The 2005 Senior PGA Championship
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Hospitality tents set up for the 'tasting party' at PNC Park
A hint of what to expect at the 'tasting party' at PNC Park this coming May. (PGA Photo)

Golf and baseball will be playing in the same foursome in October.

IMMEDIATE RELEASE
October 18, 2004

PITTSBURGH - The 66th Senior PGA Championship, a Major professional golf tournament that will be held May 23 - 29, 2005 at Laurel Valley Golf Club in Ligonier, Pennsylvania, will host a tasting party on the field of PNC Park from October 19 - 21, 2004. This tasting party, known as "A Taste of the 66th Senior PGA Championship," provides a preview of what is to come at Laurel Valley next year. Invited guest will enjoy a taste of the PGA hospitality and spectator experiences.

Two hospitality tents, known as "Chalets," will be constructed right on the field of the #1 baseball park in America, PNC Park. The Taste Chalets will be climate-controlled, furnished, decorated, lighted and catered just as they will be during the Senior PGA Championship. Representatives from the PGA Hospitality and Merchandising departments, and from the Championship's catering and d�cor teams will be available to meet with guests.

"It is the model-home concept that you find in the real estate business," said John Coolbaugh, Director of the 66th Senior PGA Championship. "I have excellent photographs and written descriptions of the Championship's hospitality venues, but allowing guests to physically experience PGA hospitality makes all the difference."

During the 66th Senior PGA Championship companies and organizations will use hospitality venues to entertain current and prospective clients, hold sales meetings and team building sessions, conduct product launches and show appreciation to employees and suppliers.

"It is all about the return-on-investment," said John Coolbaugh. "Companies and organizations invest in Chalets and other hospitality venues at Major championships because they offer an opportunity to grow future business. It is much more tempting for potential clients to attend a sales presentation when they know that they may also watch Arnold Palmer, Tom Watson, Greg Norman and Craig Stadler play a few holes of golf."

The PGA of America conducts four professional golf events: the PGA Championship, Senior PGA Championship, Ryder Cup Matches and PGA Grand Slam of Golf. In advance of each event the PGA conducts tasting parties, however Tastes are typically held at the host golf courses. For the 2005 Senior PGA Championship, the Taste will be on the field at PNC Park.

"Most clients who have invested in, or are interested in, hospitality venues have offices in Pittsburgh," said John Coolbaugh. "The Senior PGA Championship has developed a strong relationship with the Pirates organization, and PNC Park is within walking distance of many businesses. It is a perfect location. In affect, we are able to bring the Taste to the clients instead of the reverse. The fact that PNC Park is the #1 ballpark in America, and offers scenic views of Pittsburgh makes the Taste that much more appealing."

Championship hospitality venues are designed to comfortably accommodate 10 - 75 people. Included in the purchase of a venue are hospitality tickets, chef-prepared food and beverages, rounds of golf at Laurel Valley Golf Club and VIP parking.

"The PGA of America, in cooperation with the Allegheny Conference on Community Development, the Greater Pittsburgh Convention and Visitors Bureau, Laurel Highlands Visitors Burea, area Chambers of Commerce, local business and civic leaders, is positioning the Championship as a celebration of western Pennsylvania," said Thomas Usher of United States Steel Corporation. Thomas Usher is the General Chairman of the 66th Senior PGA Championship, and President of Laurel Valley Golf Club. "The 100,000 visitors are encouraged to experience all that the Laurel Highlands has to offer. The Championship will generate publicity for the area with its 14 hours of live NBC and ESPN television coverage."

Arnold Palmer, Honorary Chairman of the 66th Senior PGA Championship, said of Laurel Valley Golf Club and western Pennsylvania, "you can't find a better venue anywhere in the United States for this Championship." Arnold Palmer was twice a Senior PGA Champion (1980, 1984), is a resident of Latrobe, and is Laurel Valley Golf Club's touring professional and a founding member.

Arnold Palmer, Jack Nicklaus, Tom Watson, Craig Stadler, Gary Player, Peter Jacobson, Tom Kite, Hale Irwin and 2005 rookies Greg Norman and Curtis Strange are among the 156 legends of golf anticipated to compete in the 66th Senior PGA Championship.

Weekly Passes and Daily Tickets to the 66th Senior PGA Championship are available for purchase by visiting www.SENIORPGA2005.com, or calling 1 - 800 - PGA - GOLF (800 - 742 - 4653). Prices begin at just $10 per Practice Round Ticket. Discount pricing is available on select Tickets and Passes purchased before January 1, 2005. Free parking is offered to all Championship visitors. In addition, anyone aged 17 years and younger is admitted free if accompanied by a ticket-holding adult.

Laurel Valley Golf Club

Set in Western Pennsylvania's breathtaking Laurel Highlands, Laurel Valley Golf Club spans 260 glorious acres nestled between Laurel Ridge and Chestnut Ridge Mountains. Here, in this spectacular setting, Laurel Valley has realized the dream of its founders to become an ideal golf club, a course of unmatched strength and impeccable beauty whose intricate challenges are matched only by the timeless setting. With golf legend Arnold Palmer at the helm, Laurel Valley became nationally ranked, attracting the 1965 PGA Championship, 1975 Ryder Cup Matches and 1989 U.S. Senior Open.

The PGA of America

The PGA of America, founded in 1916, is a not-for-profit organization that promotes the game of golf while continuing to enhance the standards of the profession. The Association is comprised of more than 28,000 men and women PGA Professionals who are dedicated to growing participation in the game of golf. The PGA of America also conducts four professional golf events: the Ryder Cup Matches, the PGA Championship, the Senior PGA Championship and the PGA Grand Slam of Golf.

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