Kentwool adds orange to its rainbow of golf socks

The orange socks for women (above) and men feature moisture-wicking and odor control technology, and come with a blister-free guarantee.

Series: Golf Buzz

Published: Monday, July 30, 2012 | 2:29 p.m.

The color palette at Kentwool got even bolder this week with the unveiling of the company’s bright orange golf socks for men and women. The eye-popping color joins black, green, light blue, natural, pink and purple in the golf sock spectrum.

"We're part of the phenomenon of people wanting a broad range of colors to accentuate their outfits and personal style," says Kentwool President and CEO Mark Kent. "The demand became even more evident following the massive success of limited-edition, multi-colored socks we produced for Bubba Watson to wear during the Masters and U.S. Open."

Blended from fine merino wool and high-tech fibers for superior moisture management, the socks also feature WINDspun technology, which infuses the fibers with air, creating a micro-climate system that wicks moisture and provides superior odor control. It also provides enhanced cushioning at micro-stress points along the foot, says Kent, for extra comfort while reducing injury risk.

Retailing from $19.95 to $24.95 per pair, the socks are available in the ankle-length Tour and Low Profile models for both men and women and mid-calf Tour Standard for men. They are all backed by a blister-free guarantee, are made in the USA and are available in leading green grass shops nationwide and at