TaylorMade sponsors NHRA Funny Car at Winternationals

TaylorMade NHRA Funny Car drag racer
Courtesy of Chad Head Racing
The Toyota Camry driven by Chad Head in the NHRA Winternationals will be festooned from bumper to bumper with TaylorMade logos and colors.
By John Holmes
PGA.com

Series: Golf Buzz

Published: Wednesday, February 04, 2015 | 3:37 p.m.
 
Torrey Pines is the PGA Tour venue closest to TaylorMade's headquarters in Carlsbad, California, and if you take a look around at the Farmers Insurance Open this week, you're bound to see a lot of TaylorMade clubs.
 
But that's not the only sporting event where the company will have a prominent presence this weekend. 
 
To promote its new AeroBurner driver, TaylorMade is sponsoring one of the Funny Cars in this weekend's NHRA season opener, the Circle K Winternationals in fairly-nearby Pomona.
 
The Toyota Camry driven by Chad Head will be festooned from bumper to bumper with TaylorMade logos and colors because, the company says, the AeroBurner driver, "like the sport of NHRA, delivers straight speed performance in the fastest, most aerodynamic driver in company history."
 
 
"We are excited about the opportunity to showcase the TaylorMade AeroBurner on our Toyota Funny Car and can't think of a better parallel between the AeroBurner product attributes and the sport of NHRA," said Head. "This is a great chance for TaylorMade to introduce AeroBurner to the NHRA fan base."
 
As part of the sponsorship, the Head Racing team will visit TaylorMade HQ to officially unveil the car design to the company's employees.
 
We are excited to be partnering with Head Racing as part of the release of the new AeroBurner driver," said Nick Robbie, director of marketing at TaylorMade Golf. "We want golfers to know that the AeroBurner driver delivers unparalleled speed that leads to substantial distance. The AeroBurner Funny Car will be a thundering example that reinforces Made of Speed."
 
This isn't the first time that TaylorMade has ventured outside of golf with a prominent sponsorship. In recent years, baseball fans at San Diego's Petco Park have seen one of the foul poles decked out like a huge TaylorMade driver.