Jeld-Wen ends its title sponsorship of the Tradition senior major

Associated Press


Published: Thursday, August 12, 2010 | 6:12 p.m.

Jeld-Wen, an Oregon-based window and door manufacturer, will end its sponsorship of the Tradition after next week’s Champions Tour event.

Jeld-Wen has been title sponsor of the event since 2003, when the Tradition moved from Arizona to Oregon. The event has been staged at Crosswater Club in central Oregon in recent years.

Rod Wendt, president and chief executive of Jeld-Wen, says the company’s sponsorship contract ends this year so it is a logical time to step away as the firm’s priorities have changed.

The Tradition is one of five majors on the Champions Tour for professional golfers age 50 and older. Mike Reid is the defending champion of the tournament, which opens next Thursday.