All the marketing in the world can't save a product if it's not very good. Conversely, sometimes a product proves itself so quickly and convincingly that all a company has to do is spread the word.
That's the happy situation Srixon finds itself in as it unveils its new generation of Z-STAR golf balls.
As you might be aware, two players have shot 59 on the Web.com Tour in the last month – Will Wilcox at the Utah Championship  on July 14 and Russell Knox at the Albertsons Boise Open  on July 26. You might not be aware, however, that both did so using a new Srixon ball. Wilcox used a Z-STAR XV Tour Yellow ball – making him the first player to card a 59 with a colored ball – while Knox used a Z-STAR Pure White model.
And presto – there's your marketing campaign!
OK, so maybe there's a bit more to marketing than that. And, in fact, the new balls already have amassed 40 tournament wins worldwide this year. In any case, Srixon is launching its new spheres on a nice wave of momentum.
These 2013 editions – the regular Z-STAR and a hotter Z-STAR XV – are, Srixon says, the most technically advanced tour-performance balls the company has ever produced. The new balls, the company adds, have been re-designed, re-calculated and re-formulated to produce the best balance of high-level performance across all clubs in the bag.
Both boast enhanced spin control and softness as well as improved flight characteristics. Their covers feature Srixon's new ''Spin Skin,'' a coating the company says is two times softer than any previous Srixon coating, which helps create a 20 percent increase in friction. That enables players to hit approach shots with plenty of backspin, while experiencing a softer feel as the clubface grips the ball.
The Z-STAR model is built around a new, large-diameter Energy Gradient Growth (EGG) core. Its characteristics help provide more contrast between inner softness and outer hardness, resulting in more lift, less spin and longer flight distances. By contrast, the Z-STAR XV features a two-layer Neo EGG core, which delivers more lift and less spin for a quicker launch and greater overall flight distances.
Both balls carry Srixon's new 344 Speed Dimple design, which helps reduce air resistance for a strong, long-carrying trajectory. The new design increases the ratio of dimples to surface area by more than 4 percent, which Srixon says makes it possible to play more aggressive golf under all conditions.
Both the Z-STAR and the Z-STAR XV carry a suggested retail price of $44.99, and are both available in Pure White or Tour Yellow.
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