So after the Byron Nelson finished up Saturday evening, I was flipping channels and stopped when I got to the shootout for the pole at the Indianapolis 500.
What caught my eye? The graphic that showed Ed Carpenter on top with just a few minutes to go in the final qualifying session.
And what's so special about Carpenter? As you can see in the photo above, his car is sponsored by Fuzzy's Ultra Premium Vodka  – which, of course, is owned by Fuzzy Zoeller.
Winning the pole is a huge deal for Carpenter , who is the owner/driver of his own single-car team. To take the pole for the Indy 500 for the first time in his career, he had to outperform the dominant multicar teams from Ganassi Racing, Penske Racing and Andretti Autosport, which any open-wheel fan can tell you is a tremendous feat.
There's no telling how Carpenter will fare against his goliath competition when the green flag flies on May 26. But one thing is sure – win or lose, he's earned Fuzzy's Vodka a whole lot of great publicity.