No one has been more in demand than Dave Stockton as a short-game instructor in recent years. Now, he's getting a chance to influence flatsticks as well as those who use them.
Stockton has signed on with Nike Golf, where he will assist in product development and design – specifically in the realm of putters.
''I'm thrilled to be a part of what I believe is one of the most innovative brands in sports,'' said Stockton. ''I look forward to sharing my putter insights with Nike engineers so they can continue to create amazing product that help golfers putt better.''
Stockton, who received the 2012 Distinguished Service Award from The PGA of America, already serves as putting instructor for some of golf's biggest names, including Nike Golf staff players Rory McIlroy and Suzann Pettersen. His list of students, past and present, also includes Tiger Woods, Phil Mickelson, Adam Scott, Justin Rose, Matt Kuchar, Morgan Pressel, Annika Sorenstam and Yani Tseng.
He runs his own golf instruction program, Stockton Golf, with his two sons, Ron and Dave Jr. His book, ''Unconscious Putting,'' quickly became a best-seller after its 2011 release, and he followed it up with a sequel, ''Unconscious Scoring,'' earlier this year. He won the PGA Championship in 1970 and 1976, along with nine other PGA Tour titles and 14 Champions Tour victories, played on four victorious U.S. Ryder Cup teams, and captained the 1991 Ryder Cup team to victory.