Lamkin adds colors to line of R.E.L. 3GEN grips

Lamkin R.E.L. 3GEN grips
Courtesy of Lamkin Grips
Lamkin's R.E.L. grips combine a no-slip surface pattern with 3GEN technology that enhances vibration dampening and durability, and now include many more colors.

Published: Friday, October 19, 2012 | 7:18 p.m.

For 2013, Lamkin plans a significant expansion of the color options in its R.E.L. 3GEN grip line.

The standard grip will get a neon pink option, while the midsize and oversize models will boast red, blue, orange, gray and electric blue options. These additions, Lamkin says, will give the company more color options than any other grip on the market.

“Initially, it was the broad assortment of color choices that generated excitement and buzz, but consumers quickly learned that there’s much more to this grip than the bold colors,” said Lamkin President and CEO Bob Lamkin. “It’s truly a better feeling and performing golf grip.”

Combined with a comfortable and no-slip surface pattern, the R.E.L. grip is manufactured with Lamkin’s 3GEN technology that enhances vibration dampening and durability. The grip is designed to maximize surface area contact with a golfer’s hand to ensure a confident, controlled connection between the golfer and club.

Lamkin’s 2013 grip collection will be available through golf specialty stores, online retailers and green grass shops beginning in November. The R.E.L. 3GEN grip line carries a suggested retail price of $4.99 for standard, $5.49 for midsize and $5.99 for oversize.

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