PGA Show Spotlight: Birdie Box gift boxes

Birdie Box
Courtesy of Birdie Box
Birdie Box will deliver, each month, a personalized box of golf-themed goodies to you or your favorite golfer.
By John Holmes

Series: Golf Buzz

Published: Sunday, February 02, 2014 | 1:58 p.m.
The 2014 PGA Merchandise Show, held Jan. 22-24 in Orlando, showcased thousands of new products great and small from hundreds of vendors. After walking the 10 miles of aisles in the Orange County Convention Center for two days, I've come up with a list of 10 products that caught my eye, and I'm rolling them out over a 10-day period. Here is the ninth one:
Surely you're familiar with the Fruit of the Month Club. You sign up, and each month you receive a different kind of fruit depending on what you want and what's in season. There are a numbers of variations on the concept, from Pajamas of the Month to Teddy Bear of the Month to Gourmet Jerky of the Month.
And now, there's Birdie Box, a subscription club just for golfers.
The concept is simple. You buy a subscription – for one month, three months, six months or a year – for yourself, your favorite golfer or maybe a business colleague. In return, your recipient gets a box filled with different golf-themed goodies for each month of the subscription.
In each box, the company says, is a mix of the hottest golf, lifestyle and nutritional items that could be anything from balls and tees to wines and cigars to shirts and caps. The product mix will vary from month to month, but each box is guaranteed to contain products valued at $100 or more. 
Each box is created especially for each user, based on preferences they list in their profile and feedback from previous boxes. But the content of each box is surprise until it's opened – and that's the fun part. 
Subscriptions run from $44.95 for one month up to $500 for a year's worth of monthly boxes, and there are separate subscriptions available for men and women. In addition, Birdie Box has created a ''First Major'' box filled with goodies celebrating the first major of the year and scheduled to arrive in early April, and other boxes for the other majors and holidays like Father's Day are also in the works.
For more information, check out