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Genesis Open giving players amazing custom blazers

By Daniel Wilco
Published on
Genesis Open giving players amazing custom blazers

When you think golf and blazers, one particular style usually comes to mind: the Masters' green jacket.

But, in Genesis' first year as the sponsor of the Genesis Open at Riviera, the car company is making an attempt to put their hat in the ring.

According to pgatour.com, the tournament teamed up with clothing company Evolution of Style to design custom bomber jackets for each player. Each tournament player had a custom fitting where they could choose their blazer's color and the design printed on the jacket's liner.

One photo in particular was a favorite among some players, including Jordan Spieth.

“Jordan Spieth had just come in from his pro-am late Wednesday,” Evolution of Style CEO Jonathan Mustich said, according to pgatour.com. “His shoes were off. It looked like he was dead-tired. He was getting a smoothie. I said, ‘Hey, Jordan, if you have a minute, do you want to get fitted now? … So we sat down. I had my laptop out. He picked out a navy jacket. I showed him that (Ryder Cup) liner.

“It was like, ‘Oh my god, I need to get that. That’s the one. Don’t even show me anything else.’ ”

Unfortunately, these jackets won't be available to the public for a few weeks, but there will indubitably be a rush on those Fowler versions as soon as they are released.

 

 

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