The Aberdeen Asset Management Scottish Open is always a big event on the European Tour because it's played the week before the British Open and therefore features several top Americans along with the Europe's best. And for the next two seasons, the final two rounds will air live on NBC.
That will mark the first time a regular European Tour event will be televised live on American broadcast television. The broadcast is possible because Comcast NBCUniversal is the parent company of both NBC and the Golf Channel, which will carry the first two rounds as usual, and no doubt Aberdeen Asset Management and the Scottish government played a role as well.
"The U.S. is one of our most important markets and therefore we are very supportive of this new agreement," said Aberdeen Asset Management Chief Executive Martin Gilbert. "It's a very effective way for us to reach a mass audience and showcase not only our commitment to golf and to the Aberdeen Asset Management Scottish Open, but also raise our profile as a leading global financial institution."
The 2013 edition will be played at Castle Stuart – with NBC’s weekend coverage set for July 13 and 14 – while the 2014 tournament is set for Royal Aberdeen Golf Club.