Golf apparel is as much about performance as it is aesthetics now. Oh, and it's also about exposure. Hundreds of millions of dollars are spent by us amatuer players to at least try and look like (if not play like) the world's best - and we copy what we see out on Tour.
Nike Golf has released it's scripted apparel for all of it's golf athletes for the U.S. Open. I get the feeling there will be quite a few eyes on Tiger Woods. And here's what he'll be wearing. So look for these same shirts/pants/hats/shoes to hit your local courses soon thereafter.