Palmer and Bohn show how to mix golf with business at Pebble Beach

Ryan Palmer at the AT&T Pebble Beach National Pro-Am
Getty Images
When the PGA Tour needed a couple of special players to partner with high-profile amateurs at the AT&T Pebble Beach National Pro-Am, they turned to the personable Ryan Palmer (shown) and Jason Bohn.
Doug Ferguson
Associated Press

Series: PGA Tour

Published: Tuesday, February 28, 2012 | 6:47 p.m.

The definition of a star on the PGA Tour can go beyond trophies, career money or Ryder Cup teams.

Tour officials were looking for a couple of players to be partners with two important clients during the AT&T Pebble Beach National Pro-Am two weeks ago. They settled on Ryan Palmer and Jason Bohn, two personable characters with five career wins between them.

The amateurs?

Mike Glenn, the executive vice president of market development of FedEx, which was in the final stages of renewing its sponsorship; and Brian Roberts, chairman and CEO of Comcast, which owns NBC Sports and The Golf Channel.

“I was pretty honored when the tour called me and Bohn,” Palmer said. “I guess they knew how outgoing we’d be. They said they wanted us to play with clients, but they didn’t tell us who. We got there and found out we were playing with two of the biggest check-writers in the business.”

Bohn took the unusual step of emailing their amateurs and inviting them to play a practice round on Wednesday. Teams typically don’t hook up until the tournament begins Thursday, but they figured it would be time well spent instead of spending the first hour or two in competition getting to know each other.

“We had a little game with them,” Palmer said. “We made sure we kept it small. We can’t afford what they can. We had lunch in the Tap Room afterward and we hit it off.”

It got even better.

Bohn and Palmer played to grill steaks Friday night. They made a deal that if one of them shot 7-under 65, and they combined to post a 10 under par, they would splurge on a magnum of Caymus Special Selection cabernet sauvignon. They talked about it all day Friday, but they failed to get it done.

“We show up Saturday morning at Monterey Peninsula, and the bottle of Caymus is sitting between the tees on No. 1,” Palmer said. “Brian had done it. It was in the morning, cloudy, real cool, and we get to the tee box and bam! A magnum of that Caymus. He had one of his assistants take care of it, and when we got done, he gave it to me. I’m holding it like a baby.”

Two weeks later, the tour announced a five-year extension of the FedExCup, although the contract was close to being completed even before Pebble Beach.

It was another example of why Pebble remains one of the most important events on the PGA Tour, with so many corporate heavyweights that are valuable to tour affairs. And it can lead to relationships with players, never a bad thing.

Roberts is a member at Augusta National, and Palmer said he already has arranged a game this spring with Palmer, caddie James Edmondson and New Orleans Saints coach Sean Payton.