When the PGA Championship returns to beautiful Oak Hill in Rochester, N.Y., in August, golf fans will be able to get a taste of more than great golf.
New York Gov. Andrew M. Cuomo on Friday unveiled new details about a strategic partnership with The PGA of America designed to showcase and sell made-in-New York products to a worldwide audience during the PGA Championship. The "Taste NY" Experience, at Oak Hill from Aug. 5-11, will include a product showcase tent, free for all patrons, and a concession tent selling New York State products and beverages, and promoting New York travel destinations.
The Taste NY Experience is the first of its kind, delivering on a key promise Cuomo made to better market and promote New York State products.
"The PGA Championship draws more than 200,000 golf enthusiasts from around the world, and what better chance to introduce them to all the goods and products New York State has to offer," Cuomo said. "Once these visitors have a sip or sample, I know they'll be coming back for more – and our New York products will be flying off the shelves."
There will be two Taste NY tents located at the main entrance to Oak Hill Country Club. A product showcase tent, open from 7:00 a.m. to 7:00 p.m. ET for all seven tournament days, will feature New York-made wine, beer, cheese, yogurt, fruit, and a variety of other products and information from nearly 100 different vendors and producers participating from around the state. A concession tent will feature products for sale and a menu of New York State products created by The New York Wine & Culinary Center, whose mission is to educate, engage and excite visitors by celebrating and showcasing New York's finest in wine, food and agriculture.
In addition to the two tents, the iconic I LOVE NY logo will also be visible at the PGA Championship venue, including on the uniforms of all 3,800 tournament volunteers-a first for The PGA. I LOVE NY professionals will also be on site to highlight New York's economic and tourism assets throughout the 95th PGA Championship, and help visitors plan their trips and itineraries.
"There is an amazing chapter of history shared by The PGA of America and New York State that traces nearly 100 years. We are extremely proud that The PGA was founded in New York in 1916, and now, this summer will mark a record 12th time that the PGA Championship will be conducted in the Empire State," said PGA of America President Ted Bishop. "The innovative 'Taste NY' partnership celebrates the 2013 PGA Championship and represents what is possible when you combine the game of golf with the tremendous assets of the host communities of our premier Championship. We are excited about this historic and innovative partnership with the great state of New York."
For more information on The Taste NY Experience at the PGA Championship, click here .