Callaway Golf is embracing the generation of distance off the tee like at no time in the company's history. The new RAZR Fit Xtreme and X Hot drivers are providing a big leap forward from previous models, and the company is actively marketing its new roster of staff players, which includes some of the PGA Tour's biggest bombers.
The latest development in Callaway's drive for distance is the HEX Chrome+ ball, which delivers high ball velocity for maximum distance at mid to high clubhead speeds, especially with the driver.
''HEX Chrome+ is hands down the fastest tour ball we've ever designed at Callaway,'' said Dave Bartels the senior director of Golf Ball R&D at Callaway. ''This new four-piece construction has a single-piece core and dual-mantle system that were designed in unison to create more ball speed with the longer clubs without generating excessive spin, leading to longer distance.
''However, what makes the distance of this ball special is that is achieves that distance and features a soft DuraSpin cover,'' he added. ''This urethane cover material not only has great durability, but provides exceptional 'tour-level' control around the green that the best players in the world demand in a premium ball.''
The ball's extremely resilient core helps to generate more distance over a wide range of clubs and swing speeds. Its dual mantle unlocks distance by increasing speed and minimizing spin off the tee.
The proprietary cover formulation uses a thermoplastic urethane (TPU) blend with excellent durability characteristics, while the cover's softness promotes control on approach shots and shots around the green. And the refined aerodynamics of the HEX dimple pattern helps to reduce drag and promote a stable, penetrating ball flight that holds its line in the wind.
The HEX Chrome+ is Callaway's latest offering in the HEX Chrome family of balls. The original HEX Chrome ball is a three-piece model designed for a high performance from tee to green and a soft feel for players with moderate swing speeds.
The new HEX Chrome+ carries a suggested retail price of $35.99 per dozen.