2021 Virtual PGA Merchandise Show begins Tuesday, Jan. 26, with Product Preview & Launch Day, Continues with Full Industry Programming, Jan. 27-29

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The 2021 Virtual PGA Merchandise Show Week will begin on Tuesday, Jan. 26, with a special Product Preview & Launch Day to spotlight the latest merchandise and services of nearly 400 participating golf companies and brands. The 68th edition of the PGA Show transitions to a virtual event in 2021 to connect the international golf industry online, allowing PGA Professionals, golf buyers, manufacturers and industry leaders to drive forward the business of the game from the safety of their homes, facilities and workplaces during the ongoing global pandemic.
The PGA Show, organized by Reed Exhibitions in partnership with the PGA of America, remains an industry-only event with complimentary industry registration and event details available at
Exhibitor Showrooms:
Nearly 400 participating golf companies and brands are staging robust exhibitor showrooms; presenting merchandise education sessions and video demonstrations; and hosting group and one-to-one buyer meetings. The virtual PGA Show marketplace features vetted new companies, as well as traditional market leaders and established manufacturers, including some of the most well-known brands in golf, such as Callaway Golf, FootJoy, Titleist, Cobra PUMA Golf, Bridgestone Golf, Cleveland/Srixon/XXIO, Mizuno and many more.
Product Preview & Launch Day:
The 2021 Virtual PGA Show Week begins on Tuesday, Jan. 26, with a special Product Preview & Launch Day to spotlight the latest merchandise and services of participating golf manufacturers. Several companies have special plans that day to present live and on-demand product launch events, including BioWave, Callaway Golf, Cobra Golf, DPP Golf, E-Z-GO, Focus Golf, Golf Ireland, Golf Skate Caddy, Golf Surprize, Homestretch Golf, Prestwick Golf Group, Range Servant America, True Score and TrackMan A/S.
 Industry Programming:
A compelling schedule of live and on-demand industry presentations and valuable educational sessions also will be available to golf industry professionals, beginning on Wednesday, Jan. 27, through Friday, Jan. 29. All programming presented live during PGA Show Week will be made available on-demand beginning the next day, allowing attendees to view content and participate during times most convenient to their schedules.
Programming Highlights:
  • PGA of America Industry Presentations – Phil Mickelson, 2020 Ryder Cup Captains Steve Stricker and Padraig Harrington, PGA Champion Collin Morikawa and CBS Sports’ Jim Nantz are among program speakers. The PGA of America, PGA TOUR, LPGA, NGCOA and additional industry leaders also will present sessions on growth initiatives and pressing industry matters.
  • PGA Show Education Conference – Influential, national-level experts from the world of business, golf operations, teaching & coaching and retail will lead succinct education sessions delivering key tools, insights and valuable takeaways. PGA Professionals will have numerous MSR education credit opportunities through daily event participation and additional credits for each educational session. While access to the virtual marketplace and industry presentations are free of charge, the full PGA Show Education Conference of more than 30 live and on-demand virtual sessions is available to PGA and LPGA Professionals for $95, and all other industry professionals for $125.
  • Exhibitor Events/Programs – Many exhibitors are hosting special demonstrations, presentations and Q&A sessions in the Exhibitor Track of events, while multiple Callaway Golf SessionsTitleist Workshops, a special FootJoy Launch Event and TPI Performance, Fitness and Wellness Presentations are offered each day for attendees.
  • Exhibitor Education Sessions – Several exhibitors are providing exclusive golf merchandise and service solution educational sessions for participating industry professionals. Insights on technology, software solutions and innovations will be shared by companies including 9-Eighteen SolutionsaboutGolfFlightScopeLightspeedSik GolfTagmarshal and Trackman.
  • PGA Show Trend Panel & Virtual Fashion Show – The latest golf, resort and sportswear collections will be in the spotlight of the PGA Show Trend Panel & Virtual Fashion Show on Wednesday, Jan. 27, at 5 p.m. (ET).  Participating fashion show brands include 2UNDR, 7 Diamonds, Anatomie, Boston Scott Golf Apparel, FootJoy, IBKUL, Katherine Way, Kinona Golf & Life, Le Club, PUMA Golf, Sunderland, Tzu Tzu and Under Armour.
  • Golf Group Travel Post Pandemic – Golf Ireland, Los Cabos Tourism Board and The Three Royals Golf Experience are panelists for the Golf Group Travel Post Pandemic session, moderated by Farhad Heydari, the editor of NetJets Magazine and Founder & CEO of House of Heydari, on Wednesday, Jan. 27, at 2:35 p.m. (ET).
  • The NGCOA’s Golf Business Conference continues its strategic alliance with the PGA Merchandise Show and will be delivered on the PGA Show virtual platform, Jan. 25-27, 2021. Registration for the virtual GBC21 is available online when registering for the PGA Show at  
  • The virtual PGA Teaching & Coaching Summit is being held Monday, Jan. 25, 10 a.m. to 4 p.m. ET.  Registration is now closed for this event.
 The PGA Merchandise Show is the largest annual global summit for the business of golf. The easy-to-use virtual platform for the 2021 PGA Show features new product launch events, dynamic exhibitor showrooms, e-commerce applications by RepSpark, education sessions, industry presentations, one-to-one meetings, group networking, special events and PGA/LPGA player engagement programs. PGA Show programming will be available on demand for an extended period of time after the PGA Show concludes. 
PGA Show exhibitor showrooms will remain open on an ongoing basis to help exhibiting companies and buyers drive commerce throughout 2021.
Callaway Golf, FootJoy and Titleist are Platinum Sponsors and Cobra PUMA Golf is a Gold Sponsor of the 2021 PGA Show Virtual Experience and Marketplace.
The virtual PGA Merchandise Show remains a trade-only event, not open to the public.  Learn more at and follow us on TwitterInstagram and Facebook.