The new Mizuno JPX game-improvement irons were built to help the Average Joe play like a pro.
Mizuno has long been a brand name associated with only the most elite golfers.
Though that may be the perception, it's not actually true. With its new campaign dubbed, "Play Famously," Mizuno sets out to prove just that.
Here is the email that was sent to me describing the campaign:
Mizuno Golf -- world renowned iron manufacturer and global leader in golf technology and innovation -- announced the Play Famously campaign which will add “average Joe” golfers to its stable of PGA pros, including world No. 4 Luke Donald, Charles Howell III, Jonathan Byrd and 2012 Rolex LPGA Player of the year, Stacy Lewis. The campaign aims to build the company’s momentum in the game-improvement category by championing the legions of “amateur” golfers who are supporting the golf industry through their passion for the game and meticulous quest to improve.
An absolutely average player sporting a 16 index, Lee Baughman from Pittsburgh, Pa. was announced the first member of “Team JPX.” The 12-man “game-improvement” roster will be filled with everyday golfers who will be treated as famously as Mizuno pros.
If the name Baughman doesn’t ring a bell, it shouldn’t; you didn’t miss him during last Sunday’s final round of the PGA Tournament or even on the Web.com Tour. He possesses arguably no legitimate strengths, but Mizuno will supply him and 11 other “Team JPX” members with the JPX-825 game-improvement irons and the other necessary tools to elevate his game and “play famously” with the help of Mizuno’s superior design and performance.
In addition to being swaged out like the pros with Mizuno irons, drivers, woods and apparel, “Team JPX” will receive tips and instruction from PGA Master Instructor Dr. Gary Wiren. Additionally, each member of the team will receive the chance to compete in September’s inaugural “JPX Invitational” at Country Club of the South in Atlanta.
To kick-off the “Play Famously” campaign, Mizuno, Luke Donald and the Mizuno Golf team welcomed Lee Baughman as the latest member of their crew during a press conference.
I love the idea of this campaign -- it's a lot of fun.