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For the first time at a major championship, fans attending the 2011 Senior PGA Championship presented by KitchenAid will be permitted to bring cell phones onto the course. Which gives them a plethora of social media and behind-the-scenes access to championship information.

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Fans at Valhalla Golf Club for the 72nd Senior PGA presented by KitchenAid will make history with the mobile devices. (Getty Images)

LOUISVILLE -- The PGA of America announced in March that fans attending the 2011 Senior PGA Championship presented by KitchenAid will be permitted to bring cell phones into the Championship. Spectators will be allowed to use mobile devices/cellular phones for incoming and outbound calls in designated areas. They may receive and send text messages and check data on the golf course away from play. With the addition of cell phones on-site, The PGA of America and KitchenAid are adding new and exciting social media initiatives to enhance the Championship experience. Fans can participate in many of the social media initiatives by following via Facebook and Twitter to participate in promotions and become the first to receive all Championship updates. During the Championship, spectators will be able to follow several Facebook and Twitter pages for "behind the greens" access, the most up to date scores, chances to win prizes and much more.

Don't miss a minute of the action!
facebook.com/PGAcom and @pga_com will be your non-stop source for up to date information about who is moving up and down the 2011 Senior PGA Championship leaderboard.

PGA.com Mobile
Fans can follow all the action at the 72nd Senior PGA Championship on PGA.com's mobile site, which will feature live scoring on our full leaderboard, news stories and exclusive video, using mobile.pga.com on any mobile device.
 
Check In to Win!
Using Facebook Places and Foursquare, check in to our Championship using your cell phone for opportunity to win great prizes, daily. You're automatically entered just by checking in!
 
Hide & Tweets
Do YOU and your golf friends want a picture with our famous trophy, Alfred, before the 2011 Champion? Well, stay tuned to @2011SeniorPGA, and we'll give you a hint on where to find him!
 
Where's Alfred?
Can't get inside the ropes access at this year's Championship? Well, you're in luck! Our trophy, Alfred, will be tweeting all week @AlfredSBourne, as he travels around the course, giving a behind the "greens" look at the Championship.
 
Explore Culinary Arts and Golf
Follow @KitchenAid_Golf for all the excitement coming from the KitchenAid Fairway Club during the week as many celebrity chefs will be swinging by to show golf fans how to cook their favorite dishes. Be the first to see pictures, get recipes, and learn about the latest and greatest technology in cooking.
 
Fan Photos
The PGA paparazzi will be swarming Valhalla documenting all the memorable moments, posting them on facebook.com/2011SeniorPGA. Since cameras are not allowed during competition rounds, Thursday through Sunday, this will be the only way to capture history.
 
Behind the "Greens" Videos
facebook.com/2011seniorpga will post fun and interesting videos throughout the week about the course, the players, and even golf's greatest fans! These videos will showcase all the different aspects of a major golf Championship.
 
"The PGA of America takes great pride in its major championships and building the best possible experience for fans attending these premier events," said PGA of America President Allen Wronowski. "The ever-changing world of social media is an exciting new dimension in following great golf and the individuals who are the fabric of this wonderful game. We hope that all fans attending the 72nd Senior PGA Championship presented by KitchenAid will take advantage of the multiple social media avenues and come away having experienced one of the best weeks ever at a major championship."

To purchase tickets to the 2011 Senior PGA Championship, visit www.2011SeniorPGA.com or call 1-800-PGA-GOLF. Walk-up sales available.

About the Senior PGA Championship presented by KitchenAid

Begun in 1937, the Senior PGA Championship presented by KitchenAid is the most historic and prestigious major championship in senior golf. It was born on the grounds of another of golf's majors at the invitation of one of the game's greatest players. At the suggestion of renowned amateur Bobby Jones, the inaugural Championship was conducted at Augusta National Golf Club three years after the first Masters Tournament. Today, the Championship brings together both the legends of the game and newest members of senior professional golf to new audiences throughout the United States. Many of the game's greatest players have won the Championship's Alfred S. Bourne Trophy -- a roster that features Gene Sarazen, Sam Snead, Arnold Palmer, Gary Player, Lee Trevino, Jack Nicklaus, Raymond Floyd, Hale Irwin, Tom Watson and Jay Haas.
 

About The PGA of America

Celebrating its 95th year, The PGA of America has maintained a twofold mission of its founders: to establish and elevate the standards of the profession and to grow interest and participation in the game of golf. By establishing and elevating the standards of the golf profession through world-class education, career services, marketing and research programs, The PGA enables its professionals to maximize their performance in their respective career paths and showcases them as experts in the game and in a multi-billion dollar golf industry. By creating and delivering dramatic world-class championships and exciting and enjoyable promotions that are viewed as the best of their class in the golf industry, The PGA of America elevates the public's interest in the game, the desire to play more golf, and ensures accessibility to the game for everyone, everywhere. The PGA of America brand represents the very best in golf. For more information about The PGA of America, visit www.PGA.com.
 

About KitchenAid

Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for cooks. Over 90 years later, the KitchenAid brand now offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. To learn why chefs choose KitchenAid for their homes more than any other brand, visit www.KitchenAid.com.