PALM BEACH GARDENS, Fla. -- IMG has renewed its agreement with the PGA of America to distribute international broadcast rights for the PGA Championship and the Senior PGA Championship presented by KitchenAid until 2021.
The new agreement, which officially begins in 2017, extends the relationship between IMG and the PGA to 35 years, having begun in 1986. Rights for North America are not included.
“The PGA of America is proud of its association with IMG, a trusted partner in expanding the global reach of two of our most prized major championships,” said PGA CEO Pete Bevacqua. “As we celebrate our Centennial, the PGA and IMG will continue to advance the value of PGA Professionals, while sharing these great championships with millions of viewers worldwide.”
This year’s PGA Championship will be played at the Baltusrol Golf Club in Springfield, New Jersey, July 28-31. It will be the 98th edition of the Championship, which began in October 1916 at Siwanoy Country Club in Bronxville, New York.
The 77th Senior PGA Championship presented by KitchenAid, the most historic and prestigious event in senior golf, will be played May 26-29, at Harbor Shores in Benton Harbor, Michigan. The Senior PGA Championship was first played in 1937 at Augusta National Golf Club.
“We have a long and well-established relationship with the PGA of America and are delighted to be extending our partnership through 2021,” said Ioris Francini, President of IMG Media. “The PGA Championship annually delivers compelling storylines and is conducted on great courses with the world’s top players. It remains a signature event on the sporting calendar, and we will strive to increase viewership around the world.”
IMG is a global leader in sports, events, media and fashion, operating in more than 25 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions. In 2014, IMG was acquired by WME, a leading global entertainment agency.
About the PGA of America
Since its founding in 1916, the PGA of America has maintained a twofold mission: to establish and elevate the standards of the profession and grow interest and participation in the game of golf. The PGA of America delivers world-class championships while building the public’s interest in the game, the desire to play more golf, and ensures accessibility for everyone, everywhere. Celebrating its Centennial, the PGA represents the very best in golf. For more about the PGA of America, visit pga.org.
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