College football season might be over, but its spirit lives on at Callaway Golf.
The folks at Callaway were inspired by the helmet stickers that some teams award players who make big plays – the most famous have to be those buckeyes that seem to overwhelm the headgear of every Ohio State player from the star quarterback down to the third-string left guard. So they've adapted the idea for golf – and have created special "bomb" patches that they’re adding to the bags of their staff players.
To promote their new X Hot and RAZR Fit Xtreme drivers, Callaway will award the patches to players who hit drives 325 yards or more with those drivers, explained Callaway Senior Vice President of Marketing Harry Arnett. There's also a special "mega-bomb" patch for players who launch drives 400 yards or more.
The idea for the patches came about as a way to recognize the driving distance achievements of their staff players, a collection of some of the game’s biggest bombers. Among the Callaway crew are crushers ranging from Nicolas Colsaerts (who registered a 403-yard drive with his very first official swing with an X Hot driver  last week at the Volvo Golf Champions in South Africa) to Luke List, Gary Woodland, Tommy "Two Gloves" Gainey and Phil Mickelson.
In fact, Callaway said, Gainey already has earned a plethora of patches, including eight at the Hyundai Tournament of Champions and several more last week at the Sony Open. That’s his bag on the right side of the image above.
Gainey is playing the Humana Challenge this week, as are List, Mickelson and Woodland. Something tells me the "patchers" are gonna be busy.