Golf Equipment

Golf's new world of marketing - paying off
 
19 Jan 2013 - 4:00pm - 0 Comments
Rory McIlroy switches back to Scotty Cameron putter, at least for now
Is the honeymoon over already? On Friday, Rory McIlroy reverted back to his old Scotty Cameron putter for the second round of the Abu Dhabi HSBC Golf Championship – after playing only one competitive round with his new Nike flat stick.
18 Jan 2013 - 4:22pm - 0 Comments
Best press release of the week comes from Spotless Swing
The PGA Merchandise Show – where thousands of golf companies big and small gather in Orlando for the world's largest golf trade show – is next week, and we are routinely inundated with press releases in these days just beforehand.
17 Jan 2013 - 2:58pm - 0 Comments
A Quick Nine: Golf equipment you're excited about adding to your bag
Next week, the 60th anniversary of the PGA Merchandise Show takes place in Orlando, Fla.
16 Jan 2013 - 9:10am - 0 Comments
Callaway tries to patch things up - on their staff bags
College football season might be over, but its spirit lives on at Callaway Golf.
15 Jan 2013 - 11:38am - 0 Comments
A week's worth of golf equipment tweets, Jan. 7-13, 2013
Many prominent golf companies, players and PGA instructors regularly take to Twitter to talk about their equipment and other aspects of their game.
14 Jan 2013 - 7:04pm - 0 Comments
What's in the winners' bags for the week of January 13, 2013
What equipment did Russell Henley and Louis Oosthuizen use to achieve victory? We take a peek in their bags to check out the gear that earned them the big checks for the week of January 13:
14 Jan 2013 - 1:03pm - 0 Comments
Ryo Ishikawa signs with Callaway Golf
The signings have been coming fast and furious since the calendar flipped to 2013, and Callaway has made the latest splash.
10 Jan 2013 - 12:49am - 0 Comments
A look at golf equipment's future from someone who knows
If you really want to know what's going on in the car business, you can ask the carmakers – or you can get a broader perspective by asking companies that supply them with parts and pieces.  The same goes in golf.
9 Jan 2013 - 10:22am - 0 Comments
What's in the winners' bags for the week of January 8, 2013
What equipment did Dustin Johnson use to achieve victory? We take a peek in his bag to check out the gear that earned him the big check for the week of January 8:
8 Jan 2013 - 7:27pm - 0 Comments
Final piece of Nike puzzle in place for Rory McIlroy?
The Jumeirah Group isn't renewing its five-year sponsorship with top-ranked Rory McIlroy, the luxury hotel chain has announced, which seemingly paves the way for the world's top-ranked golfer to finalize his much-rumored endorsement deal with Nike Golf.
8 Jan 2013 - 3:35pm - 0 Comments
With Odyssey Versa putters, it's all black and white
Plenty of putters come with alignment aids. The new Versa putters from Odyssey Golf are alignment aids.
7 Jan 2013 - 9:49pm - 0 Comments
A week's worth of tweets, December 31-January 6, 2013
Many prominent golf companies, players and PGA instructors regularly take to Twitter to talk about their equipment and other aspects of their game.
7 Jan 2013 - 6:47pm - 0 Comments
How many clubs are tour players using?
As the 2013 golf season struggles to get off the ground out in Hawaii, I thought this would be a good time to check out the state of golf equipment usage on the world's biggest tours.
6 Jan 2013 - 11:11pm - 0 Comments
Callaway X Hot and X Hot Pro drivers promote consistency and distance
The distance gains just keep on coming. In debuting its new X Hot drivers, Callaway Golf engineers say they have achieved gains of 13 yards as compared to their RAZR X Black drivers.
3 Jan 2013 - 10:08pm - 0 Comments
TRUE Linkswear unveils 2013 line
My friends at TRUE Linkswear shoes have been leaders in bringing the minimalist movement to golf. Their philosophy of efficient design to utilize the anatomical features of the foot as opposed to highly structured and engineered footwear has proven to be a big commercial success.
3 Jan 2013 - 1:05pm - 0 Comments
Proposed ban on anchoring putters feels like witch hunt, says Pettersson
KAPALUA, Hawaii -- Carl Pettersson says the proposed rule to ban the anchored stroke for long putters feels like a ''witch hunt,'' and that golf's governing bodies were only reacting to three of the last five major champions using a belly putter.
2 Jan 2013 - 4:57pm - 2 Comments
Bubba Watson switches to Oakley from Travis Mathew apparel
Earlier Tuesday, I posted an item on Nike's signing of Nick Watney and Kyle Stanley, but they are just two big-league players whose changes for 2013 are becoming public.
1 Jan 2013 - 8:13pm - 0 Comments
Nike signs Nick Watney and Kyle Stanley
The folks at Nike Golf aren't taking it easy on New Year's Day. Instead of sleeping in, the Swoosh has announced that it has signed Nick Watney and Kyle Stanley away from Titleist.
1 Jan 2013 - 3:06pm - 0 Comments