Adams launches game-improvement Idea Tech V3 hybrids and hybrid irons



Published: Wednesday, September 22, 2010 | 1:15 a.m.

Adams Golf has introduced the latest offering of its industry-leading Idea franchise with the new Idea Tech V3 hybrids and hybrid irons. Sporting dramatic nickel chromium-plated and physical vapor deposition (PVD) black finishes, the ultra-premium clubs establish a new standard in the super game-improvement category with the latest technology and sleek new design features.

Intended for aspiring and recreational players looking to improve their games, the Idea Tech V3 set is offered in two configurations (forged or all-hybrid) in order to meet each customer's preferences. The Idea Tech V3 hybrids may also be purchased individually.

In both the forged and all-hybrid configurations, the eight-piece Idea Tech V3 set consists of 4-, 5- and 6- progressively-sized hybrids and a 7-mid-hybrid. The forged set features four oversized cavity-back forged irons in 8-iron through gap wedge while the all-hybrid set features four hybrid scoring clubs in 8-iron through gap wedge. The easy-to-hit hybrids in both configurations feature strategically placed tungsten weighting in the premium stainless steel heads for enhanced forgiveness and spin. A four-way cambered sole and recessed heel and toe areas reduce turf drag for superior playability and versatility.

The transitional hybrid mid-iron includes a viscoelastic vibration dampening system for exceptional feel. Should the consumer choose the forged set, they will find precisely located heel and toe weighting in the oversized forged heads of the short irons (8-GW) that maximize scoring potential. A tech badge in each also improves feel across the face. Consumers that put the all-hybrid set in their bags will get short irons (8-GW) with a thin face design and a perimeter heel-toe weighting system to increase launch angle and spin for maximum forgiveness.

"Idea Tech V3 excels because it gives the majority of golfers exceptionally easy-to-hit clubs loaded with the latest technology, plus a thinner, sleek look," said Michael Vrska, Director of Product Development at Adams Golf. "In addition, with each club in the set individually optimized to fully integrate together, consumers won't experience any gapping issues and will consistently get more distance."

The stock shaft for the Idea Tech V3 hybrids is the Mitsubishi Rayon Bassara graphite shaft. Offered in four different flexes and weights -- stiff (65g), regular (60g), lite (55g) and super-lite (50g) -- the Bassara shafts are designed to exactly fit each player's swing speed and type. For the short irons in either the forged or all-hybrid set, consumers may choose between True Temper Performance Tech shafts in steel or Mitsubishi Rayon Bassara shafts in graphite. Available in right- or left-handed models, the eight-piece sets carry a suggested retail price of $899.99 for steel and $999.99 for graphite. Individual Idea Tech V3 hybrids are available right-handed (2-7) or left-handed (3-6) with a suggested retail price of $249.99.

Adams Golf also created the Idea Tech V3 hybrid iron set for women, which provides the same advanced features and materials found in the men's sets, but with dedicated tooling and design specifications created specifically for a woman's swing. Like the men's set, the eight-piece all-graphite all-hybrid set is individually designed yet perfectly matched and includes three hybrids (4, 5, 6), a mid-hybrid (7) and four hybrid short-irons (8-GW). Available with the Mitsubishi Rayon Bassara graphite shafts in the super-lite (50g) flex, the eight-piece women's set carries a suggested retail price of $999.99.