Golf equipment endorsement ledger

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Reigning U.S. Open champion Graeme McDowell's new endorsement agreement with Srixon is arguably the most high-profile deal of the season.

Series: Product Spotlight

Published: Wednesday, January 05, 2011 | 6:56 p.m.

Here is a running list of recent endorsement agreements signed by professional golfers, as announced by the sponsoring companies. New announcements will be added to the top of this list as they become available:

July 11, 2011: Creamer sees into future with Sundog Eyewear


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Click here to see our special photo gallery highlighting the biggest of the new endorsement deals for 2011.

2010 U.S. Women’s Open Champion Paula Creamer has renewed her relationship with Sundog and its popular Sundog Eyewear Paula Creamer Collection, company officials have announced.

"I really enjoy working with Sundog on the design of my Collection," said Creamer, whose 2011 Collection is her fifth with Sundog Eyewear. "I love the styles, and the Mela-Lens technology has become a requirement on and off the course. I'm thrilled that the Paula Creamer signature styles will continue."

Since the debut of her first Collection in 2007, the nine-time winner on the LPGA Tour has been instrumental in designing 12 fashionable models, including three new ones for 2011. Freestyle and Bravo feature classic aviator styles redefined by Creamer's personal touch and flair. The new Aura model introduces a dramatic one-piece suspended lens in a sophisticated open frame design.

"We feel very fortunate to have this terrific relationship with one of the truly genuine superstars in the world of sport," said Sundog Eyewear President Rod Hoogstraten. "From Day 1, it has been a pleasure to work with Paula, and she and her family are a very important members of the Sundog family."

In addition to Freestyle, Bravo, and Aura, Creamer's 2011 PC Collection also offers Paula's three most popular styles including: a refined fitting Allure (the model she wore winning the 2010 U.S. Women's Open); the stylish Iconic with laser etched temple artistry; and Captiva, uniquely designed sunglasses for smaller face shapes.

July 6, 2011: ADP teams with Hall of Famer Sorenstam in marketing partnership

ROSELAND, N.J. --  ADP, a provider of human resource outsourcing, payroll services, benefits administration and integrated computing solutions for vehicle dealers, and Hall of Fame golfer Annika Sorenstam have announced a three-year marketing agreement in which Sorenstam will participate in ADP sales and customer events around the world.

"As an expanding and successful small business, the Annika team understands and recognizes the value and increased efficiency that ADP delivers with its services to every business owner,” said Sorenstam. “I'm also very impressed with ADP's focus on advancing and promoting diversity in the workplace, especially toward empowering and developing women business leaders. I look forward to working closely with the ADP team."

The Annika team will be partnering with ADP to provide a variety of services and solutions to support the multiple businesses of the Annika brand, including the Annika Foundation, Annika Academy, Annika Course Design, Annika Financial Services and

As part of the multi-year agreement, Sorenstam will work with the ADP sales teams and participate in special events and speaking engagements. Terms of the agreement were not disclosed.

Friday, July 1, 2011: Golf4Her re-signs LPGA Tour player Blackwelder
ROCKAWAY, N.J. -- Golf4Her, LLC, the online retailer for women's golf apparel and gear, has re-signed LPGA Tour Player Mallory Blackwelder to an endorsement contract for 2011, company officials have annoounced.

"We expect 2011 to be a breakout year for Mallory and are certain that her standing in the LPGA and LPGA Futures Tour will continue to climb," said Golf4Her owner Christina Thompson. "We are proud to continue our partnership with Mallory and excited to announce that she will be wearing clothing and accessories available at Golf4Her when she competes. So there's no doubt she'll be looking stylish on the course and, most importantly, feeling confident and comfortable in her apparel choices."

"I'm very proud of and excited about my continued relationship with Golf4Her," said Blackwelder, whose 2010 win at the American Express Kentucky Women's Open came just a few weeks after signing her first endorsement contract with Golf4Her. "There are so many great designers and new apparel available for female golfers and my affiliation with Golf4Her allows me the freedom to select the best of the best and wear clothing styles from a variety of designers. Let's face it, nobody has just one designer in their closet."

Brands currently available at include: Abacus, AUR, 4all by JoFit , FILA Golf, LIJA, Loudmouth Golf, Hugo Boss, Shi Golf and Wear To Win.

May 9, 2011: Sport glove maker Hirzl signs Nordqvist
GRANBURY, Texas -- HIRZL, the leading specialist for high-performance sports gloves, has announced that LPGA Tour star Anna Nordqvist will be competing as a HIRZL Staff Player using HIRZL's SOFFFT Flex performance gloves.

"I am very impressed with HIRZL gloves," said Nordqvist. "I am confident wearing HIRZL gloves will help me take my golf game to the next level and I am looking forward to being a great ambassador for the HIRZL brand."

Nordqvist is the first LPGA Tour player to endorse the rapidly growing glove brand. "Anna was among the first tour players to use our HIRZL gloves and told us they really made a difference to her playing level," said HIRZL CEO Bagher Pirouz.

Nordqvist, currently ranked 20th in the Rolex Women's World Golf Rankings, is a major winner (2009 LPGA Championship), multiple LPGA Tour winner and 2009 Solheim Cup participant. She turned professional in 2009 after a distinguished amateur career in which she was a two-time All-American at Arizona State. She was the runner-up in the 2009 LPGA Rookie of the Year race and captured the European Tour Rookie of the Year award.

Headquartered in Switzerland, HIRZL is a global pioneer in high-performance sports gloves, including golf and cycling. The SOFFFT Flex gloves have the softness, feel and long-lasting performance in a cabretta glove demanded by the world's best players. HIRZL's SOFFFT Flex Cabretta glove uses the company's 72-step tanning procedure that extends the peak performance level of the glove far longer than other brands.

May 6, 2011: Williams-Korea signs 24 KPGA members to its professional staff
LONDON -- Williams Sports, powered by Williams Formula 1 Team Technology, has announced that 25 Korean PGA members, including several tour players, have signed an annual contract to play and promote Williams golf equipment in Korea. Over the next year, Williams pro staff members will participate in promotional events, tournaments and instructional seminars to promote the full line of Williams equipment to golfers at both golf course and off-course retail locations throughout Korea.

Williams has incorporated some unique aerodynamic design features from Formula 1 racing into its golf clubs. Three key aerodynamic aspects that manage airflow and reduce drag have been directly engineered into the shape of the FW32 driver, fairway woods and hybrids.

The three key aerodynamic aspects are the Trip, Winglets and Diffuser. The Trip redirects airflow over the driver's crown to minimize the surface area affected by airflow contact, which is important in reducing drag. The Winglets manage and control the air flowing around the heel and toe, creating a more consistent and stable path throughout the downswing and impact. The Diffuser is a key component in diffusing and controlling the air that flows across the soleplate, combining with the Trip to minimize the wake and density of airflow off the rear of the driver for a significant reduction in drag.

A Williams FW32 Players Series Driver was used recently to send a golf ball 404 yards to win the L-1 Grand Prix Long Drive Championship in Okinawa, Japan, and the winner attributed his success to the superior aerodynamics of this Formula 1-inspired club.

May 2, 2011: Ecco Golf Shoes signs Mozo

LONDONDERRY, N.H. -- LPGA Tour rookie Belen Mozo has joined Ecco’s roster of elite staff players and will showcase the company logo on her headwear while competing in the new Golf Street and BIOM Golf models.

A native of Spain, Mozo turned professional at the 2010 U.S. Women's Open, and tied for eighth at the LPGA Tour Q-School to earn full status for the 2011 season. She also has full status on the Ladies European Tour, and her amateur career included becoming the first player since 1972 to win the Women's British Amateur Championship and British Girls Amateur Championship in the same year. She also was a four-time All-American at the University of Southern California and a top player on the school's 2008 NCAA Championship-winning squad.

"Belén has already captured the world's attention with her game, beauty and personality," said Jesper Thuen, marketing manager, Ecco Golf. "She's the ideal addition to our team and pairs perfectly with our other young players competing on the LPGA Tour, Gerina Piller and Jennifer Johnson."

BIOM Golf, the first-ever natural motion golf shoe, features a patented design that takes advantage of the foot's system for absorbing impact while bringing players closer to the ground for unmatched feel and traction. The only true hybrid sport-casual shoe, Golf Street's fashion leather types, subtle detailing and unique, super-gripping outsole make it a bright, funky and fun option for use both on and off the course.

April 26, 2011: Kentwool endorsed by rising LPGA Tour star Averyhardt

GREENVILLE, S.C. – Kentwool has announced that LPGA Tour rookie Shasta Averyhardt is the latest high-profile player choosing to compete in its premium performance socks specifically engineered for golfers. The 25-year-old, who recently became the first African-American to gain LPGA Tour status through Q-School, will compete in a range of uniquely colored Kentwool women's Low Profile, Low Profile Skinny and Tour Profile designs. She will also appear on the brand's website.

"As buzz about the game-enhancing comfort of our socks continues to grow, we're receiving more and more requests from top players on the PGA, LPGA and Champions Tours," said Kentwol CEO and President Mark Kent. "Shasta's a tremendous competitor and we're thrilled to have her join our elite team."

Prior to turning professional in 2010, Averyhardt's stellar amateur career included victories at the 2004 Michigan Powerbilt Junior Tour Championship, the 2005 Golf Association of Michigan Women's Championship and the 2008 Michigan Women's State Amateur Stroke Play Championship. While attending Jackson State University, she was a four-time Southwest Athletic Conference champion and four-time All American.

In addition to Averyhardt, Kentwool premium performance golf socks are worn in competition by many Tour players, including Bubba Watson, Matt Kuchar, Peter Jacobsen, Jonathan Byrd, Brendon de Jonge, Tom Gillis, Jane Park, Charles Warren, Kevin Johnson, Kristy McPherson, Sarah Kemp, Jenny Gleason, Meaghan Francella and Jenny Hong.

April 12, 2011: Ecco Golf Shoes extends endorsement agreement with Couples
LONDONDERRY, N.H. – Ecco has extended its endorsement agreement with PGA Tour and Champions Tour player Fred Couples, who will continue to compete in groundbreaking Golf Street shoes and showcase the company's logo on his headwear. As part of this multi-year agreement, Couples, will be featured in global marketing and advertising initiatives supporting the Ecco Golf Collection, and appear at company functions.

"I am thrilled to be continuing my relationship with ECCO," says Couples. "They are a fabulous company making some of the world's most comfortable golf shoes. ECCO is also a leader in creating unique styles, like the Golf Street shoes that I can wear all day, on and off the golf course."

In 2010, Couples became the first player in history to win three of his first four Champions Tour events. He went on to claim a fourth title and was honored as the Champions Tour Rookie of the Year and Byron Nelson Award winner.

The first and only true hybrid sport-casual shoe, Golf Street is available in new colors and styles for 2011, including a men's luxury version featuring high-grade uppers made from genuine camel leather. Designed to be worn both on and off the course, its unique versatility is based on an ingeniously engineered outsole that has approximately 100 molded traction bars with more than 800 tractions angles. Providing excellent grip in all conditions, the wear-resistant and highly durable outsole is constructed from a TPU material that has been shown to last five times longer than rubber.

March 30, 2011: Kentwool adds Kuchar to Staff Player program

GREENVILLE, S.C. -- Matt Kuchar is the latest PGA Tour star choosing to compete in Kentwool’s premium performance socks specifically engineered for golfers, company officials have announced. Currently ranked among the world's top 10 players, Kuchar will wear the Kentwool men's calf-length Tour Standard, which is now available in black, navy, khaki and gray. The 32-year-old will also appear on the brand's website.  

"The response to our golf socks from top players such as Matt has been overwhelming," says President and CEO Mark Kent. "These guys are finding out our blister-free guarantee and superior moisture and odor management give them a real competitive edge."

Kuchar's stellar 2010 season included a victory at The Barclays, a spot on the U.S. Ryder Cup team and position atop the PGA Tour money list. He was also awarded the Vardon Trophy for lowest scoring average. Kentwool socks are also worn in competition by such players as Bubba Watson, Peter Jacobsen, Jonathan Byrd, Brendon de Jonge, Jane Park and Charles Warren.

Crafted using "WINDspun" air-infused technology and a proprietary blend of fine merino wool and high-tech fibers, Kentwool Golf Socks create an innovative, micro-climate system for superior moisture management, wicking and odor control. Each pair features enhanced cushioning at strategic micro-stress points along the foot to maximize comfort, increase energy levels, reduce the risk of injury and boost on-course performance.

March 24, 2011: Ahead re-signs two-time U.S. Open champion Goosen
NEW BEDFORD, Mass. -- Ahead has re-signed PGA Tour player Retief Goosen to wear its Ahead performance apparel and headwear line, company officials have announced.

"Retief has been an outstanding representative for our company over the last seven years and we truly appreciate his loyalty and continuous support," said Ahead President Ken Shwartz. "He receives a lot of accolades for his look and style on the course, making him a wonderful ambassador for the brand. Retief is a first-class professional both on and off the course."

Goosen wears Ahead's high-performance polos on tour, designed to keep golfers dry and cool, as well as Ahead performance headwear. As Ahead brand ambassadors, he and LPGA Tour standout Brittany Lincicome appear in the 2011 Ahead catalogs as well as point of sales material and website.

Goosen, 42, has 38 professional victories to his name including two U.S. Opens. He is currently No. 18 in the world rankings and has been in the top-50 for 595 consecutive weeks. Only four golfers have been in the top-50 in consecutive weeks longer.

March 17, 2011: Ecco Golf Shoes signs LPGA Tour rookie Piller

LONDONDERRY, N.H. -- Danish brand Ecco has announced that LPGA Tour rookie Gerina Piller has joined its roster of elite staff players and will compete in the brand's new Golf Street and BIOM Golf models. Recently married to PGA Tour player Martin Piller, the former Gerina Mendoza earned full LPGA Tour status via a fifth-place finish on the 2010 Futures Tour money list.

During her collegiate career at the University of Texas-El Paso, Piller was Conference USA Champion and Player of the Year in 2007, and she became more widely known after appearing on the Golf Channel's Big Break Prince Edward Island.

BIOM Golf, the first natural motion golf shoe, features a patented design that takes advantage of the foot's system for absorbing impact while bringing players closer to the ground for unmatched feel and traction. The only true hybrid sport-casual shoe, Golf Street's fashion leather types, subtle detailing and unique, super-gripping outsole make it a bright, funky and fun option for use both on and off the course.

Ecco golf shoes are also worn in competition by other tour players such as Fred Couples, Graeme McDowell, Thomas Bjorn, Aaron Baddeley, Stuart Appleby, Thongchai Jaidee and Jennifer Johnson.

March 15, 2011: Quagmire Golf adds Stupples, Piller, Louden and D'Alessio to player roster
TORONTO -- Toronto-based apparel brand Quagmire has added Women's British Open champ Karen Stupples, LPGA Tour rookie Gerina Piller and veterans Stephanie Louden and Diana D'Alessio to its staff player roster.

The four will rock out in competition with hot new looks from Quagmire's 2011 collections, including the brand's ColorFusion polos. Those tops -- also worn by fellow Quagmire staff players Tag Ridings, Joe Affrunti, Rich Barcelo, Aron Price and Brennan Webb -- are made from a unique fabric that changes color at different temperatures.

Joining ColorFusion tops, other stand-out pieces from the Quagmire collections include retro tie-dye and splatter paint pattern tops, luxe layering items, jackets, hoodies, shorts, dresses, belts and lids. Not to be overlooked is the new Quagmire Kids collection that ensures young whippersnappers look fresh every time they head to school or the links.

March 10, 2011: Arimura and Colantotte International reach endorsement agreement
CARLSBAD, Calif. -- Colantotte International, Inc., maker of the Trion:Z magnetic and negative ion technology, has announced Japanese star Chie Arimura has joined the Colantotte International professional golf team. Ranked No. 16 in the world, Arimura is a seven-time winner on the Japan LPGA Tour.

The fashionable, pure titanium Trion:Z Palette bracelet features two axially magnetized magnets in an Alternating North-South Orientation (ANSPO) for superior magnetic field flow and penetration -- far beyond traditional magnetic bracelets,  company officials said. It also boasts a unique capsule made from negative-ion producing minerals to boost the ion power.

The classically designed Palette bracelet features cloisonné color accents that compliment any style or any golf outfit. Arimura prefers the pink model as it coordinates with her golf bag and "Hello Kitty" accessories.

March 9, 2011: Abacus adds Hage to its LPGA Tour staff
TORONTO -- Abacus has entered into a sponsorship agreement with LPGA Tour and Future Tour player Nicole Hage, company officials have announced. As a brand ambassador, she will wear Abacus clothing at all tournaments and support the brand worldwide by featuring the Abacus logo on all her apparel.

Hage is playing the 2011 LPGA Tour after tying for 10th at the 2010 LPGA Q-School. She was a four-time National Golf Coaches Association (NGCA) All-American at Auburn University, and was the 2004 Southeastern Conference Player of the Year.

Abacus has been the official European Solheim Cup team apparel provider since 2007 and will continue in this tradition in 2011. Abacus is available in 20 countries, with very strong market positions in Sweden, Denmark, Holland, Germany, and Canada. The goal is to continue developing Abacus into an international lifestyle brand that reaches beyond the world of golf.

March 2, 2011: PGA Tour player Collins joins Fourteen Golf professional staff
IRVINE, Calif. -- Fourteen Golf has reached an endorsement agreement with PGA Tour player Chad Collins, company officials have announced.

Collins has been a long time fan of Fourteen Golf and its wedges. Last season he played the MT-28 V5 wedges to record three top-10 finishes, and finished the 2010 PGA Tour season in 86th place on the FedExCup points list,

"Chad is the perfect spokesperson for the company," said Fourteen Golf COO Marcy Kamoda. "As a golfer, he works diligently on his short game and it pays off. Last year he was ranked fifth in sand saves with his MT-28 V5 Wedge in a 60-degree. Now, instead of the sand being an obstacle, he uses it to his advantage."

Collins will play the award winning Fourteen Golf MT-28 V5 wedges, and will carry a Fourteen Golf staff bag. The Fourteen Golf logo also will be seen on his headwear and apparel.

The MT-28 V5 represents a long legacy of winning wedges. The classically designed wedge features the signature Fourteen "reverse taper design" but has been improved by adding a groove strategically located in between the club sole and blade portion of the wedge. This structural change allowed the engineers to move the Center of Gravity to a higher, more stabilizing position for more precise shots.

February 25, 2011: Jun latest addition to Abacus' Tour ambassadors
TORONTO -- Abacus has entered into a sponsorship agreement with Hannah Jun, a professional golfer on the LPGA Tour, LPGA Futures Tour, and Ladies European Tour, company officials have announced. As a brand ambassador for Abacus, she will wear the clothing at all tournaments and support the brand worldwide by featuring the Abacus logo on all apparel.

Jun turned professional in June 2007 after a stellar career at UCLA. She will split her time among the LPGA Tour, LET and the LPGA Futures Tour in 2011. She finished ninth on the 2010 Futures Tour money list, which earned her conditional status on the LPGA Tour. Also in 2010, Jun finished 46th on the European Tour money list to keep her fully exempt status for 2011.

Born in San Diego, Calif., in 1985, Jun started playing golf at age 12 and quickly became a top junior. Sshe was runner-up at the 2002 World Junior Golf Championship and won the 2003 World Junior Golf Championship. She joined the UCLA golf team in 2003 and was named the Pac-10 Newcomer of the Year, was a co-medalist at the 2006 U.S. Women's Amateur Public Links Championship.

February 22, 2011: Kentwool adds Jacobsen to roster of elite staff players
GREENVILLE, S.C. -- Kentwool has announced the addition of Peter Jacobsen to its roster of elite staff players who wear its premium, performance socks specifically engineered for golfers.

Jacobsen, known for his stellar game and razor-sharp sense of humor, will compete in Kentwool’s range of luxurious men's merino wool golf socks, including the calf-length Tour Standard and ankle-cut Tour Profile and Low Profile. A perennial fan favorite, he will also appear on the brand's website and be featured in marketing its marketing initiatives.

"Peter is a true ambassador for the game and we are thrilled to have him join the Kentwool team," said President and CEO Mark Kent. "It's an exciting time for us, more and more of the sport's top players are calling us up and asking to rock the socks!"

A two-time U.S. Ryder Cupper, Jacobsen's 35-year professional career is highlighted by seven PGA Tour wins and victories in two majors on the Champions Tour. His warm personality has led to much off-course success as a PGA Tour Player Director and ABC-TV golf commentator. Jacobsen was also honored as the 2006 Francis Ouimet Award for Lifelong Contributions to Golf.

In addition to Jacobsen, Kentwool premium performance golf socks are worn in competition by players including Bubba Watson, Jonathan Byrd, Brendon de Jonge, Tom Gillis, Jane Park, Charles Warren, Kevin Johnson, Kristy McPherson, Shasta Averyhardt, Sarah Kemp, Jenny Gleason, Meaghan Francella and Jenny Hong.

February 18, 2011: PGA Tour player Atwal signs endorsement deal with Fourteen Golf

IRVINE, Calif. -- PGA Tour player Arjun Atwal of India has joined the Fourteen Golf professional staff, company officials have announced.

Atwal has played Fourteen Golf equipment for several seasons. Last year, he capped off the most exciting round of his life with a Fourteen Golf MT-28 V5 60-degree wedge on the 72nd hole to get up and down for par to win the Wyndham Championship. That made him the first native of India to win on the PGA Tour as well as to procure a PGA Tour card.

"We are incredibly proud that Arjun agreed to endorse and represent Fourteen Golf,” said COO Marcy Kamoda. “His talent, determination, and short game skills will help grow the brand and increase consumer awareness."

The Fourteen Golf arrangement will see Atwal carry a Fourteen Golf staff bag, wear Fourteen Golf headwear and play the Fourteen Golf MT-28 V5 wedges.

Atwal has enjoyed success on multiple worldwide tours including the Asian, European and Nationwide tours. In 1995, he was the leading golfer on the Asian Tour and became the first player to earn upward of $1 million. He also was the second Indian golfer ever to earn a membership on the European Tour.

February 15, 2011: LPGA Tour star Hjorth to carry AB Golf Designs eco-friendly Throwback Head Covers

SCOTTSDALE, Ariz. -- LPGA Tour star Maria Hjorth will carry eco-friendly Throwback Collection head covers in her bag throughout the 2011 season, AB Golf Designs officials have announced.

Winner of the 2010 LPGA Tour Championship, Hjorth has chosen the black and white color combination in the Throwback head covers, which feature the look and feel of wool, yet are crafted from polyester fibers made of recycled plastic bottles. The Swede previously relied on AB Golf Designs' "Happy Horse" head cover for her driver.

"Maria is a consummate professional who's serious about her game but also loves the unique flair that our head covers add to her bag," said co-owner Chip Burley. "As the season goes on, she'll add some custom head covers we're designing for her. These include a Swedish Boxing Glove inspired by our Patriotic Collection and Throwback head covers in her blue and yellow national colors."

A four-time winner on the LPGA Tour, Hjorth is among the many top-ranked professionals to use AB Golf Designs head covers in competition. Others include Christina Kim and Yani Tseng, the world's No. 1-ranked player.

February 14, 2011: Crenshaw joins Cleveland Golf Tour Staff

HUNTINGTON BEACH, Calif. – Champions Tour player Ben Crenshaw has joined Cleveland Golf as a member of its tour staff, as well as a design consultant for both the Never Compromise and Cleveland Golf putter lines. Crenshaw, a multiple Masters champion, has amassed a total of 29 professional wins over the course of his career, 19 of which were on the PGA Tour. Crenshaw, who also served as captain for the victorious 1999 U.S. Ryder Cup team, will play Cleveland Golf clubs and carry a Cleveland bag.

"We are thrilled to have Ben as a member of our team," said Todd Harman, president of Cleveland Golf/Srixon. "We feel honored to have a living legend like Ben Crenshaw work with us regarding putter designs and promotions for our Cleveland Golf and Never Compromise brands."

Crenshaw is widely regarded as one of the best putters in golf history. His effortless stroke on the greens allowed him to master even the speediest of greens -- including those at Augusta National Golf Club. While winning the 1995 Masters, "Gentle Ben" didn’t record a single three-putt during the tournament while using a Designed By Ben Crenshaw putter made by Cleveland Golf.

Since 1986, Crenshaw has also been an active partner with Bill Coore in Coore & Crenshaw, a golf course design firm.

February 11, 2011: Jacobsen joins Team Srixon Tour Staff
HUNTINGTON BEACH, Calif. -- Peter Jacobsen, a multiple winner on both the PGA and Champions Tours, has joined Srixon as a member of its tour staff, company officials have announced. Jacobsen, who will be the featured host in the national advertising campaign for Srixon, will play Srixon balls and carry a combination of Srixon and Cleveland Golf equipment in his bag. He will also wear a Srixon hat, a Srixon glove and carry a Srixon bag.

"We are extremely pleased to have Peter as a member of our staff," said Todd Harman, president of Cleveland Golf/Srixon. "We were looking for a voice for the Srixon brand and we know that Peter's presence, both on camera and off, will help propel Srixon to new heights."

Jacobsen has earned a total of 22 professional wins, and his two victories on the Champions Tour were both majors. He has been involved in numerous television projects throughout his career, most notably “Peter Jacobsen Plugged In” and “Peter and Friends” on the Golf Channel. He also has served as a golf analyst for ABC, NBC, ESPN and the Golf Channel.

February 7, 2011: Wilson Golf signs deal with three-time PGA Professional National Championship winner Small

CHICAGO -- Wilson Golf has reached an agreement to sign reigning PGA Professional National Champion and University of Illinois Men's Head Golf Coach Mike Small. The multi-year deal was finalized shortly after Wilson Golf announced that PGA Tour veteran and fellow Chicagoan Kevin Streelman had signed with the company. Small joins PGA Tour star Ricky Barnes and three-time major winner Padraig Harrington as a Wilson Staff Advisory Member.

"We are honored to have Mike Small join the Wilson Golf family," said Wilson Golf General Manager Tim Clarke. "What he has accomplished as a three-time PGA Professional National Champion, eight-time winner of the Illinois PGA Championship and as a coach at the University of Illinois is nothing short of spectacular. To have such a talented Chicagoan representing our Chicago-based brand is a tremendous compliment to what our equipment brings to the game."

The terms of the multi-year contract ensure that Small will play Wilson Staff FG62 irons and FG Tour wedges, carry the distinctive red and white Wilson Staff bag and wear a Wilson Staff hat. Small's professional preferences and discerning eye were involved in the development and creation of the FG62 irons.

"I have been truly privileged with success on the golf course as a professional golfer and with my student athletes at the University of Illinois," said Small. "I look forward to playing the Wilson Staff FG brand and representing a Chicago-based company with such a great legacy and exciting future in the game."

Mike Small has made his presence known in Illinois and the rest of the golf world since winning his first Illinois PGA Championship in 2001. He has gone on to win nine total Illinois PGA Championships, four Illinois Open Championships and three Professional PGA Championships. In addition to his accomplishments on the golf course as a player, Small has been the head men's golf coach at the University of Illinois since 2000. He was named Big Ten Coach of the Year for the 2001-02 season and again for the 2008-09 season. His team is currently ranked No. 6 in the nation in Golfweek's national ranking.

February 3, 2011: Cobra-Puma Golf signs young athletes Blixt, O'Neal and Velasquez

CARLSBAD, Calif. – Cobra-Puma Golf has announced the addition of Jonas Blixt, Blair O'Neal and Diego Velasquez to their staff, playing Cobra Golf equipment and wearing Puma Golf's performance apparel and footwear. The international trio joins a growing roster of young professional golfers, teaming up with the ranks of Lexi Thompson, Anna Nordqvist and Johan Edfors, who all have signed to play Cobra clubs and Puma Golf apparel and footwear.

"Each one of these professional golfers bring their own sense of style and flair to the game and the Cobra and Puma brands," said Cobra-Puma Golf President Bob Philion. "Blixt, O'Neal, and Velasquez are young, upcoming golfers with promising futures and strong skill sets. Their individuality, drive, skills and personality make them perfect ambassadors for us and we are excited to have all three of them representing Cobra and Puma Golf."

Blixt, O'Neal and Velasquez have been avid golfers since childhood. All hail from different backgrounds of golf but embody Puma Golf's inclusive, joyful attitude and Cobra Golf's competitive spirit.

Blixt, 26, is a Swedish-born golfer who has played on the Nationwide Tour since 2009 with several top-10 finishes. He will wear Puma Golf performance apparel and play Cobra clubs for all of his events. O'Neal, 29, won two NCAA Long Drive contests and recently competed on the Golf Channel's Big Break: Dominican Republic, where she won MVP. In 2011, Blair will play a mix of events on the Futures Tour, Ladies European Tour and LPGA Tour through sponsor exemptions, and will be sporting such Puma styles as the Sass Wn's J performance shoe, Duo Swing Mesh Polo and Golf Performance Polo. Velasquez, 22, is from Colombia, was an All-American at Oregon State, and will make his professional debut on the Nationwide Tour this year, where he will be playing Cobra clubs and sporting the newest line of Puma Golf's performance gear.

February 1, 2011: VedaloHD Eyewear and Lewis continue their hot streak

MINNEAPOLIS, Minn. -- VedaloHD and LPGA staff player Stacy Lewis have extended their relationship for the 2011 LPGA Tour season. Lewis wears the Prato and Bari models of VedaloHD eyewear on and off the course.

"We have been extremely happy working with Stacy for the past two LPGA seasons. Partnering with someone like Stacy is a perfect fit because we are both about performance and winning," said VedaloHD Sales Manager Joseph Jones, Sales Manager for VedaloHD.

"It has been really exciting working with VedaloHD,” Said Lewis. “Their sun filtering technology provides me with the ability to see a greater contrast in color and get a more accurate layout of all the details on the course. It has really helped my game."

Not only did rising star Lewis have four top-10s last season, she finished the season in the top 20 on the LPGA money list. Off the course, Lewis has impressed a lot of people around the game by her work with the Scoliosis Research Society.

The HDL-3C lens technology has been scientifically designed to increase visual performance by utilizing a tri-stimulus filtering process that is impregnated directly into the lens. This patented lens process increases visual acuity, depth perception, color and color contrast to enhance playing ability from the tee to the green. VedaloHD has been very successful in the aviation and performance driving industries for many years and have seen similar success in the golf and hunting industries because of our high definition quality lenses, comfortable frames and successful interpretation of fashion and style. This unmatched lens technology is also now available in prescription.

January 25, 2011: Callaway Golf welcomes Holmes to Tour Staff

CARLSBAD, Calif. -- Callaway Golf has reached agreement with PGA Tour player J.B. Holmes. The winner of two PGA Tour events and former U.S. Ryder Cup team member will play a full complement of Callaway equipment and compete with a Callaway-branded staff bag and headwear in 2011.

"I am thrilled to be a part of the Callaway Golf family," Holmes said. "I feel honored to be joining such an elite PGA Tour staff. Callaway has a rich history of winners playing their equipment and my goal is to add to that tradition."

"J.B. is an exciting young talent that fits quite well with Callaway's brand philosophy," said Nick Raffaele, vice president of sports marketing, Callaway Golf. "His recognition of our great products and desire to win clearly matches with our goals. We look forward to many years with J.B. and what we expect will be plenty of winning with Callaway."

Holmes’ two victories on the PGA Tour both came in front of the raucous crowds of Scottsdale's FBR Open (now the Waste Management Phoenix Open). In 2006, his rookie season, Holmes won by seven shots in just his fifth professional start. He won the same event in 2008, making a birdie on the first playoff hole to beat Phil Mickelson. His ability to perform under pressure suited him well as a member of the 2008 Ryder Cup team, when he earned 2 1/2 points for a victorious U.S. team at Valhalla in his home state of Kentucky.

January 24, 2011: Ochoa to serve as global representative for Ping

Ping has re-signed Lorena Ochoa to continue their long-term relationship as a global representative for the equipment manufacturer, company officials have announced. Since retiring from the LPGA Tour last April as the world's No. 1 female golfer, her golf-related focus has been on the Lorena Ochoa Foundation, the Ochoa Golf Academies, and the Lorena Ochoa Invitational LPGA tournament in her hometown of Guadalajara, Mexico.

"Lorena means so much to the game of golf, but she means even more to underprivileged children in her native Mexico," said Ping Chairman and CEO John Solheim. "She is the symbol of class and grace and she gives hope to so many, not just by generating money but with her leadership. Lorena is a source of inspiration by doing what she set out to do after she retired -- to improve lives and bring golf to non-traditional areas both in Mexico and the U.S. Those are ideals that Ping shares."

Ping actively supports Ochoa's many causes and has maintained a close connection with the star since officially signing her to an endorsement agreement in 2007, though Ochoa has relied on Ping equipment since her teens. For decades, Ping has been an ardent advocate for women's golf, is the founding sponsor of the Solheim Cup, and is one of the most-played equipment brands on the LPGA Tour.

January 24, 2011: 2008 Masters champion to play Callaway Golf equipment and wear Callaway Golf apparel

CARLSBAD, Calif. -- Callaway Golf has reached a broad-ranging agreement with PGA Tour player Trevor Immelman, company officials have announced. The 2008 Masters champion will play a full complement of Callaway equipment and compete in Callaway headwear, apparel and footwear in 2011.

“I am really excited to start my year in partnership with Callaway Golf,” Immelman said. “After spending some quality time with the team in Carlsbad, it became clear to me that I wanted to be part of the Callaway family. I was blown away by their commitment to producing the most cutting edge, highest quality golf equipment in the game of golf. I look forward to using this equipment to the best of my ability in years to come.”

Born in Cape Town, South Africa, Immelman has eight worldwide victories to his name, including two on the PGA Tour. He was voted the 2006 PGA Tour Rookie of the Year on the strength of eight top-10 finishes in 24 starts that season, and has played on two Presidents Cup teams, representing the international side in 2005 and 2007. Wrist surgery in 2009 limited Immelman to just 13 starts in 2010.

“Trevor matches up perfectly with Callaway’s core values,” said Nick Raffaele, vice president of sports marketing, Callaway Golf. “His desire to play the best equipment and sharp focus on winning made Trevor an ideal fit for Callaway. We are fortunate to have Trevor and looking forward to helping him achieve his goals.”

January 24: 2011: LPGA Tour star Nordqvist opts to play with Cobra clubs

CARLSBAD, Calif. -- Cobra Golf has announced that Swedish-born pro Anna Nordqvist, 23, will play with Cobra Golf equipment as she enters her third year on the LPGA Tour. A Puma Golf-sponsored athlete since her rookie season in 2009 (for footwear and apparel), Nordqvist joins Ian Poulter, Johan Edfors, Lexi Thompson, Jason Gore, and an expanding team playing Cobra clubs.

"Anna's performance and presence on the course make her an ideal Tour ambassador for Cobra, and her signing demonstrates our focus and expansion in the women's market," says Brian Zender, senior vice president and general manager of Cobra-Puma Golf. "She's a rising young star with a promising future ahead as a professional golfer, and we're thrilled to have her representing Cobra Golf."

"I'm really excited to be involved with this great brand," says Nordqvist. "Cobra is well-known for its innovation, technology and performance. I chose to play Cobra equipment because I'm convinced that it will help me perform better and catapult my game to the next level."

Here's what's in Anna's Cobra bag:
--S3 9.5° Driver with Mitsubishi Bassarra Hawk 53g Regular flex shaft
--S3 Fwy 15° with Graphite Design DI 6S shaft
--Baffler Rail 3/H with Aldila NV 75S shaft
--S2 Forged 4-PW with Nippon 1130 R shafts

As part of the expanded partnership agreement, Nordqvist will be prominently featured in future Cobra-Puma Golf marketing campaigns, and at consumer and trade events.

January 24, 2011: Sunice re-signs PGA Tour standout Holmes to 2011 endorsement contract
MONTREAL, Quebec -- Sunice, Canada's No. 1 outerwear brand, has re-signed PGA Tour star J.B. Holmes to an endorsement contract for 2011, company officials have announced. Holmes, who has worn the company's product since 2008, wears the Sunice Silver Polo Collection, Sunice Gore-Tex Outerwear and an assortment of Sunice's layering pieces, including vests, sweaters and lifestyle items.

"We expect J.B. to have a great year and are optimistic that his standing on the PGA Tour will continue to climb," said Sunice President Mark Fletcher. "We wish him all the best for the season and we know we will have J.B. looking stylish on the course and, most importantly, feeling confident and comfortable in his apparel."

Holmes, who has two PGA Tour victories, both at the FBR Open in Phoenix (2006 and 2008), enjoyed a career season in 2010. The Campbellsville, Ky., native finished 31st on the PGA Tour money list with a career-high $2,386,248 thanks to 24 cuts made in 26 starts, three top-10 finishes and 12 top-25s. The long-hitting Holmes finished fifth in driving distance with a 307.2-yard average and led the Tour by finishing 138 under par on par-5 holes.

Sunice, founded in 1976 in Alberta, Canada as a skiwear brand, successfully transcended its technical outerwear capabilities into the golf market in the early 1990s as the golf industry gravitated toward designing sport-specific garments that truly helped enhance the game.

January 21, 2011: Prodigy Headwear welcomes PGA Tour veteran Waldorf
BLAINE, Wash. -- Prodigy Headwear has announced PGA Tour Veteran Duffy Waldorf as its brand ambassador.

Prodigy Headwear is a new line for the U.S. market and will be making its official launch at the PGA Merchandise Show in Orlando on Jan. 27-29. Prodigy Headwear has had consistent sales growth in Canada since its inception in 2007 and with an exciting and distinct product line it is well prepared to make a solid first impression at its launch at the PGA Show.

Prodigy Headwear offers a broad assortment of logo decorations including: vast variations of embroideries, three dimensional treatments, woven labels, liquid metal and more. Prodigy Headwear boasts a variety of collections from sporty to trendy. A few of Waldorf’s favorites are the "Intermix" from the Lifestyle Collection with its zigzag stitching and young edgy look; as well as, the lightweight, breathable "Harbour" cap from the Pro-Tech Collection.

"We couldn't have a better ambassador wearing Prodigy Headwear on the PGA Tour than Duffy Waldorf. He is a great family man who is well respected by his peers and he is excited about the entire collection of Prodigy Headwear. We are thrilled to have Duffy wearing Prodigy and about his comeback on the PGA Tour," said Prodigy Headwear President Gord German.

January 21, 2011: Quagmire Golf inks tour players to endorsement deals

TORONTO – Apparel brand Quagmire has signed new sponsorship deals with PGA Tour players Tag Ridings and Joe Affrunti, while extending its relationship with Australian Aron Price and Canadian Brennan Webb.

The signings of Ridings, Affrunti and Price strengthen the brand's PGA Tour presence and provide a forum for millions of golf fans worldwide to see Quagmire's latest styles, including the new ColorFusion Polos made from crazy fabric that changes color at different temperatures.

"When it comes to Tour players, we're all about partnering with guys that look great in the clothes and are also fun to have a drink with after a round," says co-founder Geoff Tait. "Along with all the celebs that rock Quagmire gear on and off the course, having some of the world's best golfers wear our styles really helps build awareness."

Two of the game's longest hitters, Ridings and Affrunti each earned their 2011 PGA Tour cards by finishing among the top 25 on the 2010 Nationwide Tour money list. In 2010, Price recorded three top-10s on the PGA Tour, while Webb won three times on developmental tours and Monday-qualified for the Zurich Classic of New Orleans.

"These guys almost always play from the short grass, but they really align well with our brand's 'Not Fit for the Fairway' motto," added co-founder Bobby Pasternak. "It's all about looking smooth, feeling great and having as much fun as possible."

January 19, 2011: Mackenzie joins Cleveland Golf/Srixon

HUNTINGTON BEACH, Calif. - Paige Mackenzie has joined Cleveland Golf/Srixon as a member of its LPGA Tour staff. Mackenzie, who turned professional in 2006, will play Cleveland's Launcher woods, CG7 Tour irons, and 588 wedges and a Srixon golf ball. She will also wear a Cleveland Golf hat, a Srixon glove and carry a Cleveland Golf bag.

"We are extremely pleased to have Paige as a member of our LPGA Tour staff," said Rodney McDonald, vice president of tour operations for Cleveland Golf/Srixon. "She has such a passion for the game and we can't wait to see what she's going to accomplish in the coming years. As our women's category continues to grow we are proud to have Paige as a brand ambassador."

"I am excited about partnering with Cleveland Golf," said Mackenzie. "I have had such a positive experience working with the entire Cleveland/Srixon team and I know I am playing the best equipment for me."

Before turning professional, Mackenzie had a successful amateur career at the University of Washington, where she scored 22 top-10 finishes. In 2006, Mackenzie was selected as a member of the U.S. Curtis Cup team and finished out her collegiate career holding the #1 amateur ranking by Golfweek.

January 13, 2011: Sunice Outerwear named Licensed Product Partner for 2011/2012 PGA Championships and 2012 Ryder Cup

VILLE-SAINT LAURENT, Quebec -- The PGA of America has announced that Sunice has been chosen as an official Licensed Product Partner for the 2011 and 2012 PGA Championship as well as the 2012 Ryder Cup.

The 93rd 2011 PGA Championship will be played at Atlanta Athletic Club on Aug. 11-14, while the 94th 2012 edition will be conducted at The Ocean Course at Kiawah Island, S.C., on Aug. 9-12, 2012. The 39th Ryder Cup will be played at Medinah Country Club in suburban Chicago, Ill., on Sept. 28-30, 2012.

Canada-based Sunice has fast become one of the leading manufacturers of golf outerwear in the United States and was selected by the LPGA to design, manufacture and provide the waterproof outerwear that will be worn by the 2011 and 2013 U.S. Solheim Cup teams. Sunice is also a licensee of the PGA Tour and their TPC network of clubs.

The PGA of America made its choice of Sunice based on a number of reasons, first and foremost the company's 'best in class' status among outerwear manufacturers.

Sunice cascades its high quality, attention to detail and fabrication throughout its line, regardless of price point. Sunice offers five categories of complete weather protection for both men and women, ranging from Gore-Tex to lightweight water resistant fabrics. The categories include Hurricane, Tornado, Typhoon, Pro Sport and Sport Layers Collections.

Sunice is For Your Freedom of Play in design, philosophy and practicality. Updated classic cuts, interesting contrasts and subtle detailing give the collection a clean contemporary feel, and provide comfort and the ultimate freedom of movement.

The Sunice Shell Collection includes jackets engineered with Gore-Tex PacLite and Gore-Tex Performance Shell product technology that carries the Guaranteed to Keep You Dry promise, and provides durably waterproof, windproof and breathable comfort and protection for standout performance.

Sunice plans to market this program to green grass golf shops owned and/or managed by PGA Professionals and their staffs.

January 13, 2011: Scratch Golf signs Duval to endorsement contract

CHATTANOOGA, Tenn. -- Former world No. 1 and 2001 British Open Champion David Duval has signed a deal with Scratch Golf to carry their clubs on the PGA Tour, company officials have announced. As part of the agreement, Duval will feature a Scratch Golf logo on his golf bag and hat.

"David Duval is one of the best players of his generation and we are excited that he has decided to become a part of our company," said Ari Techner, president of Scratch Golf. "David has won championships all over the world and has an enormous following in the golf industry. We think he is a fantastic addition to our Tour staff."

Duval has 13 victories in his PGA Tour career and is a past recipient of the Vardon Trophy and the Byron Nelson Award. In addition to his major championship, he has won the Players Championship and the Tour Championship and been a member of two Ryder Cup and three Presidents Cup teams.

"I am extremely excited to join the Scratch Golf family," said Duval. "I put their clubs in play last season and they really made a difference in my game. In addition to playing the clubs, I look forward to working with the team at Scratch to develop some new products and grow the brand in the coming years."

Duval is the second former world No. 1 to play Scratch products. Cristie Kerr, who ascended to the top ranking in the women's game in 2010, has been playing Scratch wedges since 2009.

January 13, 2011: Howell joins Mizuno PGA Tour Staff

NORCROSS, Ga. -- Mizuno USA, Inc. has announced its signing of two-time PGA Tour Winner Charles Howell III, the Georgia native raised near Augusta National and currently one of the Tour's renown ball strikers and consistent performers. The multi-year deal will see Howell playing Mizuno equipment, starting this week with the JPX-800 PRO irons and MP T-11 wedges featuring Quad-Cut Grooves; as well as representing the brand during events by wearing its headwear and using its staff bag.

"Charles is recognized on Tour as a true gentleman and a great ambassador for the game of golf," said Dick Lyons, vice president and general manager of the Golf Division, Mizuno USA. "His character is second to none, and we're proud to have him represent the Mizuno brand."

Following a high-profile amateur career dating back to his childhood, Howell burst on to the golf scene as the 2000 NCAA National Champion and NCAA All American while at Oklahoma State University, followed by a PGA Tour campaign that same year that earned him Rookie of the Year honors. While Howell's most recent Tour victory came in 2007 at the Nissan Open, his consistency is his calling card, once again on display in 2010, registering 6 top-10 and 11 top-25 finishes.

"While I'm always happy to be consistent in finishing high up the leader board, I believe my best golf is still ahead of me," said Howell. "My complete confidence in the performance and precision of my JPX 800 Pro irons and MP T-11 wedges will go a long way for me in my commitment to winning during the 2011 season."

Howell's use of the JPX-800 PRO irons truly exemplifies Mizuno's unique ability to design clubs that can offer solutions to players at every level of the game. Designed for forgiveness, distance, and feel, the new JPX-800 PRO features the highest COR ever developed in a legendary Mizuno one-piece Grain Flow Forged™ iron. A large cavity is created using a CNC cavity milling process which thins the face to raise ball speeds for maximum distance, and optimizes a low, deep center of gravity for increased forgiveness on less than perfect shots.

Howell's MP T-11 wedges combine Mizuno's patented Grain Flow Forged feel with a Tour proven head shape and sole to provide unmatched precision in the short game. The MP T-11 wedges are Grain Flow Forged from 1025E "Pure Select" mild carbon steel to provide the most soft, solid and consistent feel available, while an innovative 360-degree grind and thinner top line deliver maximum shot making versatility and control.

January 12, 2011: Byrd signs new multi-year club deal with Mizuno

NORCROSS, Ga. -- Mizuno USA, Inc., has announced the extension of its long-standing equipment partnership with Jonathan Byrd, agreeing to a multi-year contract extension with the now five-time PGA Tour winner. The announcement comes in the wake of Byrd's victory at the 2011 season-opening Hyundai Tournament of Champions at Kapalua Resort in Maui, Hawaii. Byrd has been with Mizuno since 2006 and will continue to play Mizuno equipment, use the Mizuno staff bag, and sport the company's headwear.

Byrd, one of the Tour's most consistent iron players, entered the 2011 season with a dramatic victory over Robert Garrigus on the 2nd playoff hole at Kapalua in the season-opening event that annually pits the PGA Tour's 2010 tournament winners against each other. The victory leaves no doubt that Byrd is building on his strong 2010 PGA Tour finish, where he posted three top-10 finishes in his last seven starts. His successful finish in 2010 was capped off in grand fashion at the Justin Timberlake Shriners Hospitals for Children Open in Las Vegas. Using his Mizuno MP 6-iron, Byrd registered the PGA Tour's first-ever playoff hole-in-one to secure the victory.

"We are truly excited to continue our affiliation with Jonathan Byrd, an exciting player and rising star on the Tour, whose performance and steadfast work ethic truly embody that quality and performance that Mizuno is all about," said Dick Lyons, vice president and general manager of the golf division, Mizuno USA. "His victory this weekend at Kapalua and incredible finish in 2010, including the historic hole-in-one, exemplify Byrd's continued rise as one of the Tour's bright young players and a brand ambassador in which Mizuno can take great pride."

Byrd has previously recorded victories at the Buick Challenge, B.C. Open, and John Deere Classic. Throughout 2010, Byrd's elite iron play was on display, ranking in the top 20 of greens in regulation using Mizuno's line of Grain Flow Forged MP Irons.

"This weekend's victory and last season's strong finish are examples that hard work and dedication can truly pay off," said Byrd. "Based on my personal commitment to improve every facet of my game, and backed by Mizuno's commitment to producing the highest quality irons in golf, I'm confident I have the tools necessary to elevate my game even further heading into the 2011 season."

January 12, 2011: Bridgestone signs renowned 20-Time PGA Tour champion Love

COVINGTON, Ga. -- One of the most accomplished golfers of the modern era, Davis Love III has joined the Bridgestone Golf PGA Tour Team, complementing a stellar group that includes Fred Couples, Matt Kuchar, Brandt Snedeker and Lee Trevino, company officials have announced. With 20 victories on the PGA Tour over a 22-year period, Love is one of only four players under the age of 50 to earn the coveted lifetime exemption. His career is highlighted by a major championship win at the 1997 PGA Championship and two Players Championship victories in 1992 and 2003. He currently ranks sixth on the all-time career money list, with over $40 million in tournament winnings.

Beginning his PGA Tour season this week at the Sony Open in Hawaii, Love will play the new Bridgestone Tour B330-S golf ball and Bridgestone Golf prototype irons (3-PW). In addition to his new Bridgestone equipment, Love will showcase the Bridgestone brand on his Tour bag, hat and glove.

"Freddie and I go way back, we've played a lot of golf together and I consider him one of my best friends on Tour. He's been telling me for years about how great Bridgestone is, so I finally decided to look into them for myself and I liked what I found," said Love. "I learned that they have industry-leading products and really creative marketing, two things that really piqued my interest. With the B330-S, I'm getting more distance out of my driver and long irons and I feel very ready to compete in 2011.

"I'm really excited to be part of a brand that has the momentum of Bridgestone," Love continued."To rise from a virtual unknown to the #2 golf ball in the industry in just six years is amazing. I've been paying attention to what they've been doing over the past few years and I really respect their efforts to educate consumers on how to find the proper ball for their game, and their ads are some of the most fun I've seen. I look forward to showing the world a bit more of my personality in the 2011 ads. There is even one spot where I get to ride my bike. Motorcycle riding is right up there with hunting and fishing as my favorite things to do off the course, so that's pretty cool. I couldn't be more pumped about being on the Bridgestone team."

Dan Murphy, Bridgestone Golf's vice president of marketing, expressed clear delight in the company's Tour line-up for 2011: "What a coup for Bridgestone, to start the new year with an icon such as Davis Love III on our Tour Team. His enthusiasm for our new B330-S ball and our entire brand momentum has infused us with tremendous energy as we enter the 2011 season."

January 12, 2011: Crenshaw partners with Allen Edmonds

PORT WASHINGTON, Wis. -- Allen Edmonds Shoe Corporation is partnering with legendary American golfer Ben Crenshaw to help promote its Honors Collection, a new line of golf shoes and accessories for the 2011 golf season, company officials have announced.

Crenshaw, the legendary two-time Masters Champion and 19-time PGA Tour winner, will be wearing the new Honors Collection golf shoes as he plays on the Champions Tour and in his other golf-related ventures.

"Allen Edmonds is proud and honored to partner with Ben Crenshaw, one of golf's most classic, traditional and accomplished players," said Chief Marketing Officer Colin Hall. "Ben is the perfect representative for our Honors Collection values of tradition, style and performance. We expect that our current and future customers will be excited about this partnership with one of golf's most respected competitors."

"Honestly, I loved the Allen Edmonds shoes the first time I saw them," says Ben Crenshaw. "I think the new Honors Collection shoes represent the best in styling as well as performance. So much in golf has gone casual, and it's exciting to see the return of this classic look especially when it's combined with high performance.

"It's also important to me that the Allen Edmonds shoes are made in the USA by highly talented and dedicated craftsmen of this fine American company. I also am enthusiastic that the Allen Edmonds people are great golf enthusiasts and are very interested in the same values and principles that I appreciate about the game of golf," says Crenshaw. "I expect this to be the beginning of a beneficial and long-standing partnership. And I am excited to be announcing this new partnership as I begin my tenth year on the Champions Tour."

Crenshaw plans to debut his new Allen Edmonds golf shoes at his first 2011 Champions Tour tournament, the Mitsubishi Electric Championship in Hualalia, Hawaii Jan. 21-23. The following week, Crenshaw and partner Fuzzy Zoeller will compete against fellow legends Jack Nicklaus, Tom Watson, Bernhard Langer, Mark O'Meara, Nick Price and Fred Couples in the Senior Skins game.

Crenshaw and his partner Bill Coore are restoring the renowned Pinehurst No. 2 Course, which will stage the 2014 U.S. Open and U.S. Women's Open. Their firm has designed and built 23 golf courses around the world.

January 11, 2011: McQuillan joins growing Hollas Pro Staff

TORONTO -- Second Skin Garment Company, parent company of the Second Skin and Hollas brands of golf apparel, has added Canadian Matt McQuillan to its PGA Tour staff, company officials have announced. McQuillan, the first Canadian in more than a decade to go through all three qualifying stages to receive his PGA Tour card, will wear the company's Hollas products in 2011.

"As a Canadian company, we are obviously proud of Matt and his accomplishment," said Don Nichols, founder of Hollas and managing partner of Second Skin Garment Company. "We are looking forward to being a part of his rising career and having him outfitted in our Hollas products. We have a great staff on the Tour and expect a banner year."

McQuillan, 29, actually left competitive golf for two years before returning in 2009. The Kingston, Ontario, native rededicated himself to the game and finished tied for 16th place in the 2010 PGA Tour qualifying tournament. He attended Oklahoma State as a teammate of Hunter Mahan before transferring to the University of Georgia.

"To make it to the PGA Tour is a life-long dream come true and I am pleased to represent Hollas on Tour," said McQuillan. "Hollas is a staple apparel brand in Canada and I'm glad to be a part of the effort to expand the brand to new markets."

McQuillan joins Bryce Molder and Jason Bohn as 2011 Hollas staff players on the PGA Tour. Their involvement with the company is part of Second Skin's effort to grow its sales in the United States.

January 11, 2011: PGA Tour player Barnes adds colored gloves to his game

G/FORE, a new company from fashion designer Mossimo Giannulli, has signed an exclusive glove deal with PGA Tour player Ricky Barnes.  While the G/FORE product line will not be available until March, Barnes will debut the colored glove, wearing one of any of the 13 available colors, beginning at the Sony Open.

The contract, finalized as Barnes finished his second full season on the PGA Tour ranked 75th in the world and 64th in the FedExCup standings, ensures that Barnes will exclusively wear the G/FORE glove on the PGA Tour.

"I am excited to add colour to my PGA Tour play," said Barnes. "The partnership with Mossimo Giannulli's G/FORE acknowledges my ability to uniquely express myself without disrupting my game."

To accentuate the green of the fairways, G/FORE will release a 13-color palette including: Onyx, Espresso, Midnight, Crimson, Berry, Charcoal, Tangerine, Lemon, Blush, Azure, Sky, Clover and Wisteria. G/FORE's finely tailored glove features hand-selected grade AA cabretta leather, a boiled-felt, embroidered logo, matching tonal trim and a soft pile velcro closure. The glove conforms with USGA rules.

January 10, 2011: Nike Golf signs PGA Tour Q-School graduate Bramlett

BEAVERTON, Ore. -- Nike Golf has announced the signing of Stanford alum and PGA Tour Q-School graduate Joseph Bramlett. Bramlett finished tied for 16th at the grueling, six-round final stage of qualifying school and will make his professional debut as a Nike Golf athlete when he tees it up in the first round of the PGA Tour's Sony Open in Honolulu, Hawaii.

Bramlett, a 22-year-old from Saratoga, Calif., has signed a multi-year agreement to represent Nike Golf in clubs, ball, footwear, glove, bag, apparel, headwear and accessories.

"I am very excited to begin my professional golf career as a Nike athlete," said Bramlett. "Nike equipment has been in my bag throughout my amateur and collegiate career and I believe strongly in its technology and performance."

Bramlett enjoyed an impressive career as an amateur; he became the youngest player to qualify for the U.S. Amateur in 2002 at the age of 14 and was a member of the U.S. team that participated in the 2002 World Junior Golf Cup. He was an all-American his freshman year at Stanford, where he helped lead the team to an NCAA title. He overcame two injuries to his wrist that nearly derailed his college career. Bramlett graduated from Stanford in less than four years and turned professional in the fall of 2010, earning his PGA Tour card this past December. He becomes the first athlete of African-American heritage to graduate from PGA Tour Q-School in 25 years.

On earning his PGA Tour card Bramlett stated, "This has been my dream since I was a little kid. Although I always had faith that this would happen, I am deeply humbled by the opportunity and challenges ahead."

"Joseph is a fine example of determination and will," said Mark Thaxton, Global Sports Marketing Director of Operations for Nike Golf. "We look forward to having Joseph on the PGA Tour this year representing Nike Golf."

Bramlett's Nike Golf Arsenal:

--Driver: Nike Victory Red Tour 10.5 degrees
--Fairway Wood: Nike SQ II 3-wood/15 degree
--Hybrid: Nike SQ SUMO #2 hybrid/18 degree
--Irons: Nike VR Split Cavity (3 - PW)
--Wedges: Nike VR Forged 54 degree
--Ball: Nike ONE Tour D
--Apparel: Nike Golf Tour Collection
--Footwear: Nike Golf

January 6, 2011: Ecco Golf Shoes signs McDowell

LONDONDERRY, N.H. -- Danish brand Ecco has announced the signing of defending U.S. Open champion Graeme McDowell, who will showcase the brand's logo on his headwear and compete in the newly-launched Comfort Classic golf shoes.

As part of this multi-year agreement, McDowell, who is currently No. 5 in the Official World Golf Ranking, will be featured in global marketing and advertising initiatives supporting the Ecco Golf Collection, and appear at company functions.

"I had a lot of success last year and that led to some great new opportunities in terms of my equipment," says McDowell. "When it came to footwear, partnering with ECCO was the best choice. The leather quality is quite amazing and the comfort is way beyond anything I've experienced before. I'm really looking forward to getting out on the course and experiencing the difference it makes in competition."

McDowell made history in 2010 when he became the first European in 40 years to win the U.S. Open. The 31-year-old native of Northern Ireland also secured the winning point for the European Ryder Cup team, and captured titles at the Chevron World Challenge, Celtic Manor Wales Open and Andalucia Valderrama Masters.

"It says something about what Tour players think of our products when someone like Graeme, who's coming off such an incredible season, decides to make a switch to ECCO," says Jesper Thuen, sponsor and event managerat Ecco Golf. "His style and manner are a perfect fit with our brand. It's an amazing opportunity to have him showcasing the new Comfort Classic line to golfers around the world."

January 6, 2011: Ryder Cup player Overton joins Cleveland Golf

HUNTINGTON BEACH, Calif. -- PGA Tour player Jeff Overton has joined Cleveland Golf's PGA Tour staff, company officials have announced. Overton, a member of the United States' 2010 Ryder Cup team, is coming off a career year with three second-place and two third-place finishes. Overton also boasts the unique distinction of being one of only two Americans ever to make it onto the U.S. Ryder Cup team without having won on the PGA Tour.

"Jeff is an extremely talented player who is an ideal fit for our staff," said Greg Hopkins, CEO of Cleveland Golf/Srixon. "It's always exciting for us to have a rising star, playing the best golf of his young career, choose to play our products and want be a part of our team. We're thrilled to have him represent Cleveland Golf."

Overton, who has risen from Midwest obscurity to become one of the PGA Tour's brightest prospects, posted a career-best six top-10 finishes in 2010, beginning with a runner-up finish at the Zurich Classic of New Orleans. In 2010, Overton was also a runner-up at the HP Byron Nelson Championship and the inaugural Greenbrier Classic, as well as the 2007 Wyndham Championship.

"Cleveland Golf is the perfect match to help support me both on and off the course," said Overton. "Cleveland Golf's passion for their players and brand was very appealing to me. I am grateful for Cleveland Golf's belief in me and I am really excited for the 2011 season."

Overton, who was born in Evansville, Indiana, attended Indiana University, where he graduated in 2005 with a degree in Sports Marketing and Management. He turned pro in 2005, graduated from Q-School in his first attempt and started to play on the Tour in 2006. Overton will play Cleveland woods, irons and wedges, while wearing a Cleveland hat and carrying a Cleveland bag.

January 6, 2011: Furyk joins TaylorMade-Adidas Golf Tour Staff

CARLSBAD, Calif. -- TaylorMade-adidas Golf Company has announced that 2010 PGA Tour Player of the Year Jim Furyk, currently ranked No. 6 in the Official World Golf Rankings, will play a TaylorMade driver, Penta TP golf ball and wear adidas Golf footwear in 2011.

A 16-time PGA Tour winner, Furyk is coming off a career year that included victories at the Transitions Championship, Verizon Heritage, and the season-ending Tour Championship. Furyk's widespread success culminated with PGA Tour's ultimate prize when he captured the 2010 FedExCup Championship at East Lake last September.

"I'm thrilled to be joining TaylorMade-adidas Golf Tour Staff," said Furyk. "From the innovation they continue to bring to golf equipment to the passion and expertise of their tour reps, it's no secret that TaylorMade-adidas Golf is committed to helping their players improve."

Furyk has worn adidas Golf footwear since 2006, however, he'll be playing the TaylorMade Penta TP for the first time. The first and only five-layer Tour ball, Penta TP was used in 18 worldwide victories last year including the 2010 PGA Championship. He will also be playing a TaylorMade driver.

"In all the years that I have been working with Tour players, Jim is one of the most technical guys I have ever encountered," said Dean Snell, TaylorMade's senior director of research and development for golf ball. "He quickly grasped the concept and benefits of Penta TP's five-layer construction. In his testing, he found that his long-irons stayed in the air longer to give him increased carry and distance, as opposed to 'falling out of the sky' too soon. He also found that he could fully control and manipulate the spin on his wedge shots inside 100 yards, which he feels will help him win in 2011."

January 6, 2011: Villegas joins TaylorMade-adidas Golf Company's 2011 Tour Staff

CARLSBAD, Calif. -- TaylorMade-adidas Golf Company has announced 2011 plans with PGA Tour player and international icon Camilo Villegas. Currently ranked No. 37 in the Official World Golf Ranking, Villegas will play TaylorMade clubs and the Penta TP golf ball, wear the Burner logo on the front of his headwear, use a TaylorMade staff bag and wear adidas Golf footwear.

A three-time PGA Tour winner, Villegas will be TaylorMade's leading brand ambassador for the Burner product line and as such, play Burner equipment including the Burner SuperFast 2.0 TP driver and appear in Burner print and television advertising that will begin airing in March. TaylorMade's latest brand campaign, which touts the "Burner Brotherhood of Speed," via fast-action cuts of the muscular Villegas recruiting golfers around the globe to join the Burner Brotherhood for its unparalleled speed, distance and performance benefits.

"I am thrilled to join the TaylorMade-adidas Golf Tour Staff and look forward to representing a very unique and exciting Burner brand," Villegas said. "The brand's core values -- speed, power and distance -- are a perfect match for my personality and most importantly, I believe in the products. I can't wait to play the new equipment on Tour in 2011."

The 28-year-old Colombian is coming off another successful PGA Tour campaign that included his third career victory, at the Honda Classic. Villegas also qualified for The Tour Championship after finishing 20th in the FedExCup standings. For the season, he earned more than $3 million and finished 16th on the money list.

Villegas' charisma and aggressive style of play made him an instant sensation when he joined the PGA Tour in 2006. He is well known to golf fans for his efficient swing and seemingly effortless power, as well as the signature "Spiderman crouch" he assumes when reading putts, which prompted fans from his home town to nickname him "Hombre Arana." His popularity has also attracted plenty of attention off the golf course, where he has been featured in GQ Magazine and named one of People Magazine's "hottest bachelors" in 2006.

"We sought Camilo as our first and only choice to become the new face of our legendary Burner product line," said Bob Maggiore, vice president of global brand and product marketing. "We wanted a player whose lifestyle aligned with our fast, furious Burner product messaging and possessed the charisma to capture a global audience. Camilo brings both of those qualities to TaylorMade and his passion and enthusiasm for the brand is arresting."

Villegas is one of the latest players to switch into the Penta TP golf ball, the first and only five-layer Tour ball, which was used in 18 worldwide victories last year including the 2010 PGA Championship. Born January 7, 1982, Villegas will play a No. 7 Penta TP to honor his birthday.

"Camilo is one of the most exciting and recognizable young players in the world, and his aggressive and athletic style make him a natural fit for TaylorMade-adidas Golf and the Burner brand," said Chuck Presto, senior vice president of global sports marketing. "He has proven year-in and year-out that he's capable of competing and winning at the game's highest level, and we couldn't imagine adding a better ambassador to our Tour Staff."

January 5, 2011: Wilson Golf signs Streelman as Wilson Staff advisory member

CHICAGO -- Wilson Golf has announced that it has reached an agreement with Chicago native Kevin Streelman as its newest Wilson Staff Advisory Member. The multi-year deal was finalized shortly after Wilson Golf announced that PGA Tour rising star Ricky Barnes had re-signed with the company. Streelman will also join three-time Major winner Padraig Harrington, a Wilson Staff Advisory Member since 1998, as well as major winner Paul Lawrie and Europe's young star, Steve Webster.

"Wilson Golf is excited to welcome Kevin Streelman to the Wilson Golf team," said Tim Clarke, general manager of Wilson Golf. "Kevin is truly entering the prime of his career and we are excited to be a part of that process. We couldn't be more proud to have a native-Chicagoan representing our Chicago-based brand on the PGA Tour."

Streelman will play the Wilson Staff FG Tour irons and the Wilson Staff FG Tour wedges in all tournament play, as well as carry the distinctive red and white Wilson Staff bag and wear Wilson Staff headwear through the 2012 season.

"You can't say enough about the history of Wilson Golf and what the company has meant to the game," said Streelman. "I look forward to great success in the future while playing the Wilson Staff FG Tour irons and am proud to represent a company with such a great legacy."

Streelman ranked 24th on Tour with five top-10 finishes and finished 25th in the 2010 FedExCup standings. Notable PGA Tour finishes include a tie for third at The Barclays at Ridgewood Country Club, where he shot a tournament-low 63, a tie for seventh at the Arnold Palmer Invitational at Bay Hill and a tie for ninth at the year-ending Tour Championship at East Lake Country Club in Atlanta, Ga. His recent success in 2010 has qualified him for the upcoming 2011 Masters, 2011 U.S. Open and 2011 British Open.

January 4, 2011: G-Mac joins Team Srixon

HUNTINGTON BEACH, Calif. -- Graeme McDowell, the 2010 U.S. Open champion, has joined Srixon as a member of their PGA Tour staff, company officials have announced. McDowell, who is also a six-time winner on the European Tour, will play Srixon irons, Cleveland wedges and Srixon balls. He will also wear a Srixon hat and glove and carry a Srixon bag.

"We are extremely pleased to have Graeme as a member of our PGA Tour staff," said Greg Hopkins, CEO of Cleveland Golf/Srixon. "Having a world-class player such as G-Mac choose to make the switch to Srixon, especially following such a successful 2010 season, not only says a lot about the faith he has in our products but also reflects as to the type of competitor and representative he'll be for our brands."

McDowell, who is also known as G-Mac, represented Ireland in the 2009 World Cup and was a 2010 Ryder Cup hero for Europe, scoring the decisive point in Europe's dramatic victory over the United States. G-Mac was also voted 2010 Player of the Year by the Golf Writers Association of America and joint 2010 Player of the Year on the European Tour.

"I am really excited about my decision to sign with Srixon," said McDowell. "There is a great energy amongst the team at Srixon regarding my signing with them and I am looking forward to feeding off this energy going into 2011."

Before turning professional, McDowell had a successful amateur career in both Ireland and the United States, where he won numerous tournaments and was named the most outstanding collegiate golfer in 2002.

December 17, 2010: Antigua announces Tour Team for 2011

PEORIA, Ariz. -- The Antigua Group, Inc. -- one of the nation's leading designers and marketers of lifestyle apparel under the distinguished Antigua and Slazenger brands -- has announced its Tour Team for 2011.

Representing the Antigua brand on the PGA Tour are veterans Billy Mayfair, Notah Begay III, Kris Blanks, D.J. Brigman and Chris Couch along with young gun Kevin Streelman. On the LPGA Tour, Brittany Lang, Stacy Prammanasudh, Alison Walshe and Wendy Ward will be wearing Antigua products. For the Champions Tour, Tom Pernice, Jr. and J.L. Lewis will be sporting Antigua apparel.

"We're very proud of these outstanding golfers, who represent everything Antigua stands for," says Ron McPherson, president and CEO of Antigua. "Golf fans look up to these players and having them wear our exciting 2011 apparel on their respective tours is a great honor, as well as showcase, for us."

Begay III owns four PGA Tour victories. Mayfair has five PGA Tour wins and is 34th in career PGA Tour earnings. Couch has one career victory and ranked eighth in putting on the PGA Tour in 2010. Streelman won $1,472,349 with two top-10 finishes in 2010 on the PGA Tour. D. J. Brigman had one Nationwide Tour victory in 2010 and earned $246,769. Kris Blanks had a top ten finish on the PGA Tour in 2010 and earned $1,109,178.

Meanwhile, Lang had two top-10 finishes in 2010 and earned $297,212. Prammanasudh has two career LPGA wins and earned $219,300 in 2010. Walshe in her first year on the LPGA Tour earned $37,069, while Ward, who has four career triumphs, finished 2010 with $213,603 in earnings and one top-10.

Pernice had nine top-10 finishes on the Champions Tour and earned $1, 632,690 between the Champions and PGA Tour. Lewis earned status on the 2011 Champions Tour as a two-time past champion on the PGA Tour and his position on the all-time money list.

The Spring 2011 season for Antigua combines outstanding quality, style and value. The new line once again exemplifies why the Antigua brand is one of the nation's leading designers and marketers of genuine golf and sports apparel.

Based on the success of Antigua's newly introduced exclusive Desert Dry Xtra-Lite (D2XL) lightweight moisture management performance products Antigua expands its Xtra-Lite offering in an updated color palette with the launch of the company's Spring 2011 collection.

December 17, 2010: Molder re-signs with Second Skin

TORONTO -- Second Skin Garment Company, parent company of the Second Skin and Hollas brands of golf apparel, and PGA Tour player Bryce Molder have renewed their agreement for Molder to wear the company's Hollas products in 2011, company officials have announced.

"Bryce has been a great ambassador for Hollas signing joining our pro staff last year," said Don Nichols, founder of Hollas and managing partner of Second Skin. "We are excited to continue to be associated with him and look forward to him having another great year playing our apparel."

Molder, 31, followed up his 2009 breakout year with another solid showing in 2010. He had six top-10 finishes and won more than $1.4 million while climbing to the 60th spot on the final FedExCup points list.

"Hollas provided me with the style I was looking for while providing superior performance in all types of conditions throughout the year," said Molder. "I was really pleased with our partnership and look forward to wearing Hollas again in 2011."

Molder joins Jason Bohn as 2011 Hollas staff players on the PGA Tour. Their involvement with the company is part of Second Skin's effort to grow its sales in the United States.

Second Skin, based in Toronto, markets golf-specific apparel under the Hollas and Second Skin brands. Hollas offers functional fit and performance for today's golfer with a full line of apparel for men. Second Skin offers performance apparel for men and women featuring innovative technology. With its proprietary Drywick fabric, Second Skin is the leading golf outerwear company in Canada.

December 13, 2010: Bohn to wear Hollas Apparel on PGA Tour in 2011

TORONTO -- Second Skin Garment Company, parent company of the Second Skin and Hollas brands of golf apparel, has announced that PGA Tour player Jason Bohn will wear Hollas apparel in 2011. As part of the agreement, he will display the Hollas logo on his sleeve.

"Jason continues to improve each year on Tour and we are confident that he will continue his ascent wearing Hollas," said Don Nichols, founder of Hollas and managing partner of Second Skin. "He will be a cornerstone of our program as we continue to place our Hollas products in green grass pro shops and resorts in the United States."

Bohn, entering his eighth year on Tour, won nearly $2 million and finished 62nd on the FedExCup points list in 2010. His season was highlighted by his wire-to-wire victory in the Zurich Classic of New Orleans. In 2005, he won the PGA Tour's B.C. Open.

"I love the styling, fit and performance of the Hollas line. It's critical to have that when every shot on the course counts. I'm looking forward to a great year with Hollas," said Bohn.

The Hollas brand, which is aggressively seeking to grow in the U.S. market, is coming off of its most successful booking season in company history. With 11 sales representatives now in place in key U.S. territories, the brand has been placed in key accounts such as Bighorn Golf Club, the Madison Club, Bandon Dunes, Circling Raven, Whisper Rock and more.

Second Skin, based in Toronto, markets golf-specific apparel under the Hollas and Second Skin brands. Hollas offers functional fit and performance for today's golfer with a full line of apparel for men. Second Skin offers performance apparel for men and women featuring innovative technology. With its proprietary Drywick fabric, Second Skin is the leading golf outerwear company in Canada.

December 13, 2010: Bushnell Golf signs PGA Tour rookie sensation Fowler

OVERLAND PARK, Kan. -- Bushnell Outdoor Products has announced a two-year sponsorship agreement with PGA Tour rookie Rickie Fowler, company officials have announced. Fowler will highlight the full range of Bushnell Golf products in print and broadcast advertising worldwide.

"Rickie brings a unique excitement to the game of golf," said Phil Gyori, executive vice president of marketing for Bushnell. "In just his first full year on tour, Rickie showcased his extraordinary abilities. After this highly successful rookie campaign, we look forward to working with Rickie and are thrilled that he puts his trust in Bushnell's golf products."

In addition to using Bushnell's laser rangefinders during practice rounds while preparing for tournaments, Fowler will also represent Bushnell in various marketing, advertising and promotional efforts. Additionally, Fowler's caddy Joe Skovron will wear the Bushnell Golf logo on his hat and sleeve during tournament play at all PGA Tour stops.

"I am thrilled to be working closely with Bushnell Golf," said Fowler. "It makes perfect sense to me to be associated with the makers of the most accurate rangefinders, especially since I trust Bushnell to prepare me for every tournament."

Known for his passion for dirt bike riding and head-to-toe orange attire, Fowler enjoyed a stellar rookie season in which he earned $2.85 million through very consistent play and was named the 2010 PGA Tour Rookie of the Year. He had two runner-up finishes and seven top-10s in 28 events. He was selected to play for the U.S. Ryder Cup team and finished as a runner-up at the 2010 Kodak Challenge.

Bushnell offers a full range of laser rangefinders, which continue to change and improve the way golfers assess distances, ultimately improving performance. For more than a decade, Bushnell laser rangefinders have been used by PGA Tour professionals more than any other distance measuring device, with 91 percent of PGA Tour players and their caddies reporting using Bushnell laser rangefinders, according to the Darrell Survey report taken at the 2010 Players Championship.

December 3, 2010: Ping re-signs Watson to multi-year agreement

PHOENIX, Ariz. -- Coming off his most successful year ever, Bubba Watson signed a multi-year agreement to continue playing Ping golf equipment, company officials have announced.

In 2010, the three-time PGA Tour driving distance champion showcased his versatility. He overcame a six-stroke deficit to win the Travelers Championship, forced a playoff in the PGA Championship, and qualified on points to make his first Ryder Cup team. He's currently No. 27 in the Official World Golf Ranking.

"Everything came together this year," said Watson. "I won my first Tour event, was close to winning a major, and played in the Ryder Cup, so it feels great. The people over at Ping deserve a lot of credit. I've always played Ping clubs because they feel right and I know they'll perform, so I can play any shot I want. Their technology is amazing."

Watson plays a G15 driver, G15 fairway wood, the new S56 irons and Tour-S wedges, and a Redwood Anser putter. As part of the new agreement, Watson will wear a Ping hat, carry a Ping staff bag and play a minimum of 11 Ping clubs, including a Ping driver and putter. Financial terms and the length of the agreement were not disclosed.

"Bubba's game is a lot of fun to watch," said Solheim. "It was exciting to see him win for the first time and then carry that momentum through the rest of the year into the Ryder Cup. With his strong performances all season, especially at the PGA Championship, the golf world was reminded what a tremendous all-around player he is. We're happy to continue a relationship we've had for many years."

Last season, Watson posted his lowest scoring average since joining the PGA Tour, finished second in average driving distance at 309.8 yards, and placed in the top 10 in six key statistical categories. All of which moved him up 70 places in the Official World Golf Ranking from 2009. The 32-year-old Florida native had two second-place finishes and a third among his four top-10s.

November 30, 2010: Wilson Golf re-signs Barnes to multi-year deal

CHICAGO -- Wilson Golf has announced that it has reached an agreement to re-sign PGA Tour young gun Ricky Barnes. The three-year contract was finalized as Barnes finishes his second full season on the PGA Tour ranked 75th in the world and 64th in the FedExCup standings.

The multi-year contract ensures that Barnes will continue to play Wilson Staff FG Tour irons and the Wilson Staff FG Tour wedges, carry the distinctive red and white Wilson Staff bag and wear the iconic Wilson "engineer" hat through the 2013 season.

"I'm excited about my partnership with Wilson Golf, a company that has such a rich golf championship history and heritage," said Barnes. "I've played great golf since switching to the Wilson Staff FG Tour irons, and my confidence has translated into success on the course. With a great R&D team working with me, I'm looking forward to achieving even greater success in the years ahead on the PGA Tour."

Since joining the Wilson Staff team at the start of the 2009 PGA Tour season, Barnes has been passionately involved in the development of Wilson's FG Tour irons and wedges, which he plays. Alongside fellow Wilson Staff Advisory member and three-time major winner Padraig Harrington, Barnes will continue to provide invaluable feedback on the design and development of Wilson Staff clubs.

"Wilson Golf is proud to continue its relationship with Ricky Barnes," said Tim Clarke, general manager of Wilson Golf. "Ricky's style of play and on-course demeanor couldn't be a better match for the Wilson brand. He's working hard, having fun and playing great. In fact, his play has truly connected with the younger, serious golfer and helped that player connect with our legacy of performance."

Barnes finished ranked 16th on the Tour in top-10 finishes with six, and was eighth in birdies (372). His best finishes include a tie for third at the Memorial, where he shot a tournament-low 62, and two ties for fifth at the Verizon Heritage at Harbour Town Golf Links and the Travelers Championship at TPC River Highlands. He finished in 64th place in the FedExCup standing.

Barnes burst back onto the national scene during the 2009 U.S. Open at Bethpage Black where he held the lead going into the third round before finishing tied for 2nd place. He holds the record for the lowest 36-hole score in US Open history at 8 under par.

November 30, 2010: Ping re-signs Oosthuizen to multi-year agreement

PHOENIX Ariz. -- Reigning British Open champion Louis Oosthuizen has signed a multi-year agreement to continue playing Ping golf equipment, company officials have announced.

Last summer, Oosthuizen captured his first major with a dominating, seven-stroke win in the British Open at St. Andrews, his second victory of the year and one of seven top-10 finishes for the season. His opening round 7-under 65 was the lowest opening round by a winner in Open history. He was No. 1 in driving accuracy and made 20 birdies for the week.

"Louis' achievement at St. Andrews made everyone at Ping very proud," said Solheim. "He's been with Ping his entire pro career and we've watched him become a truly world-class player. We are pleased to continue our long-standing relationship with him."

As part of the agreement, Oosthuizen will wear a Ping hat, carry a Ping staff bag and play a minimum of 11 Ping clubs, including a Ping driver and Ping putter. Financial terms and the length of the agreement were not disclosed.

He's currently playing Ping's new S56 irons, Tour-S Rustique wedges, a Redwood Anser putter, and a Rapture V2 driver. He has climbed to 23rd in the Official World Golf Ranking.

"Ping's equipment allows me to get the most from my game and reach my potential," he said. "And on Tour they're always right there when I need them. They understand my game and give me a comfort level so I can go out and play with confidence."

November 18, 2010: Adams Golf adds Moore to its PGA Tour staff

PLANO, Texas -- Adams Golf has announced the addition of PGA Tour champion and U.S. Amateur Ryan Moore to its PGA Tour staff. Moore will play Adams Golf equipment, wear an Adams Golf hat and carry an Adams Golf staff bag.

"We are excited to expand our relationship with Ryan, especially since he has carried some of our clubs in his bag for several seasons now," said Chip Brewer, Adams Golf president and CEO. "He is an exceptional talent and brings an already impressive record of achievement to our staff. He will be a great ambassador for our brand for years to come."

Moore is coming off another very solid season in which he finished 32nd on the 2010 PGA Tour Money List with earnings of more than $2.3 million, due in part to six top-10 and 10 top-25 finishes in 24 events played. He ranked tied for eighth in Total Driving, which is a combination of driving distance and driving accuracy. Moore's career achievements include winning the 2009 Wyndham Championship and several impressive victories as an amateur, including the U.S. Amateur Public Links (2002, 2004), the U.S. Amateur (2004), the Western Amateur (2004) and the NCAA Division 1 Championship (2004).

"I've been playing an Adams Golf driver and hybrid for the past several seasons and they have remained in my bag because they clearly perform," said Moore. "The quality and level of technology Adams Golf puts into each and every club was evident from the first time I tried them. I'm excited about joining a company that is committed to developing world-class golf clubs and where I can make an impact."

Moore is the latest champion to represent the Adams Golf brand, joining the likes of Tom Watson, Bernhard Langer, Aaron Baddeley, Chad Campbell and Yani Tseng. He was born and raised in Washington State and now splits his time between there and the Dallas area, where he recently purchased a home. Moore turned pro in 2005 after graduating from the University of Nevada-Las Vegas and has played on the PGA Tour ever since.

November 2, 2010: Kentwool adds LPGA Tour star Park to its player roster

GREENVILLE, S.C. – Kentwool, which makes premium, performance socks specifically engineered for golfers, has added LPGA Tour star Jane Park to its playing staff, company officials have announced.

As part of a multi-year agreement, Park will compete in Kentwool’s luxurious merino wool women's golf socks and display the brand's logo on her headwear and bag. The 23-year-old American also will appear in company marketing initiatives.

"There's no doubt Kentwool helps my game," says Park. "Knowing my feet will stay cool, comfortable and, most important, blister free gives me the confidence to play my best."

In 2004, Park won the U.S. Women's Amateur and reached the finals of the US Girls' Junior Championship. Since her 17-under-par victory at the 2007 LPGA Q-School finals, Park has registered six top-10 finishes and more than $900,000 in earnings.

"Jane is a wonderful young talent and we are thrilled she's on our team," said Kentwool President and CEO Mark Kent. "More and more top Tour stars are discovering how Kentwool positively impacts their game."

Kentwool Golf Socks maximize foot comfort, increase energy levels and boost on-course performance by combining fine merino wool and the company's "WINDspun" air-infused technology, company officials said. A proprietary blend of natural and high-tech fibers help create an innovative, micro-climate system for superior moisture management and wicking, as well as odor control.

Enhanced cushioning at strategic micro-stress points along the foot result in unrivalled, abrasion-proof comfort round after round. Sophisticatedly-engineered heel, toe and bridge elements designed with advanced reinforcement provide maximum support and protection against injury.

Retailing for $19.95-$24.95, women's styles include the Low Profile Skinny, Low Profile and Tour Profile. The Low Profile, Tour Profile and longer Tour Standard are offered for men. All are available in colors natural or black at select green-grass locations and

In addition to Park, Kentwool premium performance golf socks are worn in competition by many Tour players, including Bubba Watson, Brendon de Jonge, Jonathan Byrd, Charles Warren, Kevin Johnson, Dustin Bray, Kristy McPherson, Sarah Kemp, Jenny Gleason and Anna Scott.

November 2, 2010: Ecco signs Johnson to wear its golf shoes

LONDONDERRY, NH. -- Danish shoemaker Ecco has signed an endorsement agreement with Jennifer Johnson, company officials have announced. As part of this agreement, Johnson will showcase the Ecco logo on her headwear and compete exclusively in the company's new Golf Street and BIOM Golf models. The 19-year-old will also be featured in worldwide marketing and advertising initiatives supporting the 2011 Ecco golf shoe collection.

Johnson turned professional in June after an outstanding amateur career that included finishing as low amateur at the 2010 U.S. Women's Open, posting a 3-0-1 record as a member of the victorious 2010 U.S. Curtis Cup team and placing runner-up at the 2009 U.S. Women's Amateur.

In her only season at Arizona State University, Johnson was the runner-up at the 2010 NCAA Division I Women's Golf Championship, was named Pac-10 and NGCA Freshman of the Year and selected as a First-Team NGCA All-American.

"Jennifer's game is amazingly strong and she's well positioned to become one of the top young players on the LPGA Tour," says Jesper Thuen, sponsor and event manager, Ecco Golf. "Given her age and enthusiasm, we felt she was the perfect fit to showcase our game-changing Golf Street and BIOM Golf styles to a global audience."

BIOM Golf, the first-ever natural motion golf shoe, features a patented design that takes advantage of the foot's system for absorbing impact while bringing players closer to the ground for unmatched feel and traction. Golf Street's fashion leather types, subtle detailing and unique, super-gripping outsole make it a bright, funky and fun shoe for use both on and off the course.

Ecco golf shoes are also worn in competition by scores of international Tour stars, including Fred Couples, Thomas Bjorn, Aaron Baddeley, Stuart Appleby, Thongchai Jaidee, Iben Tinning, Linda Wessberg and many others.

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