The new Golf Boys video, "2.Oh," has been out  less than 36 hours as I write this, and it's already approaching 1 million views on YouTube. And seeing as I began my career in journalism as a film and music critic, I can tell you that my professional opinion is that this new video is even better than the first one.
The reason for that improvement is Nashville singer/songwriter Mat Kearney, who wrote the catchy music and punny lyrics for the new song. Kearney, an avid golfer who's been friends with Ben Crane for some time, was teasing Crane about the first video, and Crane challenged him to put some music where his mouth was.
"I said, 'All you guys are doing are just saying 'Oh, Oh, Oh' a bunch of times, '" Kearney told Lynn Hoppes of ESPN.com.  "He said, 'Why don't you write us a good one then!' So I got this hip-hop beat and started thinking of writing puns using golfers' names. It was pretty entertaining. I sent him the song and he said the guys were freaking out about it."
Kearney had never met any of the other Golf Boys until they covened in Dallas in December to shoot the hilarious video,  which took two days to film. And while Crane, Rickie Fowler, Hunter Mahan and Bubba Watson are obviously the stars, Kearney earned a few seconds of screen time – he's the guy who takes the photo of Crane during his backswing.
Creating ''2.Oh'' wasn't any tougher than any other songwriting challenge, said Kearney, though he admitted ''it was a little hard finding words to rhyme with Louis Oosthuizen.'' But, he said, he ''started with hot wings at Stuart Applebee's and I just continued down that path.''