Registration opens for the 2017 PGA Merchandise Show

By The PGA of America
Published on

PALM BEACH GARDENS, Fla. – PGA Professionals, golf buyers and industry leaders can now register to attend the 64th PGA Merchandise Show, Jan. 24-27, 2017, in Orlando, at

The PGA Merchandise Show, the international golf industry’s MAJOR of Golf Business for more than 60 years, will begin with the 15th Annual PGA Show Outdoor Demo Day at Orange County National Golf Center on Tuesday, Jan. 24. This will be followed by PGA Show exhibits, demonstrations, education seminars, special events and industry presentations at the Orange County Convention Center, Wednesday - Friday, Jan. 25–27.

“While exhibits, education and fostering face-to-face business are the foundation of the PGA Merchandise Show, new elements are introduced each year to address important golf retail trends and maximize new business opportunities,” said PGA Worldwide Golf Exhibitions Senior Vice President and General Manager Ed Several. “Cutting-edge retail technology, global sourcing opportunities, commerce network connectivity and year-round PGA Show connections through online social communities will play an increased role in 2017.”

Attendance at the 64th PGA Merchandise Show is restricted to PGA Professionals and golf industry personnel. Attendance and registration guidelines are available at Savings on PGA Show official hotels, plus additional travel discounts, are also available at

There is no registration fee for qualified golf industry professionals through Dec. 12, 2016. Beginning Dec. 13, 2016, PGA Professionals and Allied Association members may register at no charge, while other industry personnel will incur a $35 registration processing fee through Jan. 23, 2017; and a $175 fee at the PGA Show through Jan. 27, 2017. Media registration is also available; exhibitor registration will open shortly.

About the PGA Merchandise Show
The 64th PGA Merchandise Show, held Jan. 24-27, 2017, in Orlando, will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf. The PGA Show Outdoor Demo Day, the world’s largest professional golf testing event, will be held on Tuesday, Jan. 24, at the Orange County National Golf Center. During PGA Show days, Jan. 25-27, at the Orange County Convention Center, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. The PGA Merchandise Show, the MAJOR of Golf Business, is a trade-only event, not open to the public.