WHAT'S IN THE WINNERS' BAGS
Jose Manuel Lara
Austrian Open, European Tour
Driver: Callaway FT-3 (9.5 degree)
Fairway Woods: Callaway Diablo Edge 3-wood; TaylorMade 200 Steel 5-wood (17 degrees; UST Mamiya Proforce Gold 75x shaft)
Hybrid: Wilson Staff Dxi (19 degree)
Irons (4-PW): Wilson Staff FG Tour Proto6
Wedges: Titleist Vokey Design Spin Milled C-C (52 and 58 degrees)
Putter: Ping Scottsdale Half Pipe
Ball: Titleist Pro V1x
Albertsons Boise Open, Nationwide Tour
Driver: Titleist 909D3 (10.5 degree; Aldila RIP 60 shaft)
Fairway Wood: Titleist 904F 4-wood (15 degree; Graphite Design YS7 shaft)
Hybrid: Nickent 3DX (18.5 degree; Graphite Design YS Hybrid 85 shaft)
Irons (4-PW): Titleist AP2 710 (Dynamic Gold S400 shafts)
Wedges: Titleist Vokey Design Spin MIlled (52, 56 and 60 degree)
Putter: Scotty Cameron Circa 62 #1
Ball: Titleist Pro V1x
THE WEEK IN TWEETS
Many prominent golf companies and pro tour players have taken to Twitter to talk about their equipment. Here is a round-up of some of the most interesting golf equipment-related Twitter entries from the past week.
Kevin Burns Golf
@kevinburnsgolf Each of our putters is custom built with tungsten weights. The weight is determined by the length of the putter. Part of our custom program.
@SeeMorePutters Owner - Jim Grundberg heads back to Burlington, IA (boyhood hometown) for Golf Week Conference Challenge event -... Click here to see story 
(Note: @Titleist sent out several updates from a company video shoot in Atlanta today. Here are the highlights, listed in chronological order:
@Titleist And our TV shoot in Atlanta begins... up first at 7 am - Geoff Ogilvy Click here to see photo 
@Titleist Michael Sim just chipped in on the first take. He is now 1-under for the TV shoot Click here to see photo 
@IanJamesPoulter Friends, massive Spring/Summer sale on at www.ijpdesign.com  and up to 70% off clearance. Some amazing savings to be had whilst stocks last!!
@IanJamesPoulter Follow @FootJoy, win these beauties signed by @IanJamesPoulter. One FJ follower randomly chosen Thurs 9/23. Click here to see photo 
@Oliver_Wilson “@LeChizzers: how often does your average pro practice then?” Not enough or they wouldn't be average! Serious note, impossible to answer.
@BillyHo_Golf Out early doing a putting session before lunch.
@strommiegolf Love the new putter!! Red line for red circles!! Click here to see photo 
@ray_matthew Click here to see photo  Odyssey Black Series Tour Designs Milled 2-Ball Blade
@VokeyWedges We feel getting fit for wedges is as important as driver or irons. Find out more about Vokey's fitting methodology here: Click here to see more 
@nikegolf Behind the scenes of the AK interview at the Oven Click here to see photo 
@nikegolf Nike Athlete Lucas Glover worked with his trainer this morning before heading to The Oven. Click here to see photo 
@FootJoy Follow @FootJoy, win these beauties signed by @IanJamesPoulter. One FJ follower randomly chosen Thurs 9/23. Click here to see photo 
@WilsonGolf Click here to see photo  - I'm here in the Wilson UK office checking things out! Sweet new office for Amersports UK!
@WilsonGolf WOW! Impressive! Great pic! @ifavre @WilsonGolf My favorite golf ball but stacking 3 of them? Impressive! Click here to see photo 
@NicoleHage So my aunt has joined me in NYC-we r on the same floor and when I went to her rm we were so excited to see each other and were making a ton
@NicoleHage Of noise--the neighbor across the hall comes out and its Alonzo Mourning! (Who I didn't know it was him until we chatted for a bit)
@NicoleHage I had my clubs w me so we talked about golf and gave him a quick lesson in the hall!
@ANordqvist Had a great time with my friends at @PingTour in Phoenix today! Got some good work done with my clubs and my putting - thank you guys! :)
@Oliver_Wilson @McIlroyRory Yeah but can you cook & putt at the same time? Click here to see photo 
@McIlroyRory Nice little evening putting session! Click here to see photo 
@nikegolf Nike Athlete Lucas Glover crushing some drives for the high speed camera today at The Oven Click here to see photo 
@nikegolf 11 year Nike Athlete @TrevorImmelman talking about the Nike products he uses today at The Oven Click here to see photo 
@nikegolf Nike Golf Athlete @Paul_Casey working some drivers today at The Oven! Click here to see photo 
@PingTour It's Anna Nordqvist! Here she is tinkering with loft in our putting laboratory. Click here to see photo 
@PingTour Here is @ANordqvist trying out a few different driver options today. Click here to see photo 
@VokeyWedges We currently have a BV Wings staff towel 24 x 48 (very large) available in the Vokey Store but are working on a new one for you guys!
@ClevelandGolf You have a gap yardage, do you muscle a Gap Wedge or go with a controlled Pitching Wedge?
@Titleist New video: @BradFaxon explains how learning to read the grain can help you putt better. Click here to see video 
@VokeyWedges Check out this video of Vokey Team wedge guru Aaron Dill stamping @BradFaxon's wedges on the Tour Van: Click here to see video 
@VokeyWedges Check out our newest WedgeWorks Exclusive lineup-- Vokey TVD C-C in Oil Can Zero finish! Click here to see photo 
@VokeyWedges WedgeWorks Exclusive C-C's are here! Bright Brushed Chrome and the new Oil Can Zero now available Click here to see photo 
@WilsonGolf We've posted some pics on our FB of the new 2011 Equipment! Check it out! Click here to see photo 
@TitleistEurope Titleist Tour Technicians turn to Lumberjacks! Click here to see photo 
@nikegolf Nike Athlete @suzannpettersen working out this morning before heading to The Oven to shoot some Nike Golf ads! Click here to see photo 
(Note: Tiger Woods took questions and gave answers via the @nikegolf Twitter account. Here are some equipment-related highlights – note that his answers are posted first, followed by the submitted questions:
@nikegolf TW: I would try them both out RT @pavlock25: @nikegolf what do you recommend for a 4 handicap the slipt cavity VR irons or the TW Blades
@nikegolf TW: I don't practice as much as I use to but I am often thinking about it. RT @CraigVogt: @nikegolf TW - How much do you practice?
@nikegolf TW:Loft is your friend,use as much as you can without spinning the ball too much RT @hearthop67:@nikegolf what is a good loft for ur driver?
@nikegolf TW: Zero RT @bluntman42: @nikegolf Tiger!!! How much offset is on your irons???
@nikegolf TW: I have played the same loft, lie, length of club & shaft since I was 13 RT @fairwaystevie: @nikegolf tiger: are you irons standard loft?
@nikegolf TW: Yes about 10 years ago, a 4-iron, I shot a 76. RT @mattybo24: @nikegolf Tiger, Have you ever played an entire round with only 1 club?
@nikegolf TW: As of right now, no. RT @waggleroom: @nikegolf Tiger, Any changes to your equipment in response to working with Sean Foley?
@nikegolf TW: Backup putter, wedges & driver. RT @anthonylockett: @nikegolf how many back up sets of clubs do you bring when your in a tournament?
@nikegolf TW: Hybrids are great for helping players get the ball up in the air. RT @hjlow: @nikegolf what is tiger's opinion on hybrids?
THE WEEK IN GOLF EQUIPMENT AND APPAREL RELEASES
Adams Golf launches game-improvement Idea Tech V3 hybrids and hybrid irons
Setting a new standard for design and performance, Adams Golf introduces the latest offering of its industry-leading Idea franchise with the new Idea Tech V3 hybrids and hybrid irons. Sporting dramatic nickel chromium (NiCr) plated and physical vapor deposition (PVD) black finishes, the ultra-premium clubs establish a new standard in the super game-improvement category with the latest technology and sleek new design features. Intended for aspiring and recreational players looking to improve their games, the Idea Tech V3 set is offered in two configurations (forged or all-hybrid) in order to meet each customer's preferences. The Idea Tech V3 hybrids may also be purchased individually.
In both the forged and all-hybrid configurations, the eight-piece Idea Tech V3 set consists of 4-, 5- and 6- progressively-sized hybrids and a 7-mid-hybrid. The forged set features four oversized cavity-back forged irons in 8-iron through gap wedge while the all-hybrid set features four hybrid scoring clubs in 8-iron through gap wedge. The easy-to-hit hybrids in both configurations feature strategically placed tungsten weighting in the premium stainless steel heads for enhanced forgiveness and spin. Click here to continue reading this story. 
Second Skin expands popular Drywick outerwear collection
Second Skin, the leading Canadian golf outerwear brand, is introducing its collection of popular Drywick pullovers to the United States for Spring 2011.
The collection of long-sleeved, 1/4 zip pullovers features designs for men and women. Each style is offered in a variety of color combinations. The pullovers utilize Second Skin's proprietary Hydrawick technology that is light, breathable and quickly absorbs and disperses heat-generated moisture.
"Second Skin is already a staple in more than 900 pro golf shops in Canada and we are getting a great response from pro shops in the U.S.," said Don Nichols, managing partner of Second Skin. "The Drywick pullover is one of our most versatile pieces and is a year-round essential on the course, whether it's worn over a polo or layered under a jacket."
Both men's and women's pullovers will be available in on-course golf shops and online and have a suggested retail price ranging from $59 to $79. Click here to continue reading this story. 
Burton unveils 2010 women's golf bag line
Burton has debuted its 2010 collection of women's golf bags, featuring the Siena, Verona and Milano, three distinct cart bag models that cater to golfers seeking the ultimate in style and functionality.
The 2010 women's collection combines master craftsmanship with elegant style and a meticulous attention to detail that has been synonymous with the Burton brand since it was founded in 1907. Burton returns to the marketplace in style, as the new models encompass fashion forward designs that are offered in a breadth of color schemes and patterns, while providing functional options for female golfers who demand quality and style.
Headlining the 2010 line is the luxurious Siena, an elegant cart bag crafted from premium materials and custom woven fabric, available in a wide range of color schemes. The perfect combination of fashion and functionality, the Siena features a 6-way fully padded Nubuck top with full length dividers, 8 functional pockets including a luxury valuables pocket and an oversized ball pocket. Click here to continue reading this story. 
Abacus microfleece helps golfers stay warm and look stylish
Swedish apparel maker Abacus markets and sells leisure clothing with golf at the heart of its inspiration. The company's men's collections combine functionality, design, and quality in a way that has given Abacus a very strong international presence in just a few years. The autumn/winter 2010 collection is no exception. It gets even closer to the golfer's lifestyle with a collection that looks as stylish at the office as it does on the golf course.
Abacus' autumn/winter collection is a fusion between town and country. The line offers new colors, patterns and fabric updates in conjunction with a classic color palette that includes dark sea blue, light blue, dark red, navy blue and vanilla. A new addition is the creative, urban palette created specifically for the autumn 2010 collection. It features sporty sulphur yellow and eucalyptus green along with more neutral shades of grey, white and black. Click here to continue reading this story. 
Bazooka JMAX Gold Iron-Wood is golden from any distance
Picture having the "Midas Touch" with every iron in your bag. Imagine being able to hit your 3-iron as easily as your 7-iron. With the Bazooka JMAX Gold Iron-Wood you can. Improving on the wildly popular JMAX series, the new and improved JMAX Gold features a heavier sole, smaller top line, thinner walls, and has a more progressive shape that gets thinner as it approaches the wedges. Available individually or as a complete iron set, the club's forgiving, oversized, hollow, hyper-steel head makes it an ideal iron replacement.
The JMAX Gold has a two-piece construction that features a cast hypersteel body and a forged crown that maximizes weight distribution to easily get the ball into the air. The heavy 125-gram sole creates one of the lowest centers of gravity (CG) available in an iron. The result, even off-center hits fly longer and more accurate for lower scores.
For a super hot face, the JMAX is manufactured using crown pull casting. This technology creates a stronger more dense body so the walls and face can be made thinner to place more mass in the sole and get more spring off the face. The face is further thinned using variable face thickness that is structurally supported with three internal reinforcement bars. Click here to continue reading this story.