Parsons Xtreme Golf clubs starting to sell well despite high price tag

PXG irons
Parsons Xtreme Golf via Twitter
The uniqueness of Parsons Xtreme Golf's clubs include the visible tungsten weights positioned around the exterior of the irons' heads.
By
Steve Pajak
The Sacramento Bee

Series: Product Spotlight

Published: Wednesday, May 18, 2016 | 7:06 p.m.
 
SACRAMENTO, Calif. – Folsom's iFit Golf has been selling Parsons Xtreme Golf, or PXG, clubs as the Sacramento area's only certified retailer for two months.
 
PXG is the brainchild of golf-loving Internet entrepreneur Bob Parsons, who hired the best club-design engineers and tasked them with building the best performing clubs regardless of cost.
 
The sticks have made a splash on the pro tours in recent months with a dozen high-profile pros playing them and sporting distinctive PXG hats.
 
The irons, which according to PXG "are made with the finest alloys and are manufactured using a costly, sophisticated process that only we would use," are $300 per club. The putter and hybrid cost $400, the fairway metal $500 and the driver $700, making the bill for a full set about $5,000.
 
"Pricey," said Dick Holloway, 80, an El Macero Country Club member, who purchased his set Monday. Holloway said he read about Parsons' mission and was intrigued.
 
Bobby Siravo, the iFit store owner, said he's sold 10 sets.
 
"What's nice for us, it's something different," Siravo said. "They're not competing against the other name brands. It's something cool to talk about."
 
PXG makes only clubheads, Siravo said, which can be combined with any shaft. There is a tour (less forgiving, more workable) head and a standard (wider sole and sweet spot) head for irons.
 
"The softness of the feel of the irons is the separator from name-brand stuff," Siravo said.
 
The single-length iron splash created when advocate Bryson DeChambeau, the 2015 U.S. Amateur and NCAA champion, turned pro last month has evaporated, Siravo said. Seemingly everyone wants to talk about PXG, even the consumer looking to spend $800 for a full set.
 
"Tour validation is a really big deal in retail," Siravo said, pointing to James Hahn's recent PGA Tour win at the Wells Fargo Championship. "There are other boutique companies, but once you have somebody win with your clubs, that's huge."
 
This article was written by Steve Pajak from The Sacramento Bee and was legally licensed through the NewsCred publisher network.
 

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