Callaway Golf set out to deliver measurable distance gains with its two new, aggressive iron sets, the X Hot and X Hot Pro.
"The X Hot Irons have been meticulously engineered – both in terms of physical characteristics and club configuration – to increase ball speed and promote overall distance optimization," said Callaway’s Senior Vice President, Research and Development Alan Hocknell. "And in doing so, I think we have raised the bar and created the standard in distance for the irons category."
In both of the new sets of irons, Callaway incorporated a Deep Undercut Cavity Design and its powerful Speed Frame Face Technology to strike a balance of high ball speed and great feel. The deep undercut design allowed Callaway to precisely position the Center of Gravity and move the hottest – and most compliant – part of the face lower, where more golfers make contact with the ball.
And for the first time, Callaway has incorporated Speed Frame Face Technology from such drivers as the RAZR Fit and RAZR X into the X Hot Irons. Doing so optimizes stiffness across the face – essentially creating a larger sweet spot – for more efficient energy transfer. This produces more ball speed and consistent distance, even on off-center contact, and saves weight that can be redistributed to the perimeter of the clubhead for more stability.
Rounding out the X Hot Irons is Feel Management Technology, a dual material medallion that fine-tunes sound by promoting a crisp, dynamic feel at higher ball speeds. The stock shaft offering is a True Temper Speed Step 85 Lightweight Steel Shaft.
The X Hot Pro Irons feature Callaway's 20-degree Close Spaced V Grooves, which are typically reserved for forged irons. They're included in the X Hot Pro Irons to offer up to 1000 rpm more backspin out of the rough (in comparison to their predecessor). These are Callaway’s most precise grooves, improving performance in an iron for better players.
The new irons will be available at retail on Jan. 25, 2013. The X Hot set will carry a new product introduction price of $699 with steel shafts and $899 with graphite shafts, while the X Hot Pro clubs will have a new product introduction price of $799 with steel shafts and $999 with graphite shafts.
For more information, visit www.callawaygolf.com