PALM BEACH GARDENS, Fla. -- TaylorMade Golf Company returns to the PGA Expo in Las Vegas, Aug. 19-21, for the first time in 15 years to showcase its newly announced SLDR driver and host the PGA Expo Demo Night at its new TaylorMade Golf Experience location. Additionally, TaylorMade is joined by adidas Golf and Ashworth, which have exhibited for the last three years at the PGA Expo. TaylorMade Golf, adidas Golf and Ashworth will occupy adjacent booths on the PGA Expo show floor within the Grand Ballroom of the Venetian Resort Hotel Casino Las Vegas, and all three will showcase upcoming equipment, apparel, footwear and accessories.
The PGA Expo also offers attendees an early look at the new TaylorMade Golf Experience, a retail location that replaces the former Callaway Golf Center on Las Vegas Blvd. TaylorMade Golf Experience will host the PGA Expo Demo Night on August 19, which includes a full range experience and putting green. It will also hold the Divine Nine social golf outing, for which proceeds go to charity. The full TaylorMade Golf Experience will open in the fall.
"We are excited to have TaylorMade return to the PGA Expo," said PGA of America President Ted Bishop. "Their participation further emphasizes the opportunity for golf companies to demonstrate their newest technology and products to PGA Professionals and offers a showcase for their 2014 lines to reach a broad audience of apparel buyers."
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of EUR 14.9 billion in 2012.
About TaylorMade-adidas Golf Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade-adidas Golf Company posted 2012 sales of over €1.3 billion.