PGA Fashion and Demo Experience: Products you should know from Tuesday

PGA Fashion and Demo experience
PGA Fashion and Demo experience
Golf fashion took center stage Tuesday at the Venetian.
By
John Asay
Special to PGA.com

Series: PGA

Published: Wednesday, August 17, 2016 | 10:09 a.m.

Golf apparel took the spotlight Tuesday during the second day of the PGA Dashion and Demo Experience at the Venetian Las Vegas, one of the swankiest resorts on the Strip.

There are 128 exhibitors in the fashion and fashion accessories so there are multiple opportunities to check out the hottest in golf attire.

Ever heard of G-Mac Apparel by Kartel? “Success on the course begins with many small things done well. You can start by the clothes you wear. Your garments have to protect and promote your performance. In golf your clothes are your armor.” They’re the words of Graeme McDowell, recognized as one of the better-dressed golfers on tour. Graeme is an ambassador and partner in G-Mac Apparel and has one strict rule regarding the line. There will be no stripes in any golf shirts. 

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With Collo shirts you’ll never get burned. Sure there are dozens of sun-blocking with various UPF protection factors built into the shirts or blouses. Collo takes it one step further. It has a patent-pending protective Collo collar. What? Yes, now you won’t need to turn your regular collar up to protect your neck. Collo’s collars are extra high to protect the neck area. But I looked cool with the collar turned up. 

The product with the coolest name goes to Dolly Mama Designs. Started as fashion apparel leaning toward club, boutique and resort clientele, Dolly Mama has found a winner in its line of women’s golf visors. Dolly Mama golf visors are embellished with crystals from Swarovski. Second coolest goes to Golftini, a line of women’s golf apparel with a tiny Martini glass logo on each piece. 

Speaking of high fashion, Clubware Creations intends to bridge the gap between golf course apparel and nightclub apparel. No more needless time spent changing outfits. You can look good during a round of golf and with just a change of shoes you’ll be dancing the night away at the night clubs. Warning, golf outfits may need to be folded and adjusted for nightclub attire. 

The Littlest Golfer is a company committed to making golf fun for even littlest of golfers. With apparel for babies on up, golf equipment, teaching aids, storybooks and even performance gear, little golfers learn life’s most important lessons through the game of golf. Littlest Golfer's turtle mascots, Putter for boys and Sandy for girls make it more fun to learn golf. Bravo Littlest Golfer!

Under Armor was there in force. Its main focus was to highlight a new line of golf shoes, available next March, with serious input from Jordan Spieth. There will be 20 different styles to shoot under par with.

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Cutter & Buck courted its new Shoreline model gear. Touted as being a three-in-one shirt, it can be worn for golf, for work, or as casual weekend wear. For females, the hot items are Annika Sorenstam’s line of on-course performance attire. The line will feature sun protection, more vibrant colors and unique prints. 

FootJoy's men’s collection will feature four new fashion points which will allow the stylish golfer to coordinate colors from head to toe. For ladies, the all new compilation of yoga pants will come in two styles, fulllength and Capri-length. New men’s shoes will feature the Hyperflex II, now becoming a full-fledged performance shoe. They even went to trouble to x-ray feet to ensure stability and performance. The women’s new shoe entry, the FJ Aspire will debut Jan. 1.

Columbia Sportswear will rely on its time-tested technologies: 1) Omni Heat Reflective, breathable material with little silver dots that reflect body heat. 2) Omni Freeze Zero, sweat-activated cooling. 3) Omni Shade, blocks UVA and UVB rays to prevent damage to the skin. 4) Omni Wick, pulls moisture away from the body so sweat can evaporate quickly. Another nice point on Columbia golf shirts is the sewn-in collar stays.

Finally, let’s talk about the younger demographic. Younger golfers have not had a lot of options. Rool Golf is aiming to correct that. Targeting the 16-40 age bracket, Rool’s golf attire is clean and simple. Corbin Sharp, Rool Marketing, states that Rool is a lifestyle choice. “Young golfers can wear the brand to show that they're a golfer both on and off the course.” They are edgy, no doubt.