Sony extends sponsorship deal, will broadcast 2011 Sony Open in 3-D

sony open
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Next year's Sony Open will look clearer than ever to viewers watching on a 3-D TV sets.
Associated Press


Published: Tuesday, November 30, 2010 | 6:44 p.m.

Sony Corp. has extended title sponsorship of the Sony Open in Hawaii through 2014 and will broadcast the PGA Tour event in January live in 3-D.

The company and tour said Tuesday that the upcoming Sony Open will be the first PGA Tour co-sponsored event televised live in 3-D.

Last year’s Masters also was televised in 3-D.

PGA Tour Commissioner Tim Finchem says 3-D is the logical next step to enhancing broadcasts and providing fans with the ultimate viewing experience.

The Sony Open is the first full-field event on the PGA Tour’s calendar. It will be played Jan. 13-16 at the Waialae Country Club in Honolulu.