Coach Portrait

Joseph F. Laurentino, PGA

PGA Teaching Professional

PGA Crest

Alpharetta, GA

About Joseph


• Author of the golf instruction book, “The Negotiable Golf Swing; How to Improve your Game without Picture-Perfect Form” • Metropolitan PGA Teacher of the Year • 17-year host of New York News TV segment, “Golf Long Island” • 25-year Class A Member of the PGA of America • PGA American Development Model (ADM) Certified • Delivered golf-theory presentations to PGA students at several major universities, including N.C. State, Ferris State and Penn State University.

I have 25 years’ experience at a private country club on Long Island, NY. I am currently the DOI at Topgolf Alpharetta. Please do not be swayed by this. I understand that TG is not known for golf/coaching, however what most don’t know is TG hires quality instructors, many of them PGA or LPGA Members. And with Callaway purchasing us, I expect the coach program to get even stronger with more resources!

I have been at this venue for a year now and many avid golfers have come to me, after Googling my name, and took a chance to take a lesson at TG and were quite surprised and happy that they received a high-quality lesson.

I have extensive experience working with beginners, juniors, high school and collegiate players, avid golfers with higher handicaps and lower handicaps as well as working with fellow PGA Professionals.

My approach to every student is very different. I must consider; age, strength, coordination, flexibility, injuries, practice/playing frequency, and more to tailor the lesson to the individual. I don’t try to coach a player into a “perfect swing” (I can do it if that’s what the student desires) and break down their movement and rebuild from scratch. Rather I work with the negotiables (grip, backswing, and many others) all in an effort to only address something if it effects the non-negotiables (physics), such as down swing path, plane, angle of attack and center-face hits. These philosophies are basis of my book. My goal is to help you reach your goals not to look like a tour player!

I use video to supplement my communication with students, as many people as visual learners. I also use the advanced technology at the Venue, such as Toptracer, which provides ball stats, such distance (carry), ball speed, apex, and curve. In addition, I utilize the virtual golf courses to help players work on hitting fairways, course management, as well as hitting different clubs instead of hitting the same one over and over. I also use the target games to make it more interesting for the student as well as helping them hone distances and their wedge game.

You can’t see availability on PGA.Coach, as we use a different booking system. If you would like to see my availability and book a lesson, please copy/paste the link. Hope to see you on the tee!

Below you can click and see some of my videos.

Joseph's Experience

Helping players achieve their goals.

Getting Started

Learn the basics

Get comfortable for business golf

Avoid embarrassment on the first tee

Having More Fun

Have more fun on the course

Improving Your Game

Break 100

Break 80

Improve your Short Game

Make the high school golf team

Break 90

Add 10 yards

Prepare for Tournament Golf

Earn a college golf scholarship

Students & Lessons

Coaching Services

Player Type




Playing with disabilities




Session Type



Skills & Tools

Improve with Joseph.

Full Swing
Short Game
Course Strategy
Wedge Play
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