TaylorMade makes Petco Park golf-ier

Petco Park
photo: TaylorMade Golf
Petco Park, home of the San Diego Padres, gets foul-IER down the lines.
By John Kim

Series: Golf Buzz

Published: Sunday, April 07, 2013 | 5:42 p.m.


TaylorMade Golf has long been noted for being aggressive and innovative in their marketing efforts. And their newest campaign of being "IER" has certainly drawn notice as being....well, edge-ier and funny-ier (at times).  So getting this note from my friend Dave Cordero at TaylorMade as well as the photo above was not surprising but still a fun way to off Masters Week as well as baseball season. 
"In 2011, TaylorMade pulled off one of the most creative in-stadium advertising features when it erected an 88-foot R11 foul pole at Petco Park in San Diego. The pole represented a three-year partnership with the Padres. In 2012, the pole changed from R11 graphics to the company's record selling RocketBallz 3-wood. In 2013, the final year of the contract, TaylorMade is taking its taking its partnership even further-IER. As you have seen in TV and print advertising, TaylorMade has been promoting its new RocketBallz Stage 2 as longer-IER than the original.   So logically, TaylorMade is making Petco Park "Petco Park-IER."
" In-stadium takeovers when a Padres player hits a homerun (signage like Deep-IER, Yard-IER, Smashed-IER)
" A TaylorMade branded tape measure that will provide HR distance
" A TaylorMade swing simulator at every home game for fans to demo the product and compete in long drive competetions
" Giveaways of RBZ Stage 2 product during games
We are also swapping out last year's foul pole for the new RocketBallz Stage 2 3-wood and temporarily making it "foul pole-IER" (10-feet longer than the standard size of the foul pole). See attached image. This IER structure was built to celebrate the partnership and take "IER" to a fun/new level. It will not be displayed permanently throughout the season."
You can follow John on Twitter at JohnKim_10