Former WNBA President Donna Orender to steer new Golf 2.0 initiative

PGA of America

Series: PGA Feature

Published: Wednesday, September 21, 2011 | 9:40 a.m.

PALM BEACH GARDENS, Fla. -- The PGA of America has engaged Donna Orender as a consultant to lead Golf 2.0's Connecting with Her strategy, a key component in the industry's overall goal of reaching 40 million golfers by 2020.

Orender—who served as Women's National Basketball Association (WNBA) President from 2005-10, after working 17 years with the PGA Tour, and is the founder of Orender Unlimited, a marketing, media and strategy company in Jacksonville Beach, Fla.—will steer industry efforts to grow women's golf participation; identify and shape female-specific programming; and create a welcoming environment for more women to enter the game. Orender will also guide the establishment of partnerships with top women's organizations to leverage knowledge and resources in support of facility adoption and programs. In addition, Orender will position golf as an anecdote for women achieving balance in their busy lives, all the while pursuing good health, business networking, and family time in a fun-filled environment.

"The PGA is thrilled to retain Donna Orender to lead in the strategic development of our Connecting with Her initiative for Golf 2.0," said Darrell Crall, PGA senior director, Golf 2.0, for The PGA of America. "Donna's expertise in steering the growth of women's sports at the highest level will be critical in guiding the golf industry, as we tap new initiatives to appeal to women, who represent our game's fastest growing demographic."

Among Orender's many accolades are being named to the 2005 Sporting News' Annual Power 100, 2005 Fox's 10 Most Powerful Women in Sports, and the 2007 BusinessWeek's Power 100 Sports lists.

"Donna Orender's name is synonymous with the growth of women's sports nationwide," added Crall. "We are delighted that she will serve as an advocate in the development of new programs for women to positively connect with the game of golf."

"I'm excited by this incredible opportunity to make a difference in people's lives through the game of golf," said Orender. "Our goal is to build dynamic and engaging growth- of-the-game programs that passionately appeal to women on both a personal and professional level."

About The PGA of America
Celebrating its 95th year, The PGA of America has maintained a two-fold mission of its founders: to establish and elevate the standards of the profession and to grow interest and participation in the game of golf.

By establishing and elevating the standards of the golf profession through world-class education, career services, marketing and research programs, The PGA enables its professionals to maximize their performance in their respective career paths and showcases them as experts in the game and in a multi-billion dollar golf industry.

By creating and delivering dramatic world-class championships and exciting and enjoyable promotions that are viewed as the best of their class in the golf industry, The PGA of America elevates the public's interest in the game, the desire to play more golf, and ensures accessibility to the game for everyone, everywhere. The PGA of America brand represents the very best in golf.