Coach Portrait

Jacob Williams, PGA Associate | Golf Upgrades

San Diego Golf Instructor & CEO Golf Upgrades


PGA Crest

San Diego, CA
Sorrento Canyon Golf Center - Golf Upgrades, San Diego, CA

About Jacob

Jacob F. Williams is a premier Golf Coach in San Diego, dedicated to elevating your game with personalized golf lessons tailored to your needs. As a distinguished San Diego Golf Instructor, Jacob combines cutting-edge techniques with seasoned expertise, ensuring each student achieves their fullest potential. Whether you’re a beginner or a seasoned golfer, his holistic approach to instruction, deeply rooted in the fundamentals of golf, positions him as a top choice for anyone looking to improve their game in the San Diego area. Join him to unlock your true golfing potential and navigate the course with confidence.

Jacob’s Teaching Style:

Jacob integrates advanced technologies into his coaching to elevate his students' game comprehensively. He utilizes Comprehensive Radar Data to dissect and improve ball flight and swing paths, Golf Ball and Swing Data for detailed performance insights, HD Video Analysis for visual feedback on techniques, Weight Pressure and Balance Measurement to optimize the golf stance and swing, and Strength Biomechanics to align physical conditioning with golf performance. This multi-dimensional approach ensures each student receives a personalized improvement plan, leveraging the latest in golf technology to enhance their skills effectively.

A message from Jacob below:

“Embarking on a journey through the world of golf is more than just mastering a sport; it's embracing a lifestyle that teaches patience, discipline, and continuous improvement. I'm Jacob Williams, and my love affair with golf has been a lifelong adventure, one that has taken me across the globe and deep into the essence of what makes this game truly remarkable. From my early days on the fairway to becoming a PGA Associate, my path has been shaped by the conviction that golf has the power to transform lives.

Throughout my career, I've had the privilege of consulting for hundreds of golf courses worldwide, aiding them in revenue generation strategies that not only elevate the course's profile but also enhance the golfer's experience. This global perspective has enriched my understanding of the game, allowing me to draw on a vast pool of knowledge to guide my students.

My dream? To win the Masters. It’s a goal that may seem lofty to some, but in the pursuit of greatness, it serves as a beacon, guiding my every decision on and off the course. This dream pushes me to strive for excellence, to refine my skills continuously, and to lead by the most powerful example I know: dedication.

As your coach, I offer more than just lessons; I provide a gateway to understanding the profound impact golf can have on your life. My approach is rooted in the belief that learning should be fun, engaging, and tailored to meet your unique needs. With over 20 years of experience in almost every part of the golf industry, from creating designs for golf courses to working closely with top-ranked coaches, my comprehensive background ensures that I bring a depth of knowledge and a wealth of practical insights to every lesson.

By choosing to learn with me, you're not just picking a coach; you're embarking on a journey to discover the heart and soul of golf. Whether you're a seasoned player looking to refine your technique or a newcomer eager to learn the ropes, my goal is to help you unlock your potential and share in the joy that this game has brought to my life.

Golf is more than a game; it's a passion that connects us, a challenge that inspires us, and, in my view, a path to making the world a better place. Let's embark on this journey together, with every swing bringing us closer to our dreams, on the course and beyond.”

For more info about Jacob click the below links: Reviews - Company Website - Jacob’s Portfolio -






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Jacob in Action

Recent Photos

Jacob in Action

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I've learned everything from basic iron swings, and shot shaping, to even short games with Jacob over the course of the last year and I've never felt more confident in my game overall.

Max L


I was able to hit 120 ~ 130 yards with a 7-iron and went out to a field to finish my first 9-hole course in just eight weeks! If you are a complete beginner like me, I highly recommend to take first lessons with Jacob.

Sung B


Jacob is an outstanding coach who has much more than sufficient amount of experience and knowledge about golf. The price of the lesson was very affordable and beats out anyone in the business.

Richard Z

Jacob's Experience

Helping players achieve their goals.

Getting Started

Learn the basics

Get comfortable for business golf

Avoid embarrassment on the first tee

Having More Fun

Connect with golfers of similar age

Have more fun on the course

Connect with golfers of similar skill

Improving Your Game

Break 100

Break 80

Break 90

Add 10 yards

Prepare for Tournament Golf

Earn a college golf scholarship

Get swing diagnostic testing

Make the high school golf team

Improve your Short Game

Students & Lessons

Coaching Services

Player Type




Playing with disabilities




Session Type



Jacob's Facilities

Sorrento Canyon Golf Center - Golf Upgrades

San Diego CA

*Coaching available to public

5605 Carroll Canyon Road, San Diego, CA 92126

San Diego CA

*Coaching available to public

5605 Carroll Canyon Rd, San Diego, CA 92121-1701

La Jolla CA

*Coaching available to public

Avenida De La Playa, La Jolla, CA 92037

San Diego CA

*Coaching available to public

12602 Oaks North Drive, San Diego, CA 92128

Rancho Santa Fe CA

*Coaching available to public

PO Box 8055, Rancho Santa Fe, CA 92067-8055

Solana Beach CA

*Coaching available to public

1580 Sun Valley Rd, Solana Beach, CA 92075-1661

La Jolla CA

*Coaching available to public

11480 N Torrey Pines Rd, La Jolla, CA 92037-1045

Begin Your Journey

Work with Jacob