fairways and hybrids for the first time in a conforming driver. This leads to more stability at impact, Nike says, and that delivers more energy to the ball, resulting in more distance and control. The Cavity Back is only visible from the sole view, but is covered and hidden by the crown to make the club more visually pleasing at address – hence the name VR_S Covert.
By incorporating this new hidden geometry into the driver, Nike Golf engineers have been able to move the weight of the club to the heel and toe, increasing Moment of Inertia (MOI) to increase forgiveness and add even more distance to off-center shots.
The FlexLoft system is a simple pull, turn, and push/tighten mechanism that allows for an intuitive adjustment system. The patented Dual Axis adjustment allows golfers to choose their loft (between 8.5 and 12.5 degrees) and face angle independently of each other by decoupling loft from face angle. This creates 15 different options to suit their game and course conditions.
Finally, the NexCOR face technology featured in the VR_S Covert line is designed to deliver faster ball speed and longer shots from a wider area of the face. NexCOR creates more speed at impact by employing a variable face thickness that moves the sweet spot higher from the heel of the club to the center high, where most golfers are likely to make impact.
Featuring a deep red paint job, the VR_S Covert driver will be offered in two models, the VR_S Covert Tour and VR_S Covert. The VR_S Covert Tour features a 430cc head and features a deeper face and a fixed weight screw. The VR_S Covert has a larger 460cc head and has a wider breadth. Both models will come with Mitsubishi Rayon’s new Kuro Kage shafts that are produced with higher carbon fiber density for superior control and power.
The drivers will be available in golf stores throughout North America and Europe on Feb. 8, 2013, and in the rest of world starting Feb. 15, 2013. The VR_S Covert Tour will carry a street price of $399, while the VR_S Covert model will carry a street price of $299.