Cobra unveils adjustable AMP Cell club line

Cobra AMP Cell driver line
Courtesy of Cobra Golf
The new AMP Cell drivers from Cobra will come in a variety of splashy colors, and feature a Cell band that wraps around the clubhead.

Series: Golf Buzz

Published: Thursday, September 27, 2012 | 12:40 a.m.

Heads up, Rickie Fowler! Cobra Golf is rolling out its new AMP Cell line of drivers -- the AMP Cell, AMP Cell Offset and AMP Cell Pro. These big sticks feature Cobra's new MyFly technology, which allows golfers to select from six different loft and trajectory settings depending on factors ranging from their swing to the weather to course conditions.

And, of course, they couldn't be contemporary Cobra clubs unless they're as colorful as they are adjustable – and so they come in four eye-popping shades: Silver, Directoire Blue, Barbados Red and Vibrant Orange for the AMP Cell, and Vibrant Orange and Silver for the Pro model. The clubs' soles boast a curved Cell band in the featured color, while the crown color is solid. The Offset model is Revolver Grey with hints of Barbados Red.

Using a wrench, golfers can adjust the AMP Cell and Offset drivers to 8.5 degrees, 9.5 degrees, 9.5 degrees Draw, 10.5 degrees Draw and 11.5 degrees. The AMP Cell Pro, designed for players with faster swing speeds, can be adjusted to 7.5, 8.5, 8.5 Fade, 9.5, 9.5 Fade and 10.5 degrees. All versions utilize Cobra's proprietary SmartPad technology to deliver a square face at address regardless of the loft setting and still allow the face to be slightly open or closed as desired.

This MyFly adjustability is Cobra's next step up from the Adjustable Flight Technology found in current drivers such as the ZL Encore. That allows golfers to select from three different face angle settings (Closed, Neutral and Open).

These new drivers also contain Cobra's E9 Face Technology with dual roll, which is found in current models including the AMP and ZL Encore. This gives the clubface a 12 percent larger, elliptical sweet spot that improves distance and accuracy on mis-hits from heel to toe and above and below the centerline.

At Cobra, AMP stands for Advanced Material Placement, which is the company's way of thinning the clubhead walls and redistributing up to 15 grams of mass deep and back in the head, while Cell technology saves and redistributes weight to the Cell band that wraps around the clubhead to the crown. This band also shows the golfer where the weight is distributed.

The AMP Cell Driver has its Center of Gravity optimized for low-mid handicap players, while the AMP Cell Pro uses a lower, more neutral Center of Gravity position for better players. The AMP Cell Offset has a heel-biased Center of Gravity to help correct slices.

The AMP Cell carries a suggested retail price of $299 and will be available in both right- and left-handed models. It comes in Stiff, Regular and Lite flexes and features a Fujikura Fuel shaft (60g S and R, 55g L and 45.75-inch length) and a 460cc head. The Pro model carries a suggested retail price of $399, and comes in right- and left-handed models with a MRC Kurokage shaft (65g and 45.25-inch length) and a 440cc head. The Offset, whch retails for $249, will be available in a 10.5-degree loft in Stiff, Regular or Lite flexes for both right-hand and left-hand models, as well as a right-hand, 11.5-degree model in either Regular or Lite flexes.

These drivers will be available at retail on Feb. 8, 2013.

Also coming out early next year are AMP Cell fairway clubs and hybrids, also containing Cobra’s MyFly adjustability. The fairways will be available in a 3-4 model and a 5-7 model that can be adjusted to eight different lofts. The hybrids will come in 2-3, 3-4 and 4-5 models that can be adjusted to 10 different lofts.

This, says Cobra, will give golfers a never-before-seen ability to effectively dial in distance gaps and manage trajectories for their individual long-game needs, as well as turf and weather conditions. These clubs will come in the same colors as the AMP Cell driver, so golfers can create a matched set or a personalized, mixed look.

The fairway clubs will carry a suggested retail price of $219 per club, and will come in right- and left-handed models with MyFly technology in 3-4W and 5-7W models. The 3-4W model allows golfers to adjust between 13 degrees, 14 degrees, 14 degree Draw, 15 degrees, 15 degree Draw and 16 degrees while the 5-7W model adjusts between 17, 18, 18 Draw, 19, 19 Draw and 20-degree models.

The hybrids will carry a suggested retail price of $199 per club, and will come in both right- and left-handed models with MyFly technology in 2/3H, 3/4H and 4/5H models. The 2/3H model adjusts between 16 degrees, 17, 17 Draw, 18, 18 Draw and 19 degrees, while the 3/4H model adjusts between 19 degrees, 20, 20 Draw, 21, 21 Draw and 22 degrees. And the 4/5H model adjusts between 22, 23, 23 Draw, 24, 24 Draw and 25 degrees.

And rounding out the new line will be the AMP Cell Irons, which feature a metalwood face-weld construction, E9 Face Technology and AMP Cell technology as well as a V-Skid sole design, vibration management system and speed channel to help provide enhanced distance, forgiveness and accuracy.

The AMP Cell 4- through 7-irons feature a metalwood construction with a thin, high-strength steel face that is welded to a softer 431 stainless steel body. This optimizes the irons, says Cobra, and helps to generate faster ball speeds for improved distance and forgiveness. The clubs also contain E9 Face Technology to optimize the performance of each individual iron and improve distance, feel and forgiveness based on golfers’ most common impact patterns.

The internal cell weighting in the AMP Cell irons enables precise Center of Gravity placement, while the V-Skid sole combines a higher-bounce leading edge with heel-toe relief, resulting in a sole that is versatile for better players, yet forgiving for mid- and higher-handicappers. This works with the vibration management system to reduce unwanted vibration and sound for exceptional feel.

Just like the AMP Cell drivers, fairways and hybrids, golfers will have a choice in color when selecting their irons. While silver will be the stock option, AMP Cell Irons with Vibrant Orange, Directoire Blue or Barbados Red details also will be available.

The new irons (3-iron through lob wedge) will come in right- and left-handed models in both steel and graphite shafts. Eight-piece sets (4-iron through gap wedge) will carry a street price of $699 for the steel set and $899 for the graphite set. The steel irons will feature True Temper Dynalite 90 shafts and the graphite irons will use Cobra MRC AMP Cell shafts. All irons will feature Lamkin REL .600 grips designed specifically for them.