Golf Pride's Niion grips mix comfort, feel and plenty of style

Niion grips
Golf Pride
Golf Pride's new Niion grips.

Published: Tuesday, March 12, 2013 | 1:56 p.m.

A new season of golf is around the corner for many of us… which, if you're from the Northeast, might seem hard to believe considering all the snow this winter.

As you get ready for a new season, it might be time to consider some new golf grips for your clubs.

So why do you need new grips?

Well, the obvious reason is because when they're worn out, they're slippery. Don't you have enough to worry about with your game? You don't want to have to also worry about the club flying out of your hands, do you?

Golf Pride, long known as "The No. 1 grip on Tour," has introduced a new line of grips called, "Niion."

Released at the 2013 PGA Merchandise Show, Golf Pride's Niion grips truly stand out, blending fluorescent colors with innovative new textures and patterns, which promise to, "deliver unmatched feel and moisture channeling performance, and is sure to set golfers apart from the rest of their foursomes."    

Golf Pride describes the Niion grips:

The Niion line features five uniquely vibrant color combinations (Blue/Neon Yellow, Bright Orange/White, Lime Green/White, White/Neon Green and Bright Yellow/Blue) all constructed of a firm, tacky rubber compound suitable for both serious and recreational players.  In fact, Niion has the distinction of being Golf Pride’s firmest and most durable all rubber grip thanks to the proprietary newly developed rubber curing process used in its production. The new line also utilizes an advanced tri-texture surface pattern to deliver superb traction and all-weather control.  In addition, the proprietary Hexagon technology pattern provides increased stability and torsional control throughout the swing, leading to one of Golf Pride’s most responsive and easy to control grips ever.

“It’s no secret that color is in, and we’re certainly bringing that with the addition of our Niion line,” stated Brandon Sowell, global sales and marketing manager for Eaton’s Golf Grip Division. “However, the Niion is about much more than just cosmetics.  The new texture and pattern technologies offer performance unlike anything currently available in the marketplace and the unique material construction makes these grips a great choice for anyone from touring pros to weekend golfers.” 

Golf Pride's Niion grips retail for $7.99 per grip.

You can check out all of Golf Pride's offerings at

Visit them on Facebook, or on Twitter, @golfpridegrips.

Follow T.J. Auclair on Twitter, @tj_auclair.