Under Armour signs multi-year PGA Shows participation agreement
By The PGA of America
NORWALK, Conn. (August 10, 2015) – The PGA of America and PGA Worldwide Golf Exhibitions announced a multi-year participation agreement with Under Armour to exhibit at the annual PGA Merchandise Show in Orlando and the PGA Fashion & Demo Experience in Las Vegas through 2018. The global performance brand will provide attending PGA Professionals, retailers and industry leaders with an exclusive preview of the innovative Under Armour golf collections for the upcoming seasons.
During the upcoming 2015 PGA Fashion & Demo Experience, Aug. 17-19, in Las Vegas, Under Armour will help anchor the contemporary, upscale exhibit floor with a dynamic product presentation, as well as spotlight multiple products in the popular live Fashion Show.
“We are pleased to announce that Under Armour is continuing its longstanding tradition of PGA Show participation with a multi-year agreement,” said PGA Worldwide Golf Exhibitions Senior Vice President and General Manager Ed Several. “PGA Professionals, golf retailers and industry leaders benefit from the opportunity to personally connect with brand leadership across multiple platforms at PGA Shows and the company always brings a special energy to their participation that helps drive excitement and growth for the business of golf.”
About PGA Worldwide Golf Exhibitions
In partnership with The PGA of America, PGA Worldwide Golf Exhibitions organizes two of the golf industry’s most important business gatherings in the U.S. each year where PGA Professionals and industry leaders are able to source the newest golf merchandise, test the latest equipment, personally connect with industry leadership, attend industry presentations, learn proven business best practices, network among peers and move forward the business of the game. The 63rd PGA Merchandise Show will be held January 26-29, 2015, in Orlando. Event details and registration are available at www.PGAShow.com. The 2015 PGA Fashion & Demo Experience is this month, Aug. 17-19, in Las Vegas. Event details and registration are available at www.PGALasVegas.com.
About Under Armour
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company's website at www.uabiz.com.