Top presenters, exhibits and seminars await Fall Expo attendees

By The PGA of America
Published on

PALM BEACH GARDENS, Fla. – The 2010 PGA Fall Expo Education Conference, featuring more than 20 key topics presented by recognized experts in their field, will be offered at no cost to attending PGA Professionals and golf buyers, August 17-18 at the Venetian Resort and Convention Center in Las Vegas. The most important issues, trends and developments shaping the business of golf are taking the spotlight at the PGA Fall Expo Education Conference. Timely seminar topics include social media strategies; creative pricing practices; top teaching techniques; green golf strategies; and better bottom-line management. Seminars and keynote presentations will take place on Tuesday, August 17, 9:30 a.m. to 4:45 p.m. and on Wednesday, August 18, 9:30 a.m. to 2:30 p.m. The Education Conference seminars will continue to be led by the industry’s foremost experts from The PGA of America, Association of Golf Merchandisers and successful golf business leaders, plus provide PGA members with MSR credits for each hour attended. "Created with The PGA of America and the Association of Golf Merchandisers, the PGA Fall Expo Education Conference is uniquely built to address what is important to PGA Professionals and golf retailers right now while giving them proven business tools to help them be successful in the season ahead," said PGA Golf Exhibitions Group Vice President and General Manager Ed Several. "That we are able to offer these presenters and topics at no cost represents an especially timely and affordable opportunity for PGA Professionals to earn MSR credits during their current Professional Development Program cycle." Currently, the education conference topics and speakers are as follows and will be regularly updated at •Be a Complete Game Coach, Lynn Marriott, PGA, Pia Nilsson, Vision54 •Facebook, LinkedIn and Twitter: Growing Your Business through Social Media, Paige Balocki, Turner Sports •Best Practices - General Management - Things You Should Know, Mark Black, PGA •Creative Pricing and Ways to Generate Revenue, Al Sutton, PGA - 2006 Southwest MOY •Unlocking the Open-to-Buy - THE Tool for Managing Inventory, Tracy Moffatt •Enhance Your Complete Game Coach Communications and Feedback Skills, Lynn Marriott, PGA, Pia Nilsson, Vision54 •Brain-based Approach for Game Improvement, Michael Hebron, PGA, Susan Berdoy Meyers, PGA •The Inventory Challenge - How Much Do You Need?, Tracy Moffatt •Teaching vs. Learning - Developing Approach, Michael Hebron, PGA, Susan Berdoy Meyers, PGA •Water Rights and Environmental Issues Impacting Golf, Christine Garrity, PGA Legal Counsel, The Podesta Group •Shrinkage - Better Controls for a Better Bottom Line, Tracy Moffatt •POS System Reports: Finding, Understanding and Using Jonas Reports to Monitor Your Business, Tracy Moffatt and Jonas •Vendor Roundtable - Looking Ahead: Trends and Fashion, led by Vicki Bernstein •Building a Referral Machine for Your Golf Facility, Andrew Wood, Legendary Marketing •Get Golf Ready/Play Golf America- Attract Students, Generate New Golfers, Ron Stepanek, PGA, and Del Ratcliffe, PGA •Talent Management – How Your PGA Team Supports You, Dawes M. Marlatt Jr., PGA, Kathy Wilkes, Ron Stepanek, PGA •You Can't Buy Loyalty With Discounts, Andrew Wood, Legendary Marketing Additionally, several complimentary PGA Professional career and employment programs will be offered at no cost in the PGA Member Business Center, located in the Titian Room, across from the show floor. The PGA of America also will hold a PGA Member Town Hall with PGA President Jim Remy and Chief Executive Officer Joe Steranka in the PGA Member Business Center on Tuesday, August 17, at 3:00 p.m. Through participation in the complimentary education seminars, career programs, Town Hall and PGA Fall Expo events, PGA members may earn up to 20 MSR credits towards the PGA Professional Development Program cycle ending June 15, 2011. About the PGA Fall Expo Thousands of PGA Professionals and influential buyers will come to the 2010 PGA Fall Expo to see the top brands of golf including exhibitors such as Ahead, Antigua, Ben Hogan/Sport Haley, Callaway Apparel, Callaway Golf, CHAMP, Cleveland Classics, Cleveland Golf/Srixon, Club Glove, Cutter & Buck, Ecco, Fairway & Greene, Free Fall, Full Swing Golf, Imperial, LIJA, Peter Millar, PING, PING Apparel, Pukka Headwear, SkyGolf GPS, Sunice, TourEdge and many more. The 2010 PGA Fall Expo will begin with Outdoor Demo Day and three Industry Golf Tournaments on Monday, August 16, at the award-winning Revere Golf Club in nearby Henderson, Nev. More than 250 golf companies will present and demonstrate their latest merchandise in new, upscale, all-inclusive exhibit displays at the Venetian Resort & Convention Center on Tuesday, August 17, 9 a.m. – 5:00 p.m., and on Wednesday, August 18, 9:00 a.m. – 3:00 p.m. PGA Golf Exhibitions, The PGA of America and the Association of Golf Merchandisers will again collaborate on a comprehensive education program offered to attendees at no cost, Aug. 17-18, on the Show floor and in adjacent meeting rooms. The complimentary PGA Fall Expo Career Fair returns in 2010 to provide golf employers and attending professionals with continuing opportunities to network and source golf industry employment opportunities. And, among multiple networking events, the popular Industry Welcome Reception will return the first night of exhibition events, Tuesday, Aug. 16, at the popular TAO Las Vegas in the Grand Canal Shoppes of the Venetian. This year’s PGA Fall Expo has moved to the Venetian Resort & Convention Center at the heart of the apparel industry’s "Fashion Week" and the MAGIC™, MODA™, MRket®, and ACCESSORIES: The Show®* events. It is an industry-only event and is not open to the public. Buyers, exhibitors and PGA Professionals can register and learn more information about the 2010 PGA Fall Expo in Las Vegas online at

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