Principal Financial renews as sponsor but its event needs new home in Iowa

Jay Haas, Principal Charity Classic
Getty Images
Jay Haas won the 2012 Principal Charity Classic at Glen Oaks, but will defend his title at a new venue next summer.
Luke Meredith
Associated Press

Series: Champions Tour

Published: Wednesday, June 20, 2012 | 3:29 p.m.

DES MOINES, Iowa -- The Principal Financial Group will remain the title sponsor of the Champions Tour event in Iowa through 2015, even though it needs to find a new golf course to host the tournament.

Principal has signed a three-year deal to stay on as the main sponsor, but Glen Oaks Country Club General Manager Bill Kirkendall said the club won't host the event in 2013. Tournament organizers said they are exploring other courses in greater Des Moines, home of Principal's headquarters.

Principal Senior Vice President and Tournament Board Chairman Mary O'Keefe said the company was in discussions to remain as sponsor even before it found out Glen Oaks was out, citing the event's popularity and its success raising money for children's charities.

''We think it's an event and a community happening that should stay in central Iowa,'' O'Keefe said. ''We feel this is an event that we can find a new home for.''

Kirkendall said the club simply felt it was time to walk away after hosting the event 11 times.

''We've had a great run,'' Kirkendall said. ''There's so many great venues in Des Moines. It's just a good time for another club on another venue to have the opportunity to be the host.''

Glen Oaks, in West Des Moines, was purchased by a group of local investors in late 2010 and has gone through renovations. It has hosted every Champions Tour event but one since the circuit began visiting Iowa in 2001 and has typically been thought of as among the more popular stops on the Champions Tour.

Kirkendall wouldn't rule out hosting the tournament at some point in the future.

''It's kind of like Thanksgiving after you've eaten at...your house for 11 years. You look over at your sister and say 'Why don't we eat at your house next year,''' Kirkendall said. ''It's been terrific for Glen Oaks Country Club and we're proud we've been a part of it.''