The 2014 Ryder Cup at Gleneagles will welcome the first designated Worldwide Partner in the event’s history following an agreement between Standard Life Investments, Ryder Cup Europe and the PGA of America that will see the global asset management company become a Worldwide Partner to both the 2014 and 2016 Ryder Cups.
Never before has a company partnered with The Ryder Cup on both sides of the Atlantic, with the new ground-breaking agreement enabling Standard Life Investments to promote and market its association with The Ryder Cup on a truly global scale.
With a potential daily TV audience of 500 million people across 183 countries, The Ryder Cup has evolved into one of the sport’s most valuable and prestigious global brands, making it the perfect partner for a dynamic company such as Standard Life Investments.
Keith Skeoch, CEO, Standard Life Investments, said: "Standard Life Investments is thrilled to become the first Worldwide Partner of The Ryder Cup. This sponsorship complements our reputation as a leading global asset manager with strong performance and a distinctive team culture. It is an integral part of our long-term brand building strategy and is a perfect match in terms of our heritage, client base and strong team ethos."
Pete Bevacqua, Chief Executive Officer of the PGA of America, said: “We are delighted to welcome Standard Life Investments as a Worldwide Partner to both the 2014 and 2016 Ryder Cups in what is an historical agreement.
“We believe The Ryder Cup is among the most valuable sponsorship investments in sport and are confident that Standard Life Investments will reap tremendous value from their Worldwide Partnership on both sides of the Atlantic.
“This announcement follows the launch of the unified Ryder Cup global brand identity and the stated aim of Ryder Cup Europe and the PGA of America to secure global partnerships going forward.”
Richard Hills, Europe’s Ryder Cup Director, added: “As a company, with a strong global reach and Scottish heritage, Standard Life Investments share our commitment to teamwork and helping people achieve their full potential.
“We look forward to working closely with the Standard Life Investments team in delivering a world class Ryder Cup at The Gleneagles Hotel; a Ryder Cup that will create a positive and long lasting legacy for the game in the ‘Home of Golf’.”
Notes on Standard Life Investments / Standard Life
With assets under management of £163.4bn ($263.9bn) Standard Life Investments is one of Europe’s major investment houses. Employing over 1,000 people and headquartered in Edinburgh, Standard Life Investments maintains offices in a number of locations around the globe including Boston, Hong Kong, London, Beijing, Montreal, Sydney, Dublin, Paris and Seoul. In January 2012 Standard Life Investments teamed up with John Hancock Mutual Funds to make its award-winning Global Absolute Return Strategies (GARS) Fund available to the United States retail marketplace.
Standard Life Investments was launched as an investment management company in 1998. It is a wholly owned subsidiary of Standard Life Investments (Holdings) Limited, which in turn is a wholly owned subsidiary of Standard Life plc. With a reputation for innovation in pursuit of client investment objectives Standard Life Investments’ capabilities span equities, bonds, real estate, private equity, multi-asset solutions, fund-of-funds and absolute return strategies.
Established in 1825, Standard Life is a leading provider of long term savings and investments to around 6 million customers worldwide. Headquartered in Edinburgh, Standard Life has around 9,000 employees internationally.
The Standard Life group includes savings and investments businesses, which operate across its UK, Canadian and European markets; corporate pensions and benefits businesses in the UK and Canada; and its Chinese and Indian Joint Venture businesses. The Group has total assets under administration of over £211bn ($342bn).
Standard Life plc is listed on the London Stock Exchange and has approximately 1.5 million individual shareholders in over 50 countries around the world. It is also listed in the Dow Jones Sustainability World Index, ranking it among the top 10% of sustainable companies in the world. All figures at 30 September 2012
About Ryder Cup Europe
Ryder Cup Europe, which comprises representatives of The European Tour (60%), of the PGA of Great Britain and Ireland (20%) and The Ryder Cup European Development Trust (RCEDT) (20%), owns the rights of The Ryder Cup when the competition is held in Europe. The European Tour is the Managing Partner and has prime responsibility for all matters concerning The European Team; the PGA of Great Britain and Ireland is the Founding Partner; and The Ryder Cup European Development Trust is responsible for the management of the Trust.
About The PGA of America
Since its founding in 1916, The PGA of America has maintained a twofold mission: to establish and elevate the standards of the profession and to grow interest and participation in the game of golf. By establishing and elevating the standards of the golf profession through world-class education, career services, marketing and research programs, The PGA enables its professionals to maximize their performance in their respective career paths and showcases them as experts in the game and in the multi-billion dollar golf industry. By creating and delivering world-class championships and innovative programs, The PGA of America elevates the public's interest in the game, the desire to play more golf, and ensures accessibility to the game for everyone everywhere. As The PGA nears its centennial, the PGA brand represents the very best in golf.