Odyssey putters with a White Hot insert claimed more than 30 victories on tours around the world in 2012, so the company has expanded its White Hot offerings.
The new line of White Hot Pro flat sticks represents the next step in Odyssey's development of putter face inserts, as these new ones are better formed to match the shapes of the faces on which they’re installed. This is done, Odyssey says, with a new laser milling cutting process that helps make the inserts fit more perfectly and provide more consistent sound, feel and reaction across the face.
"The White Hot insert was pivotal in catapulting Odyssey to No. 1 in wins, top-10s and usage across the world's professional tours,'' said Odyssey Golf Principal Designer Austie Rollinson. ''At Odyssey, we are always striving to give the elite and amateur golfer more ways to sink putts more often, so we took our most popular insert on tour and engineered it for better overall performance and consistency. The result is the White Hot Pro line of Odyssey putters.''
A full line of styles is available, including Odyssey's #1, #7, #5, #2 Center Shaft, #9, 2-Ball, D.A.R.T. and Rossie. The Odyssey team also has developed new head shapes for 2013, including a high MOI mallet – with a modified High Definition alignment system called V-Line – and a smaller version of the D.A.R.T. putter called D.A.R.T. Mini.
The White Hot Pro D.A.R.T. and D.A.R.T Mini models, along with the 2-Ball – which, incidentally, is Odyssey's best-selling model – feature an adjustable weighting system that allows golfers to change the headweight of the standard-length putter from 350 grams to 360 or 370 grams. The weights and a wrench are included in the headcover for these models.
All the new White Hot Pro putters come with a Gun Metal PVD finish that creates a non-glare look. These new putters carry a suggested retail price starting at $129.99 for most models. The 2-ball and D.A.R.T. puttersretail for $179.99, while belly and long models of the 2-Ball and CS mallet retail for $189.99.
And in conjunction with the release of the White Hot Pro putter line, Odyssey has introduced a new retail fitting system called EyeFit that helps golfers select a proper head shape based on their general setup to the ball. EyeFit is based on the premise that your set-up dictates the shape of your putting stroke, and uses mirrors to help you see where your eyes set up to the ball.
The closer a golfer is to the ball (eyes over the ball), the more likely he will have a straight back-straight through stroke, Odyssey says, while the farther away a golfer is from the ball, the more likely he will have an arced stroke. Each White Hot Pro putter has a series of dashes on its sole that correlate to the fitting system. Odyssey’s new Versa line of putters features the EyeFit fitting system as well.